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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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2022 Loyalty Barometer: Building Loyalty Requires More Than a Loyalty Program

Merkle

Our Loyalty Barometer Report covers emerging loyalty topics and examines how consumer mindsets are shifting, so brands can ensure their customer strategies are current and relevant.

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5 Top Customer Service Articles of the Week 12-26-2022

ShepHyken

2022 Look Back: Most Read Retail CX News of the Year by Retail Customer Experience. Retail Customer Experience) The year 2022 was a year of rebound, rebirth and technology as retailers, coming out of COVID-19, were centered on pulling shoppers back into stores while tackling a challenging supply chain scenario.

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The State of the Shopping Apps Report for 2022

Lumoa

According to our State of the Shopping Apps Report for 2022, technical variables have a huge impact on customer satisfaction levels – but the list of factors that users take into account doesn’t stop there. Mobile consumers prefer shopping for beauty and grocery products. Non-app related variables that impact customer experience.

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5 Top Customer Service Articles of the Week 4-25-2022

ShepHyken

Consumers Prefer Traffic Jams Over a Bad Customer Experience by Retail Customer Experience. Retail Customer Experience) More than half, 60%, of consumers would rather sit in a traffic jam than have a poor customer experience, according to a Telus International survey. Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek.

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5 Top Customer Service Articles of the Week 3-28-2022

ShepHyken

What Today’s Guests Really Want When It Comes To Hotel Loyalty Programs Might Surprise You by Ellis Connolly. Hospitality Net) Why do so many hotel loyalty programs fail? My Comment: Here’s an interesting take on loyalty programs. Looking at the first stat is intriguing. Follow on Twitter: @Hyken.

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5 Top Customer Service Articles of the Week 7-4-2022

ShepHyken

75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds by PRNewswire. MarTech Series) Loyalty programs are no longer just about discounts and transactions. My Comment: A loyalty program needs to be more than just points and perks. Follow on Twitter: @Hyken.

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