InMoment XI

JANUARY 9, 2024

Managing the B2B customer experience is a key growth strategy for organizations across a wide variety of industries. For good reason: delivering great customer experience (CX) leads to increased loyalty, lower churn, more referrals, positive word of mouth, and higher-value customers. What is B2B Customer Experience?

B2B 551

B2B Customer Experience Net Promoter Score 2024 551

Experience Investigators by 360Connext

NOVEMBER 10, 2014

Is mystery shopping a business-to-business (B2B) organization possible? Understanding your customer’s journey in a B2B environment takes more finesse. Here are a few ideas on how to approach being a mystery shopper of your own B2B organization. Pay attention to if the product trial lives up to the marketing hype.

B2B 271

B2B B2C Social Media Retail 271

ProProfs Chat

JANUARY 30, 2020

And, these, in turn, will help your company create strategies that will strengthen your customer engagement process even further. In this blog, we aim to collate various customer engagement statistics in one place that will give you an idea about various aspects of engagement with customers. Let’s dive in!

Customer Engagement 136

Customer Engagement 2020 Engagement Social Media 136

SurveySensum

AUGUST 21, 2023

That’s why understanding the importance of customer retention and implementing effective B2B SaaS customer retention strategies are crucial. We will explore 10 surefire practical customer retention strategies that can help you comprehend customer churn , identify key benchmarks, and create a revenue-focused strategy.

Customer Retention 52

Customer Retention B2B NPS Demo 52

SurveySparrow

DECEMBER 27, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of Customer Framework? How Beneficial is the Voice of Customer Framework?

Voice of Customer 52

Voice of Customer B2B Net Promoter Score NPS 52

Forrester's Customer Insights

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 64

B2B Customer Engagement Technology Marketing 64

SurveySparrow

DECEMBER 26, 2023

In the growing B2B SaaS enterprise sector, it is crucial to understand what customers need and prefer to drive growth and deliver outstanding experiences. This is where the Voice of the Customer (VoC) framework comes in. What is Voice of the Customer Framework? How Beneficial is the Voice of the Customer Framework?

B2B 52

B2B Net Promoter Score NPS Feedback 52

West Monroe

NOVEMBER 18, 2021

Customers continue to rapidly expand their subscription service consumption while simultaneously underestimating what they spend on it. All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. B2B subscription services spending is no different.

B2B 40

B2B Marketing B2C Consumers 40

West Monroe

NOVEMBER 18, 2021

Customers continue to rapidly expand their subscription service consumption while simultaneously underestimating what they spend on it. All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. B2B subscription services spending is no different.

B2B 40

B2B Marketing B2C Consumers 40

Totango

JUNE 4, 2021

Use These Great Customer Engagement Ideas to Increase Retention. Engagement is key to retention and referrals. Here are seven great customer engagement ideas you can easily put into practice. Make your automated messages more engaging by incorporating personalization. Ask for Customer Feedback.

Customer Engagement 62

Customer Engagement Engagement B2C Customer Journey Mapping 62

Totango

SEPTEMBER 7, 2021

B2B client engagement strategies can help you retain more customers if you know which best practices to follow. B2B engagement differs from B2C engagement in several important ways which require certain adjustments. Why Are B2B Client Engagement Strategies Different from B2C?

B2B 80

B2B Engagement B2C Customer Success 80

Influitive

OCTOBER 11, 2015

Marketers know that finding ways to increase customer engagement is good for the bottom line. Customer engagement is highly correlated to customer loyalty ,” says Aimee Lucas , Customer Experience Transformist and VP at the Temkin Group , a customer experience research and consulting firm.

Customer Engagement 111

Customer Engagement Loyalty Engagement Social Media 111

Forrester's Customer Insights

APRIL 30, 2024

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce.

B2B 31

B2B Interaction B2C Consumers 31

Forrester's Customer Insights

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 39

B2B Sales Marketing Brands 39

Influitive

SEPTEMBER 26, 2017

Every year, we recognize some of the most engaging marketing campaigns through The Best Advocate Marketing Awards. Also known as The BAMMIES, these awards shine a spotlight on B2B companies who are using the enthusiasm of their customers, partners and fans to fuel business growth.

B2B 111

B2B Marketing Brands Innovation 111

Influitive

OCTOBER 1, 2017

Every year, we honor 10 customer-centric B2B marketers with the Best Advocate Marketing Awards (also known as the BAMMIES). Below, we’re featuring.

B2B 82

B2B Marketing Brands Customer Centricity 82

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 63

E Commerce Marketing Multi-Channel E-support 63

Influitive

OCTOBER 28, 2015

This is why referral marketing programs can be so effective. B2B customers tend to be very informed about the products and services they use— more so than in their lives as consumers. A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors.

B2B 89

B2B Marketing Social Media 2014 89

SurveySparrow

JULY 27, 2023

Are you curious about the role of artificial intelligence (AI) in marketing? Wondering how it impacts businesses and if it’s the right choice for your marketing strategy? In this blog, we’ll delve into the pros and cons of AI in marketing, shedding light on its benefits and challenges. What is AI Marketing?

Marketing 52

Marketing B2B Insights Roadmap 52

Kustomer

JANUARY 21, 2021

With the masses flocking to online business, especially in times of COVID-19, those involved with customer service and business-to-business companies have had to completely rethink the customer experience. Adding that humanizing element to every CX interaction has proven to be very effective in customer engagement and satisfaction.

B2B 95

B2B B2C Customer Centricity Sports 95

Influitive

OCTOBER 21, 2015

The most powerful tool B2B marketers have in today’s hyper-connected world is genuine word of mouth from their customers—such as reviews, social media shares and recommendations. In the report, Laura discusses why advocate marketing is critical to the success of B2B companies. Happier, more satisfied employees.

B2B 99

B2B Marketing Social Media Advertising 99

Forrester's Customer Insights

MARCH 8, 2023

How common is customer marketing as a stand-alone function? Is customer success becoming the new customer experience (CX) at B2B firms? What is the range of responsibilities commonly shared by B2B CX teams like yours? Forrester’s customer engagement research group is, too!

Customer Engagement 26

Customer Engagement Engagement Sales B2B 26

BirdEye

MARCH 10, 2022

Did you know that referral marketing generates 3 to 5 times higher conversion rates than any other marketing channel? Referral marketing is a fantastic opportunity to increase brand awareness and grow your business. Read on to learn how you can kick start your own referral marketing program.

Marketing 98

Marketing B2C Reference Social Media 98

Forrester's Customer Insights

AUGUST 11, 2023

Conversational AI, chatbots, and automated marketing are not new to B2B marketing technology stacks.

B2B 26

B2B Marketing Technology Virtual Agent 26

Influitive

MAY 14, 2021

Another year, another successful Forrester B2B Summit in the books! Influitive was proud to sponsor this live virtual experience and connect with marketers, customer experience experts, and analysts worldwide. The post 5 Key Takeaways from the 2021 Forrester B2B Summit appeared first on Influitive.

B2B 59

B2B 2021 Books Connections 59

Experience Investigators by 360Connext

APRIL 21, 2015

You can only determine what experience might be meaningful by asking, observing and listening to your customers. B2B organizations should also pay attention. More customers want to do nearly all their research and shopping online, and they’re relying on customer reviews more than ever. In the B2B world, get ready.

B2B 285

B2B B2C Social Media Innovation 285

ChurnZero

JUNE 2, 2021

SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. Lessons learned over the last year from the Customer Success community. An overview of the current B2B SaaS market and valuation drivers. Slow down sales and marketing and you can get to breakeven.

B2B 98

B2B Webinar 2004 2020 98

CSM Magazine

NOVEMBER 5, 2021

Marketing on mobile devices through SMS, MMS, email, social media, and apps is nothing new, but it’s never been more important for businesses to invest in this crucial channel. Even if you’re already using mobile channels in your marketing strategy, it may be time to consider increasing your efforts to stay competitive. Why mobile?

Marketing 52

Marketing Social Media B2B Telecommunications 52

Influitive

JANUARY 27, 2017

To start 2017 off strong, we’re reviewing some of Influitive’s biggest B2B marketing campaigns from 2016 to see what went well and what we could improve on. (If January is the perfect time to review the past year’s ups and downs—both personally and professionally—to see how you can do better. If you’re curious about previous years,

2016 91

2016 B2B Marketing 2017 91

Forrester's Customer Insights

DECEMBER 11, 2020

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 67

B2B B2C Marketing User Experience 67

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. Reciprocity, Inc.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

Influitive

MAY 5, 2016

No marketing trend or technology can last forever. In an era of constant disruption, marketers are easily distracted by all the new shiny objects promising to help them generate leads. The post The Problem With B2B Marketing That Nobody Is Talking About appeared first on Influitive. Watch his talk to learn where.

B2B 60

B2B Marketing 2016 Technology 60

Forrester's Customer Insights

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

2022 48

2022 B2B Insights Marketing 48

Influitive

APRIL 19, 2017

When it costs 6X more to attract a new customer than it does to keep an existing one, does it still make sense for marketers to focus mainly on generating new leads, rather than nurturing current customers? As more and more companies turn their focus away from short-lived marketing campaigns, and towards building ongoing.

Marketing 70

Marketing B2B Customers 2017 70

SurveySparrow

JANUARY 7, 2021

Whatever situation your customer faced, the value of providing a great customer experience hasn’t changed a bit for businesses. In fact, brands started to put more attention on improving their customer engagement. Customer Engagement in Pre-Covid World. So, what’s the wait?

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

Thematic

JANUARY 7, 2019

Are you doing customer engagement right? Too many marketers assume that their strategies and offers are engaging their customers. Unless you are engaged in two-way dialogue and providing value-added communications, you have no idea what customers think about your business and your marketing tactics.

Engagement 79

Engagement Customer Engagement B2C Customers 79

Influitive

OCTOBER 30, 2015

With the martech universe expanding rapidly , many marketers are beginning to fear that an overwhelming amount of technology and automation is causing them to lose touch with their customers—at a time when engagement is more important than ever. Focus on customer interaction. Become a valuable storyteller.

Customer Relationships 79

Customer Relationships Engagement Marketing B2B 79