Remove 2022 Remove Consumers Remove Loyalty Programs Remove Marketing
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Building a Better Loyalty Program (and the Reward for Getting It Right)

BlueOcean

Salesforce research says consumers like us belong to 4.3 loyalty programs on average. If, for example, you’re a member of Nordstrom’s loyalty program, Nordy Club, you’re among a group of customers who are likely to spend three to five times more than non-members, and are consequently driving two-thirds of Nordstrom’s sales.

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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below. Respondents included 221 executives at companies, and included CEOs, CMOs, and SVPs of marketing. Others

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5 Top Customer Service Articles of the Week 12-26-2022

ShepHyken

2022 Look Back: Most Read Retail CX News of the Year by Retail Customer Experience. Retail Customer Experience) The year 2022 was a year of rebound, rebirth and technology as retailers, coming out of COVID-19, were centered on pulling shoppers back into stores while tackling a challenging supply chain scenario.

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The State of the Shopping Apps Report for 2022

Lumoa

According to our State of the Shopping Apps Report for 2022, technical variables have a huge impact on customer satisfaction levels – but the list of factors that users take into account doesn’t stop there. Mobile consumers prefer shopping for beauty and grocery products. Non-app related variables that impact customer experience.

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5 Top Customer Service Articles of the Week 4-25-2022

ShepHyken

Consumers Prefer Traffic Jams Over a Bad Customer Experience by Retail Customer Experience. Retail Customer Experience) More than half, 60%, of consumers would rather sit in a traffic jam than have a poor customer experience, according to a Telus International survey. Top 10 Signs Your Loyalty Program Needs Rehab by Dan Jurek.

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5 Top Customer Service Articles of the Week 1-10-2022

ShepHyken

The Michelli Experience) Consumer research shows that up to 75 percent of customers who stop doing business with a company were satisfied or even “very satisfied” when they left. Business 2 Community) We all know that keeping your customers happy is the key to building loyalty and earning repeat business. Follow on Twitter: @Hyken.

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5 Top Customer Service Articles of the Week 7-4-2022

ShepHyken

It helps understand the customer better, allows you to personalize (at scale) marketing messages, improve the shopping experience, and more. 75% of Consumers Say Customer Experience Impacts Brand Loyalty, Merkle Report Finds by PRNewswire. MarTech Series) Loyalty programs are no longer just about discounts and transactions.

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