Help.com

MARCH 14, 2016

A recent study by Gallup shows that only 29% of customers are fully engaged. Think about what that means for your brand. 71% of customers are ready and willing to part ways with your company. We share a few tips below that can help boost your customer engagement and create a culture of loyal, happy customers.

2016 45

2016 Customer Engagement Engagement Social Media 45

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

ProProfs Chat

DECEMBER 12, 2019

How many times have you bought something from a brand more than once? Or, let me ask you this way: Do you have a specific brand in mind when you want to buy a particular item, for example, a pair of running shoes? what customers want, . why do they go back to specific brands? Why Customers Leave?

Customer Retention 88

Customer Retention Loyalty Programs Social Media Loyalty 88

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

DECEMBER 13, 2018

The Economist, November 2018. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. The evolution of loyalty marketplaces.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. A few – such as Tarte, a US cosmetics brand – are way ahead of the game.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

MAY 9, 2019

Last December, a McKinsey report said that 2018 represented… “…a tipping point from thinking, talking about, and planning for future mobility to implementing it.…when Independent of market positioning, unique customer insight will become the primary competitive advantage. The massive potential of loyalty marketing in mobility.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

Currency Alliance

JUNE 11, 2019

A 2018 Collinson study reported that 66% of financial services professionals say their bank “does not understand why customers are loyal or have a strategy to strengthen customer relationships”[i]. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer. Actually, they do.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

Material works with some of the largest and most innovative restaurant brands. Using that information, our focus is to provide strategies for growth and long-term customer retention while serving as a partner in disruption for challenger brands looking to uncover new growth by reshaping the restaurant category.

2022 52

2022 Roadmap Customer Relationships Brands 52

Kitewheel

MARCH 4, 2019

Enormous budget airline brands and luxury hotel chains alike are seeing increased competition. But even these leading travel brands can do better. Forbes reported that Airlines have never risen above the bottom 20% of industries in terms of customer satisfaction ratings, even as J.D. This makes sense in some capacity.

Travel 40

Travel Hospitality Customer Journey Airlines 40

ProProfs Chat

JUNE 21, 2019

Cost to retain customers, however, can be much lower if done right. Building customer loyalty implies you can sell multiple products and services to the same customer over a period of time. ” It’s as simple as not allowing your customers to leave and switch to the other brand.

Customer Retention 63

Customer Retention Retail 2013 Loyalty 63

John Paul

JULY 17, 2018

Premier worldwide leader in loyalty solutions and brand hospitality to serve Asia Pacific clients across banking, luxury, technology, automotive, FMCG and hospitality sectors. It is John Paul’s intention to reach clients from all industries to further strengthen their customers’ brand loyalty.

Leadership 40

Leadership Automotive Hospitality Travel 40

ProProfs Chat

MAY 6, 2020

Did you know that 67% of people worldwide believe that customer service as a whole is improving? One of the top reasons why customers have higher expectations from their preferred brands to offer the best service experience! Prompts them to share their awesome experience with your brand on public platforms.

2020 66

2020 Customer Experience E Commerce E-support 66

ClearAction

OCTOBER 1, 2018

A loud warning siren can be heard in study after study showing customers’ and managers’ perceptions to be static over time and lower than desired overall. For example, the 2017 and 2018 Forrester Customer Experience Index TM reveals no companies exceeding 72 on a 100-point scale and very little change in any industry.

Customer Experience 63

Customer Experience 2017 ROI 2018 63