Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

LoyaltyPlus

NOVEMBER 10, 2020

We’re all very aware of the unique and unprecedented challenges airlines face today. Loyalty programs will play a pivotal role in getting passengers back onto your aircraft, agreed? We’ve just completed the first 100% remote deployment of our cloud-based Airline Loyalty solution.

Airlines 52

Airlines Loyalty 2007 Webinar 52

Currency Alliance

FEBRUARY 10, 2020

One of the earliest loyalty programs came out of the grocery sector. Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Multi-Channel 52

Currency Alliance

OCTOBER 12, 2021

Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. The value can be immediate.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

OCTOBER 12, 2020

About three years ago, I was flying from Barcelona to New York on United Airlines. That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. embedding loyalty mechanics across the business.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

NOVEMBER 17, 2020

2021 will be another year in the long-term journey to become customer-centric, balance the economics of loyalty programs to deliver more value to customers, and ensure the right systems are in place to reduce dependencies on the IT department or vendors. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Experience Investigators by 360Connext

DECEMBER 15, 2014

For leaders to make smart decisions about who the best, most loyal and most profitable customers are, they need to understand the makeup of the customer population. This often means creating special loyalty programs , elite experiences, and special perks to maintain the top 1% of customers. Herein lies the rub.

Loyalty Programs 268

Loyalty Programs Airlines Social Media Loyalty 268

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. It’s not unusual for the very best programs to comprise 15%-30% of a business’s enterprise value.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SurveySensum

SEPTEMBER 21, 2023

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. How to Calculate Customer Retention Rate?

Customer Retention 52

Customer Retention 2023 Loyalty Programs Travel 52

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. This led many banks in Europe to close their rewards program over the past three years. Customers appreciate the free money, but it simply doesn’t make them loyal.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

ShepHyken

APRIL 17, 2017

(Joseph Michelli) Here are some broad approaches to activating promoter behavior in your loyal customer base. My Comment: If you want more referrals, then make it easy for your customers to give you referrals. How to Drive Customer Loyalty Among Millennials by Timi Garai. Emarsys) Loyalty needs to be fun.

2017 79

2017 Article Social Media Customer Service 79

Customer Bliss

MAY 15, 2019

The day after the store opened, she went over and registered Buddy, signed up for the loyalty program, and made an appointment for his first grooming. ” Signal That You Value Customer Loyalty: A Case Study. This presses against the industry shift to instead give miles based on ticket price.

Chief Customer Officer 164

Chief Customer Officer Airlines Hospitality Loyalty Programs 164

Customer Guru

MAY 8, 2018

Pawar is a Business Practice leader with over 23 years of industry experience of working with various Fortune 500 customers in their Customer Experience, Digital Marketing, CRM, Loyalty Programs, Business Intelligence and Analytics transformation engagements.

Culture 71

Culture Loyalty Programs Airlines Customer Centricity 71

Pointillist

JUNE 15, 2018

Getting customers engaged in shorter-term activities often bodes well for long-term customer retention. Is Retention About Churn or Loyalty? Another source of confusion is that in some industries retention is synonymous with churn, while in others it goes hand-in-hand with loyalty. Build Effective Loyalty Programs.

Customer Retention 110

Customer Retention Loyalty Programs Customer Journey Loyalty 110

SurveySensum

JULY 13, 2023

In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

JULY 13, 2023

In today’s competitive retail landscape, customer experience has emerged as an important factor that can either make or break a business. Delivering exceptional customer experiences not only fosters customer loyalty but also generates positive word-of-mouth and drives sustainable growth for your business.

Retail 52

Retail Customer Experience Touchpoint Social Media 52

SurveySensum

DECEMBER 16, 2019

This shows that customers are willing to spend more on products if the brand offers them exceptional customer experience in addition to fulfilling their needs. Customers now expect to receive a product or a service whenever and wherever they want it. Loyalty programs will be the Next Game Changer.

2020 52

2020 Customer Experience E Commerce Loyalty Programs 52

ProProfs Chat

DECEMBER 21, 2020

A lot of business owners want to reduce customer churn and retain as many as possible. Stable customer base results in higher referrals, improved upsell revenue and increased lifetime value (LTV) which further results in improved customer acquisition in future. If anything, loyalty programs are soaring.

Loyalty Programs 98

Loyalty Programs Customers Loyalty Sales 98

SurveySparrow

SEPTEMBER 20, 2022

When there is little interest in providing great customer service, your customers will realize that they are being taken for a ride and take their business to one of your competitors. Your customers will even forgive a sloppy product, but they will never forgive you if you treat them badly. Do you want to be in that position?

Customer Success 52

Customer Success Airlines Net Promoter Score Advertising 52

SurveySensum

SEPTEMBER 26, 2023

For example, the AAdvantage program by American Airlines rewards frequent flyers with miles that can be redeemed for free flights, seat upgrades, and other travel-related benefits. Implement a loyalty program where existing customers can earn rewards for referring new users to your product.

Management 52

Management Demo User Experience Measurement 52

Pointillist

MAY 23, 2018

Real-time personalization is a way to automatically deliver tailored content to each customer based on demographic, firmographic and behavioral data. Customer-centric companies are now mining journey insights. Looking two years down the road, they anticipate being in roughly the same place as they expected to be at today.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

SurveySensum

FEBRUARY 20, 2024

Brand Example: Apple is renowned for its exceptional customer service, exemplified by its Genius Bar at Apple Stores. Highly trained and knowledgeable staff provide personalized assistance, troubleshooting, and support to customers, fostering a strong sense of trust and loyalty. Now, how to achieve that?

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Brand Example: Apple is renowned for its exceptional customer service, exemplified by its Genius Bar at Apple Stores. Highly trained and knowledgeable staff provide personalized assistance, troubleshooting, and support to customers, fostering a strong sense of trust and loyalty. Now, how to achieve that?

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

Qualtrics

APRIL 30, 2019

Customer experience is everything in the airline industry. From the routes they fly to the booking process and the on-board experience, every touchpoint with customers is an opportunity for airlines to deliver breakthrough experiences that build their reputation and help them stand out in a fiercely competitive sector.

Feedback 42

Feedback Airlines Loyalty Programs Loyalty 42