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Frightening Issues That Haunt Marketers: From Marketing to Mobile 

Optimove

As Halloween looms closer, there are some chilling challenges lurking that can send shivers down the spines of marketers — but fear not – there are solutions as well. Many were uncovered in our 2023 Marketer’s survey that are below.  Others originate from our 2023 Marketing Fatigue survey. Fright Level: 2.

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9 Strategies to Improve Customer Retention Rate in 2023

SurveySensum

There are two companies A and B having similar numbers of customers and both want to increase their business. Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. Well, acquiring new customers can costs you five times more than keeping the ones you have.

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5 Customer Experience Predictions for 2023  

Comm100

2023 looks to be a year of great change in customer experience (CX). To help make sense of the year ahead and plan for the ever-shifting CX landscape, we’ve asked five experts in the field for their CX predictions for 2023. That will be a major focus in 2023 (and beyond).

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Gartner 2023 Magic Quadrant for Multichannel Marketing Hubs: Optimove Ranked #1 in Journey Orchestration   

Optimove

Optimove scored the highest in the Journey Orchestration use case in Gartner’s Magic Quadrant companion report, “The Critical Capabilities for Multichannel Marketing Hubs.” Optimove also ranked second for Customer Intelligence, and third for Measurement and Optimization. Get your complimentary copy of the report here.

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Top 15+ Marketing KPIs to track in 2023

BirdEye

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

2023 52
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Evolution of Customer Experience in E-Commerce 2023

Lumoa

Companies should aim to meet their customers’ expectations by continuing to fine-tune their customer experience (CX) programs. Here are the CX trends you can expect to see in 2023 and how to keep your e-commerce business on track with the evolution of CX. Customer Experience in E-commerce Trend Predictions for 2023.

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Optimove 2023 Year-end Letter to Stakeholders 

Optimove

In addition, we are honored by our partners, employees, and investors who have been instrumental in helping Optimove create the first Customer-Led Marketing Platform to uphold our promise: to unleash brands’ full potential so they can gain their customer’s loyalty for life.

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