ShepHyken

SEPTEMBER 10, 2023

How to Make Loyalty a New Business Line for your Brand? by Jubin Mehta (The Wise Marketer) Brands really care about customer loyalty but more often than not, the understanding and execution have to go beyond a basic loyalty program.

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Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. To ensure your customers keep coming back, make a pledge to follow these marketing resolutions in 2024.

Marketing 69

Marketing 2024 Social Media Download 69

BirdEye

OCTOBER 19, 2023

With viral TikTok videos and review sites shaping diner decisions, relying solely on traditional marketing tactics like flyers won’t cut it anymore. Restaurants need to leverage digital marketing strategies to stand out. Looking for a quick answer what are 11 strategies to do digital marketing for restaurants?

Marketing 64

Marketing Social Media Multi-Channel Loyalty Programs 64

BirdEye

AUGUST 7, 2023

There used to be a quick answer to “What is auto repair marketing?” Below, we delve deeper into 13 auto repair marketing strategies to boost your business. Table of contents What is auto repair marketing? Why is marketing for the auto repair business important? But now, most customers start their search online.

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Sales Marketing Social Media Loyalty Programs 52

ShepHyken

JANUARY 2, 2023

Entrepreneur) Customer loyalty is an essential source of revenue for any business. Use these four tips to create a customer loyalty program that will give you the highest return on your investment. My Comment: How do we create customer loyalty? This goes way beyond loyalty programs. by Matt Bertram.

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Article 2023 E Commerce Customer Service 65

Braze

MAY 25, 2023

Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. This month, we’re recognizing Sean Collins, VP, Growth Marketing at Bilt Rewards , a loyalty program for renters

Marketing 52

Marketing Loyalty Programs 2023 Loyalty 52

ShepHyken

DECEMBER 3, 2023

My Comment: I’m a big fan of loyalty programs. However, most companies confuse a loyalty program with a discount or incentive program. Often, this falls into the marketing and/or sales departments. At the heart of business growth is a marketing and sales strategy.

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Article Customer Service 2023 Loyalty Programs 60

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do?

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2023 Return on Investment Social Media Sales 98

SurveySensum

SEPTEMBER 21, 2023

Company A, decided to run a substantial marketing campaign, investing hundreds of dollars in hopes of acquiring new customers. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. ” The loyalty programs reward your customers for their repeat business.

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

ShepHyken

DECEMBER 26, 2022

Some retailers were still struggling to get inventory, others had too much and needed to alter marketing and merchandising plans. Beyond Discounts: The New Rules for Today’s Top Loyalty Programs by Charlie Casey. My Comment: If you think that customer loyalty programs are about discounts and points, think again.

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2022 Article Loyalty Programs Customer Service 65

ShepHyken

FEBRUARY 25, 2024

Creating customers who will advocate and evangelize your brand can be your best marketing. Making the program attractive and valuable to your customers is key. If you have a loyalty program (or are thinking about having one, here are five ideas to consider.

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ShepHyken

JANUARY 7, 2024

Deloitte Shares Loyalty Trends and Best Practices for 2024 by Alicia Esposito (Retail TouchPoints) To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts (77%) and loyalty program points (61%), according to Retail TouchPoints research.

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2024 Article Customer Service Contact Center 67

ShepHyken

JANUARY 22, 2023

13 ways to retain existing loyal clients—no matter what the market climate by Fast Company Executive Board (Fast Company) Reassuring your customer base that you value their business and want them to succeed—whether they’re up or down—is what really matters and builds better partnerships. Here are five charts on how to up your loyalty game.

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Article 2023 Customer Service Contact Center 48

ShepHyken

FEBRUARY 4, 2024

How 6 Brands Could Change Loyalty Trends In 2024 by Jenn McMillen (The Wise Marketer) Loyalty marketing remains popular, but often is just the same-old, same old. But in 2023, these six retailers and brands set new standards of what loyalty can be. My Comment: Most loyalty programs are marketing programs.

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2024 Article Customer Service B2B 62

SurveySensum

MARCH 6, 2024

That said, come along as we walk you through some crucial adjustments relating to key performance indicators (KPIs) that are imperative in helping your online business boom in a competitive market. Using this, you can then execute the appropriate marketing strategies to maximize revenue.

Metrics 52

Metrics E Commerce ROI Return on Investment 52

Strativity

MAY 25, 2023

This article was originally published by QSR ( PDF ) on May 25, 2023. But the success of these programs has as much to do with insights as technology. As loyalty programs have become the norm, it’s increasingly important for brands to differentiate beyond points-based product rewards. james.lanyon@materialplus.io

Brands 52

Brands Loyalty Programs E-support 2022 52

ShepHyken

MAY 22, 2023

These perceptions are symptoms of culture problems — and in a competitive market, leaders can’t afford to deliver mediocrity to clients. Loyalty Programs – A Few Best Practices by MTS Staff Writer (MarTech Series) Loyalty management encompasses more than just software or a vendor running a loyalty program.

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2023 Article Customer Service Loyalty Programs 13

ClearAction

APRIL 13, 2023

Marketing and Sales earnestly establish value propositions: what your brand promises customers will receive and what they’ll pay (money, time, etc.). Preventing gaps : This is a shared responsibility between Marketing, Sales, and Operations. You’re dependent on the rest of your company to deliver your brand promise.

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CSM Magazine

SEPTEMBER 27, 2023

The growing adaptation of the technology has seen its global market value clock $83 billion in 2023, a figure that is projected to increase to $936.6 More importantly, businesses can measure if they meet market standards, pinpoint improvement areas, and allocate more resources. billion in 2030.

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Technology Tourism Travel 2030 59

ShepHyken

JANUARY 23, 2023

13 ways to retain existing loyal clients—no matter what the market climate by Fast Company Executive Board (Fast Company) Reassuring your customer base that you value their business and want them to succeed—whether they’re up or down—is what really matters and builds better partnerships. Here are five charts on how to up your loyalty game.

2023 14

2023 Article Customer Service Contact Center 14

Currency Alliance

DECEMBER 20, 2022

Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. So, while the major loyalty trends for 2023 will be oriented around cost control, this will be accompanied by refocusing investment where it’s most profitable.

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2023 Loyalty Innovation Loyalty Programs 52

ShepHyken

MAY 8, 2023

Customer Loyalty and Loyalty Programs- How it Helps a Business? My Comment: I’ve suggested many different articles on loyalty over the year. Here’s another that includes over 20 “topics” on the benefit of customer loyalty to a business. There’s something here for every company, from small to large.

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Article Customer Service Loyalty Programs 2023 13

Currency Alliance

DECEMBER 4, 2023

To consider a loyalty topic to be a ‘trend’, it needs to be on the roadmap during 2024 for at least 25% of leading loyalty programs and on the radar for at least 50% of companies. Norwegian Air Shuttle and Strawberry Hospitality Group have made public their intention to shake up their market.

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2024 Loyalty Marketing Loyalty Programs 59

Forrester's Customer Insights

NOVEMBER 1, 2022

Use your loyalty program to collect consumer data and boost B2C sales this holiday season.

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Loyalty B2C Loyalty Programs 2023 26

ShepHyken

APRIL 24, 2023

Recent breakthroughs in artificial intelligence have dazzled C-suite executives seeking to personalize marketing, juice sales, anticipate customer needs and identify unseen risks. As Inflation Bites, Loyalty Programs Are More Important Than Ever. It has also sparked anxiety. CFOs need to navigate past the hype and fear.

Article 13

Article Customer Service Loyalty Programs 2023 13

Retently

JANUARY 25, 2023

billion active iPhones worldwide (in 2023) and expected low opt-in rates , the update was bound to considerably impact the $327,1 billion mobile advertising industry. Ecommerce marketing needed to evolve, prioritizing retention and customer loyalty more than ever. With over 1.8 What do privacy updates mean to the industry?

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Loyalty Programs Advertising Loyalty Social Media 31

BirdEye

APRIL 7, 2023

Are you excited to run your next marketing campaign and see the results? Measuring the success of your marketing efforts the right way is crucial. By tracking the right marketing KPIs, you can course-correct, amplify suitable campaigns, and achieve higher goals. Table of contents What are marketing KPIs?

2023 52

2023 Marketing Social Media Return on Investment 52

West Monroe

SEPTEMBER 4, 2023

West Monroe recently published a report that looks at the top tech trends in 2023, and there's this idea in the report of separating fad from the fundamentals. Today, we're a big company with a $7 billion market valuation, but we’re small in the sense we only have about 350 employees, which is mind blowing.

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Culture E Commerce 2004 E-support 52

ShepHyken

MARCH 5, 2023

How Companies Can Improve Their Customer Service Practices by Pete Mercer (Repertoire) Every year, businesses across the world spend months planning and strategizing the best ways to attract and retain customers in an increasingly competitive market. Loyalty programs, incentives for larger orders, cross-sells, upsells, and more are included.

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Article 2023 Customer Service E Commerce 13

ShepHyken

OCTOBER 6, 2023

Building and maintaining customer loyalty is more critical than ever in today’s highly competitive business landscape. How to Build Customer Loyalty In 2023 – 3 Must-know Strategies A few strategies in your pocket can help you build customer loyalty better by keeping your customers engaged and loyal.

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2023 Loyalty Social Media Loyalty Programs 62

SurveySensum

JULY 18, 2023

According to the ‘ The State of Personalization 2023 ’ report by Segment, 85% of businesses believe they are offering personalized experiences, but only 60% of consumers seem to think that’s the case. Higher Conversion Rates: Epsilon’s new research report, ‘ The Power of Me: The Impact of Personalization on marketing performance.

Retail 52

Retail Customer Experience Touchpoint 2023 52

BirdEye

NOVEMBER 29, 2023

From the latest trends shaping the industry to practical tips on enhancing your brand and the essential tips and tools to amplify your reach – this blog equips you with strategic steps to elevate your furniture store marketing. Table of contents What is furniture store marketing? How to market a furniture store?

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Horizon CX

OCTOBER 2, 2023

The companies in which I’ve worked at the frontline are all successful, respected brands, and profitable leaders in their markets. SUPERVISOR: Has the customer enrolled in our loyalty program? I certainly have “an” answer. It’s at the frontline. They are all wonderful places to work. ME: Why does that matter right now?

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Net Promoter Score 2005 Retail NPS 52

SurveySensum

JULY 4, 2023

In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average. In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4 Foster Customer Loyalty: Plant the seeds of loyalty by implementing loyalty programs.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

In fact, companies that prioritize customer experience have been found to grow their revenue by 4-8% above their market average. In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4 Foster Customer Loyalty: Plant the seeds of loyalty by implementing loyalty programs.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySparrow

MARCH 29, 2023

Furthermore, it is based on the illusion that the seller still controls the marketing, selling, and sales processes. Based on how your customers behave at this stage, you should optimize your marketing and sales strategies. They are looking at other options available in the market too. Run an influencer marketing campaign.

Customer Journey 52

Customer Journey 2023 Customer Journey Mapping Touchpoint 52

BirdEye

DECEMBER 8, 2023

billion in 2023 alone. However, a robust and effective carpet cleaning marketing strategy is pivotal in making your business stand out and attract customers. Table of contents Why is carpet cleaning marketing important? The revenue for the carpet cleaning business industry is expected to be $6.6 This blog is all about that.

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