Currency Alliance

AUGUST 16, 2019

From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers. It is with these less-frequent customers that the biggest profits lie.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

SurveySparrow

JUNE 28, 2023

Customer experience refers to the overall perception customers have of a company based on their interactions and engagements throughout their journey. It encompasses every touchpoint, from the first point of contact to post-purchase support. Example: Delta Airlines has a robust customer feedback system in place.

Customer Experience 52

Customer Experience Net Promoter Score E Commerce Customer Centricity 52

Currency Alliance

APRIL 15, 2024

The optimal points to offer mostly depends on the frequency of engagement your brand has with target customers. Plus, many types of points are widely appreciated by customers, and are useful to the brand for scoring different customer actions while influencing behavior. This actually is not true.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Currency Alliance

DECEMBER 19, 2022

In loyalty, this can be especially powerful in using distressed inventory to create greater customer value for members, in adjusting margins based on demand, or proactively managing program liability. This will also help brands optimize their performance in environments they don’t control – like third-party marketplaces.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Lumoa

SEPTEMBER 11, 2023

It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. It lets you identify the demographic makeup of your customer base.

Definition 83

Definition Customer Experience Net Promoter Score NPS 83

Lumoa

SEPTEMBER 11, 2023

It involves creating a plan to elevate every customer’s experience across every touchpoint they have with your company. Customer experience is a wide-ranging phenomenon that comes to life the moment a potential consumer becomes aware of a brand. It lets you identify the demographic makeup of your customer base.

Definition 83

Definition Customer Experience Net Promoter Score NPS 83

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. As ever, it’s worth emphasising that customers become loyal to a brand because of two things: value and/or experience.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

CustomerGauge

JANUARY 27, 2016

Relationship surveys are there to investigate a customer’s loyalty to a company/brand. These types of surveys ask customers to consider the overall experience and satisfaction they have with a company and are typically carried out at regular intervals (e.g., What’s the difference between relationship and transactional surveys?

Net Promoter Score 75

Net Promoter Score NPS B2C Touchpoint 75

Customer Guru

MAY 8, 2018

In this exclusive interview with Customer Guru, Mr. Rajesh Pawar emphasizes on the fact that customer experience is the key to the success of every organization. He also discusses the touchpoints and factors that organizations need to focus on for embracing the customer first culture.

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

SurveySensum

FEBRUARY 10, 2022

Did you know that 48% of your unhappy customers are likely to complain about negative experiences with brands to 10 or more people? How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? Identify the high impact journey.

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

SurveySensum

FEBRUARY 3, 2022

Did you know that 48% of your unhappy customers are likely to complain about negative experiences with brands to 10 or more people? How can you convert these unhappy customers into brand advocates or encourage your promoters to do the positive word of mouth and bring referrals? Identify the high impact journey.

NPS 52

NPS Net Promoter Score Touchpoint Feedback 52

Currency Alliance

APRIL 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. From that experience, I can guarantee that businesses which don’t execute their digital transformations well, so they can deliver more value to customers, are doomed in the age of Amazon, Alibaba, and WeChat.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

SurveySensum

DECEMBER 16, 2019

Indonesian Customer Experience Trends to watch for in 2020. A report by SurveySensum revealed preferences of 1000 consumers across 25 categories and 300+ brands in Indonesia. Today, customer experience is perhaps the most important aspect for any business to succeed. The rise of the On-Demand Economy.

2020 52

2020 Customer Experience E Commerce Loyalty Programs 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. But those brands pursuing each of the trends predicted for 2020 probably suffered less as the course of this year evolved. They don’t want to re-enter information they’ve already provided.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. Less-personalized promotion can also be done in stores or via partners to keep the customer striving for their goal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand. Less-personalized promotion can also be done in stores or via partners to keep the customer striving for their goal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

FEBRUARY 10, 2021

You might have noticed that several airlines mortgaged their loyalty programs in 2020 for many billions of dollars. But before we dive into what you need to know (and support) in order to create more value for your company and your customers… Acknowledging certain realities helps build a solid foundation for loyalty.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

SurveySparrow

OCTOBER 1, 2023

It assures customers that they’re not alone in navigating their purchase or using a service – there’s always someone ready to assist them. This level of care and attention can turn a regular customer into a loyal advocate for the brand. After all, good customer service leads to exceptional customer experience !

Customer Service 52

Customer Service Customer Experience Customers Travel 52

Currency Alliance

DECEMBER 17, 2019

New regulatory frameworks, such as GDPR and open banking, are going to give your competitors access to data about your best customers. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands. Customers are now in control. Consistency is key.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. One brand even overcame the persistent limitations of blockchain to run a successful trial. On evidence at last night’s awards, these walls are crumbling.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

SurveySparrow

SEPTEMBER 20, 2022

This is a brilliant quote on how organizations can keep creating moments of success for their customers. Find ordinary interaction touchpoints and make them memorable with the help of technology. Your customers will even forgive a sloppy product, but they will never forgive you if you treat them badly.

Customer Success 52

Customer Success Airlines Net Promoter Score Advertising 52

Currency Alliance

OCTOBER 29, 2019

To derive far greater profits from loyalty programs, brands should reappraise the way they issue loyalty rewards. This partly means dynamically adjusting pricing, based on business priorities and rich customer profiles. Such static rules can create habits, but are often not optimal to maximize brand affinity.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 26, 2019

We believe these trends will occupy most brands’ efforts during 2019. A great loyalty strategy runs in sync with the business and permeates virtually every customer-facing aspect. Emotional loyalty: add incentives along many touchpoints in customer journeys. How can we call that success? Define the strategy.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SurveySensum

MARCH 1, 2024

Delta Air Lines, a major airline, employs benchmarking to assess its on-time performance, customer service, and overall operational efficiency against industry standards. Many companies make this mistake, using NPS as their main measure of satisfaction without considering other vital aspects of the customer experience.

Net Promoter Score 52

Net Promoter Score NPS Customer Satisfaction Feedback 52

Pointillist

JUNE 15, 2018

By mapping the customer journey you are able to analyze the complete experience from end-to-end in the eyes of your customer. Different customers will have different experiences and you will visually be able to see each one, the various touchpoints encountered and the actions taken from there. Data Integration.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

Smith+co CX

FEBRUARY 13, 2017

Shortly after my unhappy experience I received an email inviting me to participate in a customer satisfaction survey. Now, as I am sure you will agree, as consumers we are constantly bombarded with requests to complete surveys on a whole host of brands and, if you are anything like me, we ignore most of them.

Airlines 31

Airlines Feedback Touchpoint NPS 31

ProProfs Chat

DECEMBER 23, 2019

And the results are starting to show because these companies are placing customer centricity in the midst of their core brand and mission. For these businesses, customer centricity is not just a buzzword. What they do is basically put a premium on the customer and their experience with the product, service, or brand.

Customer Centricity 96

Customer Centricity Customer Journey Mapping Customers Culture 96

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. What really stood out is which brands were pulling off these feats. Travel brands have featured less heavily among the winners, this year, than ever before. The program is actually called, ‘ Voxi Drop ’.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

DECEMBER 13, 2018

As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. But sustainable loyalty is based on the customer´s perceived value of, and cumulative experience with, each brand – and not on the points. The evolution of loyalty marketplaces.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

ijgolding

AUGUST 12, 2018

Even if something goes wrong, it creates an opportunity for an organisation to leave the customer remembering the way they out it right. With this in mind, how do organisations determine what really does make customers happy? What irritates you most as a customer (based on recent experiences)?

2013 74

2013 Customer Journey Definition Magazine 74

Comm100

DECEMBER 22, 2016

However with an omni-channel system, these customer service channels are not as segregated. Instead, you can think of them as touchpoints on a single, highly effective channel, which gives customers a seamless experience across devices and platforms. Source: Multichannel Merchant. ” – The Harvard Business Review.

2017 36

2017 Multi-Channel Customer Service 2016 36

Currency Alliance

OCTOBER 27, 2017

The key to getting customers once again actively involved in loyalty program participation is through providing greater liquidity. The points will only affect the perceived value – if the customer can do something with them. Therefore, the brand is capturing next to no data on the other 80% of their customers.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Customer Guru

JANUARY 3, 2018

It was a gradual progression of the brand, expanding from a single unit in South Bengaluru to other locations in Bengaluru thereafter. Perhaps the most significant of such a touchpoint in a patient’s healthcare journey is the doctor experience. The journey has been fantastic since then. It must be owned by everyone in the organization.

Customer Centricity 95

Customer Centricity Healthcare Hospitality 2007 95

Currency Alliance

JUNE 11, 2019

Part of the solution is to take on some of the characteristics of a challenger bank – but that space is already crowded with lookalike competitors, and straying too far along this path may create branding problems for a venerable institution. Customers appreciate the free money, but it simply doesn’t make them loyal. in 2017[vii].

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

Despite some commendable efforts – such as those by Tesco (with its attractive redemption value) and Pick ‘n’ Pay (with its openness to collaborate with other brands) – most include only piecemeal achievements. A grocer would be well-placed to anchor brands from each category in a powerful loyalty coalition.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52