Currency Alliance

OCTOBER 12, 2020

And it does not matter if you are B2C, B2B, or B2B2C. Today, I am not going to teach you the basics of loyalty marketing. Markets evolve because they are ecosystems. Innovation in markets has been going on for centuries. Technology is enabling this at scale. So, now let’s zero-in on loyalty marketing.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Forrester's Customer Insights

OCTOBER 16, 2023

According to Forrester’s Marketing Survey, 2023, financial services marketers in Asia Pacific (APAC) find improving marketing’s ROI or effectiveness more difficult than their peers in other regions and industries.

Financial 58

Financial Marketing B2C Technology 58

Lumoa

MAY 5, 2022

Customer Experience (CX) is far more than traditional customer service and marketing. Whether you work in B2B or B2C, CX is the sum of all thoughts, feelings, experiences and reactions the customer is left with. The Benefits of a Customer Experience Strategy CX is indispensable to compete and grow profitably in the market.

Customer Experience 110

Customer Experience E Commerce Consulting E-support 110

Lithium

OCTOBER 9, 2019

To assist B2C marketers in this, Forrester has completed The Forrester Wave TM : Social Suites, Q4 2019, in which Khoros was named a Strong Performer and performed better than or as well as the competition on 90% of the criteria evaluated. The report was specifically designed for social marketers at B2C brands.

2019 40

2019 Social Media B2C ROI 40

Lithium

OCTOBER 9, 2019

To assist B2C marketers in this, Forrester has completed The Forrester Wave TM : Social Suites, Q4 2019, in which Khoros was named a Strong Performer and performed better than or as well as the competition on 90% of the criteria evaluated. The report was specifically designed for social marketers at B2C brands.

2019 40

2019 Social Media B2C ROI 40

Think Customers

AUGUST 30, 2021

In its research, “The Forrester Tech Tide : Sales Technologies, Q1 2021,” Forrester finds that digital “front doors” are now the primary way that sales prospects connect with brands—80% of B2B sales will take place in remote and digital settings, elevating the roles of data insight, digital content, and inside sales in the sales process.

B2B 59

B2B Sales 2021 ROI 59

Optimove

AUGUST 17, 2022

We recently surveyed 323 marketing decision-makers about their views on marketing, budgets, technology, acquisition vs. retention, future plans, tactics, and challenges. And where there’s a gap, there’s an opportunity for those marketers who adapt faster. Marketers vs. Customers: The Great Disconnect?

2022 52

2022 B2C ROI Customer Centricity 52

Optimove

AUGUST 26, 2021

See, brands that are great at spending money on acquisition and are getting lots of people to buy with them in the first place – will not be able to make the next leap in revenue and ROI unless they learn how to keep these customers coming back. You might think it’s simple math, right?

Brands 52

Brands Fashion 2019 ROI 52

Magellan Solutions

MAY 16, 2021

For this reason, the market expects a fast and easy communication with different brands and companies. This helps brands build rapport and grow their market reach and increase their loyal customers. Technology. Market segmentation is useful for any business strategy. Whether for business growth, sales or ROI increase.

Telecommunications 52

Telecommunications Transportation Banking Insurance 52

ChurnZero

JANUARY 4, 2024

New technologies, best practices, and strategies, combined with an industry-wide drive for sustainable, profitable growth, have made CS teams the revenue-building stars of every SaaS organization. “Their task: to build customer success into the best-performing department: a center of excellence that integrates technology and people. .

2024 52

2024 Customer Success Chief Customer Officer 2023 52

TechSee

SEPTEMBER 3, 2019

After all, the costs of operating a physical contact center are immense, and the challenges of training , motivating and retaining staff remain major pain points for all B2C organizations. In fact, the global Contact Center as a Service (CCaaS) market is projected to expand to USD 24.11 billion by 2023, up from USD 6.47

Contact Center 84

Contact Center B2C 2023 ROI 84

Influitive

AUGUST 3, 2015

In the B2B software world, it’s a buyer’s market. With the wide array of technology options available, and the ability to easily get opinions from peers online, buyers have a lot of choice and information at their disposal. The answer: social proof marketing. Social proof is the new marketing. Increase social media buzz.

B2B 66

B2B Social Media Marketing Reference 66

Magellan Solutions

SEPTEMBER 9, 2020

Over the years, technological advancements have innovated business communication. This is mainly because of the continuous advancement in the technology that made people use mobile devices more often. Based on the live chat statistics 2020 of Finances Online, 67% of B2C businesses use live chat for customer support.

2020 52

2020 Insights B2C E-support 52

ReviewTrackers

MAY 8, 2017

Session topics include how to make the most of customer feedback , the different elements of ROI, employee engagement, the continued role of NPS in measuring customer satisfaction, agile operations, and in-depth measurement and insight, among others. Gartner Digital Marketing Conference. Where: London, UK. When: June 5 to 7, 2017.

2017 50

2017 Events Customer Experience Customer Journey Mapping 50

Forrester's Customer Insights

OCTOBER 15, 2020

Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year. 2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down.

2021 46

2021 Marketing Healthcare 2020 46

Lithium

AUGUST 8, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. ROI, sales revenue). Topline Titan.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. ROI, sales revenue). Topline Titan.

2018 40

2018 B2C Social Media B2B 40

Lithium

AUGUST 8, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. ROI, sales revenue). Topline Titan.

2018 40

2018 B2C Social Media B2B 40

BirdEye

APRIL 24, 2023

Digital marketing is a powerful way to connect with your customers and grow sales. From the exciting growth of social media to the importance of data analytics and artificial intelligence (AI), today’s digital landscape presents an abundance of opportunities for marketers to connect with customers like never before.

Marketing 93

Marketing Social Media B2C Advertising 93

Pointillist

SEPTEMBER 10, 2020

Many CX, marketing and operations leaders are asking how they can use customer journey orchestration to deliver better, more personalized experiences that will improve CX and business outcomes, like retention, customer lifetime value and revenue. A common RTIM use case is the dynamic updating of offers on a website.

Customer Journey 128

Customer Journey Touchpoint Interaction Customers 128

Oracle

JULY 22, 2019

Oracle OpenWorld 2019 will take place September 16-19 in San Francisco, with over 1,000 planned sessions on topics including transformational technologies, growth acceleration, intelligent cloud applications, and more. The AI-Powered Marketer: How to Craft a Next-Gen B2C Marketing Campaign. Visit the registration page.

2019 40

2019 B2C ROI Events 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. ROI, sales revenue). Topline Titan.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. ROI, sales revenue). Topline Titan.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. ROI, sales revenue). Topline Titan.

2018 40

2018 Social Media B2C B2B 40

Lithium

SEPTEMBER 20, 2018

Demonstrate how leveraging technology has powered a successful holistic approach to delivering world-class digital customer experiences. Social Marketing Champion. Include the campaign goal, strategy, target audience, success metrics and the social technology that powered the campaign. ROI, sales revenue). Topline Titan.

2018 40

2018 Social Media B2C B2B 40

ERDM

JANUARY 22, 2019

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking. In short, now is the time to shift to person-to-person (P2P) marketing.

Customer Experience 53

Customer Experience Sales Customers ROI 53

Customer Guru

AUGUST 21, 2018

She is a renowned expert on customer relationship management (CRM), customer service strategies, and ROI. Marketing and thought leadership programs. Mark is a strong believer in establishing loyalty to the forefront as a critical marketing strategy. Pamela currently serves as the VP Marketing of Mortgage Cadence.

Customer Experience 115

Customer Experience Consulting Books Customer Experience Professionals 115

NetBase

OCTOBER 16, 2019

As we shared in our 2019 Report on Financial Services Best Practices , banks are generally performing dismally when it comes to adopting technological advances: And a huge online advancement revolves around customer experience. And also when it’s time to lead the pack in a technological leap. There’s good reason for this.

Banking 40

Banking Retail Feedback Social Media 40

NetBase

OCTOBER 16, 2019

As we shared in our 2019 Report on Financial Services Best Practices , banks are generally performing dismally when it comes to adopting technological advances: And a huge online advancement revolves around customer experience. And also when it’s time to lead the pack in a technological leap. There’s good reason for this.

Banking 40

Banking Retail Feedback Social Media 40

ERDM

JANUARY 22, 2019

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* To achieve such engagement excellence, marketers must fundamentally change their thinking.

Customer Experience 49

Customer Experience Sales Customers ROI 49

ProProfs Chat

MAY 6, 2020

Marketing Customer Experience Statistics. Customer Experience ROI Statistics. Another factor that helps a business create great customer experience is its reputation in the market. If you are known to your target audience in the market, then they will more likely do business with you. B2B Customer Experience Statistics.

2020 66

2020 Customer Experience E Commerce E-support 66

ChurnZero

FEBRUARY 1, 2019

Harnessing decades of experience and impact at MicroStrategy, Guidance Software (now Opentext), and RichRelevance, Amanda delivers true partnership as she works with Lucidworks customers to optimize the impact of technology innovation and accelerates business results. You can find and follow Amanda on LinkedIn. .

Chief Customer Officer 53

Chief Customer Officer 2019 Customer Success Leadership 53

Amity

SEPTEMBER 25, 2017

I knew from the beginning that I loved working with Customers and I loved the entire process whether it was with supply chain or technology which is where I’m at now. When I joined, we had our typical support group, they were very reactive in nature, dealing with a lot of our B2C customers.

Customer Success 0

Customer Success B2C NPS E-support 0

LiveChat

NOVEMBER 20, 2018

The technology is rapidly expanding and so are the number of devices. The rapid growth of the IoT is changing the marketing landscape as well. Many brands and marketers are reconsidering their strategies because of it. But the IoT is not limited to the B2C segment. So what exactly is the IoT?

E Commerce 78

E Commerce Customer Experience E-support B2B 78

Pink Guava

MARCH 25, 2019

Innovation accompanied with evolving technologies has led to so many product startups worldwide along with India. There are enough choices in the market already. My product is B2B, what could be the right strategy to become B2C. How do I quantify the benefits (ROI) for my “customer experience strategy”?

Customer Experience Management 40

Customer Experience Management B2C Financial Social Media 40

Feedbackly

SEPTEMBER 26, 2018

Customer experience is a term that has been added to the public lexicon steadily over the past 15 years, and is more quickly becoming a staple for new and established companies looking for ways to gain a competitive advantage in their respective markets. Expectations for B2C as well as B2B customers. For good reason too.

Customer Experience 56

Customer Experience Social Media Feedback 2004 56

Thematic

FEBRUARY 12, 2019

Your customers can come into contact with your business in a multitude of ways and touchpoints, for example: marketing emails, an internet search, a retail store, social media posts, customer service enquiries (calls and chats) and above-the-line campaigns. What are episodes and touchpoints? Touchpoints. Incorporate qualitative data.

Customer Journey Mapping 59

Customer Journey Mapping Customer Journey Touchpoint Social Media 59