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Guest Post: How to Build Your Customer Experience Roadmap

ShepHyken

One of our questions assessed brand maturity in terms of customer experience strategy. Without a well-defined customer experience strategy and roadmap, you risk investing in the wrong technology and designing the wrong experiences. If this airline has primarily leisure travelers (i.e. What is a Customer Experience Roadmap?

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Don’t succumb to the ‘CX sacrifice’

Think Customers

” “A lot of brands have a tendency toward what I call the ‘CX sacrifice,’ reducing staff and decreasing your time to serve. While being more strategic about CX means seeking out savings, the panelists wondered how Frontier Airlines’ recent cost-cutting move to eliminate live telephone support will play out.

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How Developing Empathy Leads to Better Customer Experiences

CX Accelerator

Sometimes a lack of empathy is obvious and glaring, for example, when United Airlines personnel violently dragged a passenger out of a plane. Customers want to feel a connection with and a belonging to a brand. This is how the best brands shine. How can you track their learnings and input it into a roadmap of CX improvements?

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Social Media Metrics You Need to Master: Get More from Your Analytics

NetBase

Mentions aren’t everything – they’re certainly not enough on their own – BUT… Mentions are a measure of brand awareness. Sentiment insights deliver specifics you can use to make brand decisions based on consumer wants and needs versus brand assumptions. Brand Passion. On the positive side of Brand Passion are Influencers.

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What Is Customer Happiness + 11 Ways to Inspire It

Help Scout

The lifetime value of someone emotionally engaged with your brand is more than twice that of a highly satisfied customer. They are usually willing to inform your product roadmap by giving you useful insights into how they use or what they want to see in your product. Perfect your persona knowledge and brand voice.

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How to Calculate Net Promoter Score: NPS Calculation Formula, Calculator, Methods, and More

SurveySensum

The survey was conducted for 221 brands in 23 industry sectors covering a whopping 6,500 respondents. The qualitative feedback from the follow-up question assists you in prioritizing your product roadmap, keeping your existing customers happy, and boosting your retention rate. It helps you convert customers into brand advocates.

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Beyond Service: 14 Strategies to Improve Customer Satisfaction

SurveySensum

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Brand Example: Apple is renowned for its exceptional customer service, exemplified by its Genius Bar at Apple Stores.