article thumbnail

10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

We had a great 2014 but more importantly, customers did, too! Leaders of all types of organizations began to walk the talk around improving their customer experience. Are you ready to make 2015 even better? Understanding customer touchpoints is essential to delivering a superior customer experience.

2015 300
article thumbnail

Forrester’s Customer Experience Index, Q3 2015: It’s Hard Being An Optimist

Forrester

But the Q3 2015 data from our Customer Experience Index is making it hard for an optimist like me to find a lot of bright spots. We're in a world fraught with persistent economic imbalances where customers with copious options are flexing their market muscles more than ever before.

2015 102
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Your Customer Experience Technology Helpful or Creepy?

Experience Investigators by 360Connext

As some of you who follow this blog may know, I took the CXI® magnifying glass with me to South By Southwest Interactive this month to scout for customer-focused themes within the latest tech trends. SXSW 2015 was no exception. But what’s really right for your customers? SXSW: Customer Experience Technology.

article thumbnail

Are you Inside-Out or Outside-In? Designing a Customer-Focused Process

Beyond Philosophy

In my experience, the latter is more likely than the former, leaving most organizations with a process lacking a customer focus. The Naive to Natural assessment looks at nine areas of a company to determine how Customer centric the organization is with their Customer Experience. Creating a Customer-Focused Process.

article thumbnail

March Madness! Events for Customer Experience Excellence

Experience Investigators by 360Connext

We’re not having a tent sale or running a huge promotion, but every year March proves to be crazy but awesome, and 2015 is no different! Our Chief Customer Experience Investigator™ Jeannie Walters is in Austin gathering evidence from South By Southwest Interactive. Next Generation Customer Experience ConferenceSan Diego.

Events 223
article thumbnail

Five strategies to improve customer experience in telecoms

TechSee

In the highly competitive telecom industry, customer experience is a critical factor in building and maintaining a competitive advantage. A recent report by Forrester takes this concept one step further by proving that improving customer experience in telecoms delivers a boost to all KPIs. OK, so CX is important.

article thumbnail

20 Top Customer Focused Takeaways from CRM Evolution

Tricia Morris

The top challenges organizations say they face in delivering a superior customer experience are: (1) consistency across channels, (2) ensuring that all inquiries are responded to and documented, and (3) utilizing customer data to identify trends. Customer experience is how a customer feels about a company over time.