Team Support

SEPTEMBER 8, 2020

And while robust product features are important, it is the added benefits of B2B (business-to-business) customer support that can accelerate product use and drive optimal performance to help customers reach their full potential. The Value of Customer Support.

B2B 64

B2B 2004 Download Customer Expectations 64

CustomerSuccessBox

APRIL 19, 2022

Customer journey analytics is enabling access to tap into the customer behavior across touchpoints and over time to measure the impact of customer behavior on business outcomes. What is Customer Journey Analytics? Customer Experience Teams. Metrics at different stages of the customer journey that require analytics.

Customer Journey 52

Customer Journey Metrics Touchpoint Advertising 52

Kustomer

JANUARY 21, 2021

With the masses flocking to online business, especially in times of COVID-19, those involved with customer service and business-to-business companies have had to completely rethink the customer experience. Adding that humanizing element to every CX interaction has proven to be very effective in customer engagement and satisfaction.

B2B 95

B2B B2C Customer Centricity Sports 95

Waypoint Group

OCTOBER 17, 2019

Recognizing the need to create more customer advocates (“Promoters”) and improve retention, Reciprocity wanted to better utilize u nbiased feedback from the customer contacts that matter most (that is, Buying Committee members, not just end-users) to drive its product, customer experience and company. This is about feedback.

Customer Engagement 40

Customer Engagement B2B Engagement NPS 40

ChurnZero

JUNE 2, 2021

SaaS Capital joined us for a webinar to share the results from their 10th annual B2B SaaS benchmarking survey. Lessons learned over the last year from the Customer Success community. An overview of the current B2B SaaS market and valuation drivers. Customer Success Around the Web. appeared first on ChurnZero.

B2B 98

B2B Webinar 2004 2020 98

Team Support

JANUARY 20, 2021

The largest drivers were new customers, higher user adoption of product features, and more proactive outreach by Support. Most customer support interactions today are reactive, but proactive support is on the rise. It really helps us provide exceptional customer service.”. Going Beyond Simply Meeting Demand.

B2B 81

B2B 2004 Exceptional Customer Service 2020 81

Daniel Group

MARCH 23, 2022

At The Daniel Group, we are learning more and more about referral activity in the B2B world, and we now have three tips to help you increase your referral activity and fire up your customers to become your best sales force. billion results) than there are for getting “getting referrals in B2B sales” (122 million).

Sales 105

Sales B2B Reference Metrics 105

ERDM

JUNE 10, 2019

Hope these insights are helpful: If your key metrics focus on measuring how many and how much, it's time to expand your metrics to include human data which will tell you why customers are not feeling valued, and how they want you to improve their customer experience with your brand.

Measurement 40

Measurement Customer Engagement Engagement B2C 40

Bold360

MARCH 29, 2020

This process took a year to nail down, but now the cadence for these metrics is solidly in place. John Hancock has multiple audiences they survey, including B2C and B2B customers. Looking at the response rates, the B2B customers were much, much lower. She needed to know: When to release the numbers.

Net Promoter Score 52

Net Promoter Score Metrics B2B Measurement 52

SurveySparrow

JANUARY 7, 2021

Whatever situation your customer faced, the value of providing a great customer experience hasn’t changed a bit for businesses. In fact, brands started to put more attention on improving their customer engagement. Customer Engagement in Pre-Covid World. So, what’s the wait?

Customer Engagement 52

Customer Engagement Engagement Social Media Net Promoter Score 52

Retently

MAY 9, 2024

Boosting your B2B customer retention rates is incredibly important for nurturing a sustainable business. It’s a thrill to land a new customer, no doubt. Many companies get caught in this cycle because they prioritize new customer acquisition so heavily that they overlook how many customers they’re losing along the way.

Customer Retention 130

Customer Retention B2B Customers Loyalty Programs 130

Totango

JANUARY 23, 2020

Experience of Value is Delayed: The customer-centered economy means that customers can leave if they do not see a clear path to value early in the relationship. Escalations Go Unresolved: Customers become frustrated if they feel their complaints are going unheard and are unlikely to renew. .

Management 106

Management B2B Seminar ROI 106

Bob Hayes

DECEMBER 29, 2014

Posts also included results of a few research studies that identified key drivers of business growth, biases in customer metrics and redundancy of Net Promoter Scores. In this post, I explore the importance of empathy in delivering a great customer experience. The top 10 B.O.B. blog posts for 2014 were: Got Empathy? :

2014 76

2014 Metrics Net Promoter Score Blog 76

Thematic

JANUARY 7, 2019

Are you doing customer engagement right? Too many marketers assume that their strategies and offers are engaging their customers. Unless you are engaged in two-way dialogue and providing value-added communications, you have no idea what customers think about your business and your marketing tactics.

Engagement 79

Engagement Customer Engagement B2C Customers 79

Influitive

APRIL 28, 2017

The role of B2B communities is shifting. However, as customer engagement and retention become increasingly important in a subscription-based world, marketers and community managers are focusing on leveraging communities to impact these metrics instead. This focus on customer experience is.

B2B 40

B2B Metrics Customer Engagement Management 40

CX University

MARCH 18, 2024

This approach significantly improved customer engagement and loyalty. Challenges of Hyper-Personalization While hyper-personalization holds great promise for improving customer experiences, it also presents several challenges that businesses must navigate. Customer Retention. Customer Engagement.

Customer Experience 52

Customer Experience Retail 2023 2022 52

Team Support

MARCH 3, 2021

In Part 1 of this blog series we introduced the new imperative for customer support and customer success—achieving success for your customers… and for your bottom line. The second way is to use B2B customer support tools to proactively strengthen your customer relationships and reduce churn.

Customer Success 98

Customer Success 2020 B2B 2019 98

Gainsight

APRIL 30, 2019

As a product manager, metrics affect every move you make. General business metrics are important as well, so you can tie your activities back to overall company goals. The Monthly Active Users (MAU) metric measures the number of different users who open your product within a 30 day period. READ THE GUIDE.

Metrics 65

Metrics Net Promoter Score Management NPS 65

Gainsight

NOVEMBER 13, 2023

Once seen as a support mechanism primarily for B2C enterprises, it’s now recognized as a pivotal strategy for fostering lasting success in B2B businesses and beyond. Gainsight places community squarely at the heart of the Customer Success journey and the customer experience.

Engagement 52

Engagement B2C Books Roadmap 52

Forrester's Customer Insights

APRIL 11, 2019

In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. This metric also assessed how well a firm generates relationships worthy of loyalty. Sixteen years later, most business people recognize this metric as the Net Promoter Score™.

Net Promoter Score 46

Net Promoter Score Customer Engagement 2003 Engagement 46

Gainsight

NOVEMBER 18, 2019

According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. More than a quarter of those surveyed are prioritizing CX before the year-end, largely because CX is set to become the most influential factor in customers’ minds as they sort through their options in saturated markets.

B2B 12

B2B Metrics Measurement Competitive Advantage 12

Retently

NOVEMBER 27, 2023

Surveying channel that fits with your target audience: Figuring out the most effective channels to capture customer feedback can be a challenging task, as businesses have little insight into where and when to survey their customers.

NPS 147

NPS Net Promoter Score Multi-Channel Customer Success 147

CustomerSuccessBox

SEPTEMBER 20, 2021

Let’s look at the top customer success blogs. CustomerSuccessBox is an outcome-driven Customer Success software for B2B SaaS, which helps maximize retention, drive product adoption, and grow revenue for your B2B SaaS. As well as their actionable customer success platform they provide a widely respected blog.

Blog 64

Blog Customer Success Customer Centricity Consulting 64

Waypoint Group

MARCH 27, 2019

A TopBox-client since 2015 asked us to help them predict future financial outcomes based on the operationalized B2B-customer feedback data that they had been harvesting over the past 4 years. 69% of the customer-accounts that didn’t grow (accounts with 0% growth) over the last 4 years were also silent.

NPS 40

NPS Financial B2B Feedback 40

Influitive

OCTOBER 30, 2015

Focus on customer interaction. Today’s customers have lots of choice, and since most B2B services run on a subscription basis, customers can cancel at virtually any time. To combat this, Chandar says marketers must focus less on acquiring customers, and more on interacting with customers.

Customer Relationships 79

Customer Relationships Engagement Marketing B2B 79

Waypoint Group

SEPTEMBER 15, 2016

The More You Talk, The Less You Listen Welcome to the fourth installment of our 5-part series about accelerating growth in B2B companies. The post [Part 4] 5 Ways B2B Companies Can Accelerate Growth appeared first on Waypoint Group.

B2B 40

B2B Metrics Article Engagement 40

ChurnZero

OCTOBER 5, 2022

This is a guest blog contributed by Emily Ryan, chief client officer at Valuize , a B2B consulting company that helps industry-leading technology organizations supercharge their customer lifecycle to drive best-in-class net dollar retention. To create an actionable scorecard, you need to collect the most relevant metrics.

Metrics 94

Metrics B2B NPS Measurement 94

Experience Investigators by 360Connext

JULY 24, 2015

What customer experience metrics will survive? Dashboards showing just customer satisfaction rate as the only customer metric are short-sighted, to say the least. Net Promoter Score (NPS) was the “only” metric that mattered for a while. What metric will matter tomorrow?

Net Promoter Score 234

Net Promoter Score Metrics Effort Score 2015 234

Influitive

MAY 15, 2015

The problem is, many B2B community managers are unsure about how to get started. Your roadmap should also include the metrics you’ll use to identify success. There are many quantitative metrics that you can apply to your community if you look hard enough. Number of interactions and engagement. Look at the numbers.

ROI 61

ROI B2B Roadmap Download 61

Waypoint Group

AUGUST 2, 2017

The post The Iceberg Effect in B2B Customer Feedback/NPS: Are you engaging those that matter? The analogy needs little explanation: our research continues to find that silent accounts (those accounts that are […]. appeared first on Waypoint Group.

NPS 56

NPS B2B Feedback Engagement 56

Team Support

AUGUST 25, 2022

As far as one for customers is concerned, a 360-degree view is a conglomeration of all customer data in one easy-to-read place. Much like in philosophy of science or in the philosophy of Parmenides (if that’s what floats your boat), a holistic view of the customer is necessary to understand the customer relationship at all.

NPS 98

NPS Metrics Social Media Customer Relationships 98

Help Scout

APRIL 27, 2021

For B2B SaaS companies, user adoption is one of the most important elements to get right in order to grow sustainably. Appcues found that activation (when customers experience the core value of the product) is the most important pirate metric for SaaS growth. Encourage existing customers to grow their accounts.

B2B 94

B2B Metrics Marketing Engagement 94

Totango

JUNE 17, 2021

In-app behaviors, such as whether a customer has logged in during the last 7 days. Customer characteristics can also be combined into customer segmentation models which define how your customer engagement team will interact with your customers. Customer Health Score.

Definition 71

Definition B2B Customer Journey Mapping Customer Journey 71

SmartKarrot

MAY 12, 2022

Customer engagement managers are a great, coveted position in the SaaS space. Though getting a new client is great for a business, keeping the customer relationship positive is the most difficult aspect. Customers need to be engaged once they are on board with the company. Like what you are reading?

Customer Engagement 10

Customer Engagement Engagement Management Customer Relationships 10

Customer Bliss

SEPTEMBER 12, 2017

— models for customer lifetime value and other CX metrics, but they were largely being used in an ad hoc way by partners. The capabilities they’re continuing to build out include: How the customer engages with Cisco. While that’s logical , it’s not normative in B2B settings.

2007 0

2007 B2B Leadership Events 0

Retently

AUGUST 23, 2023

Some people argue that NPS® doesn’t work effectively for B2B companies. We argue the opposite — Net Promoter Score® is just as valuable for a B2B company as it is for a B2C brand. In fact, NPS can be a powerful tool — possibly the most powerful at your disposal — for improving B2B retention.

Net Promoter Score 148

Net Promoter Score B2B B2C NPS 148

ChurnZero

OCTOBER 5, 2021

Another one of our favorite moments was our Founder, You Mon Tsang’s well attended session on the “ Top Customer Metrics For Your Board and Investors and How to Nail Them with ChurnZero’s CEO.” Speaking of fun… Did you see our Churn Monster themed claw machine we had in the ChurnZero booth??

2021 95

2021 Customer Success B2B Customers 95