Remove B2B Remove Customer Base Remove Loyalty Programs Remove Sales
article thumbnail

Top 10 Loyalty Program Best Practices for B2B Companies

SmartKarrot

B2B businesses need to reward their loyal clients frequently. While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. Like what you are reading?

article thumbnail

6 Ways to Improve Participation Rate of Your B2B Loyalty Programs

SmartKarrot

The global loyalty program market stood at approximately $181 Billion in the year 2019. There is an increase in the number of organizations allocating their marketing spending on loyalty programs. There is an increase in the number of organizations increasing their marketing spending on loyalty programs.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Building Loyalty: B2B Digital Marketing and Customer Retention Nowadays

Amity

To be specific, it is estimated that customers, who had bought from you 2 times before, convert (make a store purchase) 9 times more often than those who were your first time buyers. On top of all that, the whole process of attracting new customers is 6-7 times more expensive than keeping the old ones. Focus on the post-sale process.

article thumbnail

7 Deadly Sins of B2B Customer Retention

Retently

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

article thumbnail

How to Turn NPS Feedback Into Reviews, Recommendations and Referrals

Retently

Over time, the reviews and ratings of your enthusiastic customers can add up, rewarding you with stronger rankings, more traffic, more downloads, more sales, and as a result – more revenue. Considering that 73% of consumers are more likely to recommend a brand with a good loyalty program, putting together one is worth the try.

NPS 148
article thumbnail

Referral marketing software for the win: Our top 20 picks

BirdEye

It’s an organic way that leverages the power of word-of-mouth — the most credible form of advertising — to grow your customer base. When it comes to B2B companies, the conversion rate for referrals stands at 11%, surpassing the average across all industries. More sales? More signups? Increased awareness?

article thumbnail

Next-Generation Loyalty Marketing (for experts)

Currency Alliance

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. Loyalty comes from a combination of the characteristics of your product and/or service.

Loyalty 98