Driving Growth with Customer Engagement: Kaizen Gaming’s Marketing Journey
Optimove
JUNE 11, 2024
Doubling down on growth Kaizen had in place a strategic plan to expand its international presence from 13 to 26 markets by the end of 2026. However, the manual, worksheet-based approach to data and segmentation that was in place was extremely time-consuming. The Big Picture : 1. To overcome the challenge, Kaizen came to Optimove.
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