Currency Alliance

OCTOBER 11, 2018

The Resolution Foundation, a UK-based research organization, recently published data showing that 11% of the market for “hotels and similar accommodation” was owned by the top 5 brands in the sector in 2016; a drop of three percentage points from 2004[i]. Restive guests: understanding hospitality loyalty. the luxury traveler.

Hotels 40

Hotels Hospitality Loyalty Travel 40

Beyond Philosophy

FEBRUARY 27, 2017

These new perks revolutionize how all Hilton Honors members can use their Points, senior vice president and global head of customer engagement, loyalty and partnerships Mark Weinstein said in a press release. This is a great example of a company listening to its customers and giving them what they need and want out of a rewards program.

Rewards Programs 133

Rewards Programs Hotels Travel Chief Customer Officer 133

Help.com

MARCH 14, 2016

Think about what that means for your brand. Customer loyalty programs are a great way to produce long-lasting relationships with customers. Popular sustainable fashion brand Everlane introduced a new spin on customer loyalty programs by opening a private instagram account and inviting a few of their most loyal customers.

2016 45

2016 Customer Engagement Engagement Social Media 45

Michelli Experience

MARCH 11, 2016

In 2016, mobile marketing will be a must-have by many businesses. Modern shoppers are fully engaged with their devices, and they’re preferring brand providers capable of offering text-heavy engagement platforms. Two: Mobile Loyalty Programs Work. Buyers love feeling like “part of the program.”

Technology 56

Technology Marketing Loyalty Programs Multi-Channel 56

Bold360

APRIL 27, 2017

Travel and tourism can be difficult areas for retaining customer loyalty, with websites set up exclusively to pit brands against one another on the best deals for hotels and rock-bottom prices on flights. Inspiring Real Loyalty, No Cards in Sight. engender loyalty! How Can You Build Human Loyalty to Beat the Competition?

Tourism 56

Tourism Travel Customer Service E-support 56

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. It is John Paul’s intention to reach clients from all industries to further strengthen their customers’ brand loyalty. www.johnpaul.com.

Leadership 40

Leadership Automotive Hospitality Travel 40

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Tricia Morris

MAY 31, 2016

Customer expectations are changing, and to be successful, brands’ delivery on customer experience must too. Brands must approach everything they do, but especially service and engagement, with a customer experience mentality. The switching economy is costing brands trillions of dollars. Globally, businesses spend about 6.2

Customer Experience 55

Customer Experience 2016 Contact Center Loyalty 55

Currency Alliance

DECEMBER 7, 2016

Brand-customer interactions can now happen all the time. Most brands now realize that they need to be visible on social media given that it’s a space where customers spend so much of their time. It’s been that way since the beginning of 2016. Because ‘everywhere’ is a potential touchpoint.

Customer Engagement 40

Customer Engagement Engagement Social Media Loyalty 40

Gainsight

APRIL 23, 2021

Their renewal rate accuracy caught Nick’s interest and how Sabina operationalized a brand new customer journey for Mavenlink. Sabina: At Mavenlink, I oversee the adoption, expansion, renewal, and loyalty programs. Additionally, I built the third division this last year, the business’s community and loyalty arm.

Customer Journey 76

Customer Journey Loyalty Programs Measurement Sales 76

CSM Magazine

DECEMBER 20, 2016

In 2016, the questions of ownership and business impact of customer experience management are still open. Technology started to permeate customer experience management, from digital experience and call centers to loyalty program management and beyond. Learn more from the CRM consulting perspective. Has CXM matured just enough?

Customer Experience 40

Customer Experience Government Chief Customer Officer 2016 40

Currency Alliance

OCTOBER 31, 2022

A recent article on PhocusWire helpfully outlined a range of security vulnerabilities common to loyalty programs. Most loyalty program operators now recognize the urgency of improving their platform security, but are still unsure how to proceed. the loyalty rule(s) that should be applied.

Travel 52

Travel Loyalty Loyalty Programs Banking 52

Thematic

DECEMBER 5, 2018

Think customer loyalty programs are all about getting generic discounts, points and rewards? No surprises here, behaviour change being the hardest part of any performance improvement plan and why as many as 38% change efforts fail ( Bain & Co, 2016 ). Think again. That was the old school way of doing things.

Customer Retention 96

Customer Retention Competitive Advantage 2017 2014 96

Currency Alliance

MAY 9, 2022

Such ‘digital washing’ (like greenwashing in the context of environmental protection) is also taking place in loyalty, where various vendors claim to be true SaaS platforms or API-centric. To help businesses on this path, we have decided to share our experience in building an API-centric loyalty platform over the years.

Loyalty 52

Loyalty Technology Loyalty Programs Multi-Channel 52

SmartKarrot

DECEMBER 10, 2020

In today’s world, grabbing people’s attention has become one of the biggest assets for the brands. With so little time to spare, it has become a challenge for the brands to engage their customers. The gamification market has grown so big that it was predicted to reach $2.8bn by 2016. Customer loyalty and education.

Customer Success 11

Customer Success Social Media Loyalty User Experience 11

SurveySparrow

OCTOBER 2, 2020

The Harvard Business Review report from 2016 stated that employees have to go through 10 different stages in their entire work-lifecycle. Compensation and Benefits: Without a sufficient compensation or benefits program, you can’t enhance employee satisfaction. These stages are quite relevant now also.

Employee Experience 59

Employee Experience Feedback Measurement Engagement 59

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

BirdEye

JULY 14, 2023

Prior to 2016, you might have seen a standard disclaimer on Amazon saying something like, “I received this item at no charge in exchange for an honest review.” Loss of credibility: Incentivized reviews without proper disclosure, of course, can undermine overall consumer trust in the brand. The company’s solution?

Social Media 95

Social Media Exceptional Customer Service Loyalty Programs Feedback 95

Currency Alliance

MARCH 20, 2017

And by the summer of 2016, it was the 4th most valuable public company. Loyalty Coalitions are not new – in fact many are stale – but existing schemes were not built to assemble and share customer profiles. The loyalty currency could also be used for payments and redemptions – thereby avoiding transaction charges from payment networks.

Brands 40

Brands Loyalty Programs Loyalty Retail 40

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

2022 52

2022 Roadmap Customer Relationships Brands 52

Retently

NOVEMBER 21, 2018

Do you know how many customers talk about your brand to others in a positive light? Do you capitalize on that information to drive more sales, brand engagement, and to attract new clients? Over the past years, it has become clear that advocacy marketing is vital for a brand’s development and its ability to stay relevant in its niche.

Marketing 120

Marketing Social Media Events Net Promoter Score 120

Retently

MARCH 18, 2019

Well, by far the most effective way to measure customer satisfaction and loyalty is via the Net Promoter Score. After all, brands with high customer retention are usually companies with high NPS score. Apparently, approximately 91% of Tesla owners said “they would buy again” from this brand. High Customer Retention and Growth.

Net Promoter Score 133

Net Promoter Score NPS Customer Retention Loyalty 133

Beyond Philosophy

JUNE 14, 2016

Certainly, its results cannot be applied to other areas of marketing decision-making and effort, such as branding and positioning, product and service assessment, or loyalty program development and refinement. You Also Might Like… Link Operational Metrics To Customer Loyalty Metrics For Better Financial Outcomes.

Metrics 60

Metrics Customer Experience 2015 Consulting 60

Comm100

JUNE 13, 2018

According to a study by Inmar , 72 percent of coupons used in 2016 affected purchasing behavior , usually by encouraging shoppers to buy a product they otherwise would not have. According to LoyaltyOne, more than two-thirds of consumers strongly agree that companies, retailers, or brands send them too much irrelevant communication.

E Commerce 53

E Commerce E-support Social Media Retail 53

Currency Alliance

MARCH 9, 2021

Headless loyalty systems are API-first loyalty platforms that enable any customer-facing platform to integrate loyalty marketing functionality into their Customer Experience (CX) via API. The loyalty industry still operates mostly on tightly-integrated legacy technology platforms, in which changes are slow and expensive.

Loyalty 59

Loyalty Customer Engagement Engagement Banking 59

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. This article delves into the partnership strategies of major loyalty brands.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40