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The Psychology of Consumer Buying Behavior: Understanding How and Why People Buy

SurveySparrow

As a business owner or marketer, it’s essential to understand the psychology behind consumer buying behavior. Understanding consumer behavior is crucial for businesses to create effective marketing strategies that appeal to potential customers and lead to increased sales.

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Verint Research Reveals What Really Matters to Consumers in their Physical and Digital Shopping Experiences

CSM Magazine

Over the past two years, retailers have invested a significant amount of time and money to create exceptional digital experiences as consumers embraced a new way of interacting with their favorite brands. Generational differences and channel preferences persist in this most recent report. Generational Differences in Shopping Preferences.

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10 massive business trends that will shape 2017 and beyond

Alida

Consumers have less faith in brands than ever before. The enterprise guide to customer intelligence [e-book]. Managers and HR leaders need to be supportive of their employees’ career aspirations—even if those ambitions involve leaving the company—and should maintain a good relationship with former colleagues. RELATED RESOURCES.

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The ultimate guide to Facebook Shops in 2023

BirdEye

Facebook Shop vs. Facebook Marketplace Facebook Shops vs. other e-commerce platforms What do you need to set up Facebook Shops? The presence of Facebook Shop also drastically impacts the success of your targeted advertising programs. Advertising When you run targeted ads on Facebook, you can reach a wide audience range.

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

The (modern) Customer Journey In today’s dynamic e-commerce landscape, understanding the customer journey has become more critical than ever. But what is the journey of a customer in e-commerce? They might encounter a brand through advertising, social media, or word-of-mouth, sparking their interest.

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Guest Post: How to Make the Most of Another Unprecedented Holiday Season

ShepHyken

When the leftover turkey has been stowed away in the fridge and the football game has wrapped up, consumers will turn their focus to their holiday spending. This is on top of their usual tough competition against retail and e-commerce conglomerates like Walmart and Amazon. . Who doesn’t love a discount?

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How to Use Social Media as a Customer Service Channel (+ Examples from Brands)

ShepHyken

Businesses have been using social media for years now to publish content, engage with their audiences, advertise their products, and stand up for social causes. . consumers have used social media to complain about a brand. What they did right: Who said B2B brands can’t embrace social media for customer support?