Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue
Optimove
DECEMBER 21, 2023
This post highlights Optimove 2023 surveys of more than 2,000 consumers. Marketers noted awareness of the marketing fatigue challenge and now are acting to mitigate its impact, by adjusting their marketing strategies and investing in the appropriate technology. 11% of respondents will never open marketing emails.
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