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Chief Customer Officer Role in the Hospitality Industry, with Mark Weinstein – CB23

Customer Bliss

Mark Weinstein is the Senior Vice President of Customer Engagement, Loyalty and Partnerships for Hilton Worldwide. Like many customer experience executives, he searched for a career path that matched his skills and passion for helping customers comprehensively across the business. Hilton is a massive global brand.

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To Get Loyal Customers, Start with Loyal Employees

Beyond Philosophy

Hotel giant Hilton recently dropped the H from its rewards program , replacing the linguistically puzzling Hilton HHonors with an easier to pronounce version, Hilton Honors. This is a great example of a company listening to its customers and giving them what they need and want out of a rewards program.

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Guest Blog: How to Make your Survey Better than Nordstrom, Lowe’s, and Wal-Mart

ShepHyken

This week we feature an article by Martha Brooke who writes about how to execute a customer satisfaction survey that gives you the data you need. Even the shortest business trip results in at least 5 surveys: Delta wants to know about your flight; Hilton wants to know about your stay; Enterprise asks about your car rental and on and on.

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Faces of Customer Experience: Melissa Kovacevic

Customers That Stick

Melissa opened her consulting practice in 1983 after a post-college customer-service near-death-experience as toy demonstrator at Sears during Christmas. She loves to blog about #custserv #cctr and #cx. Customer Service > Customer Experience. Customer complaints were also measured. Mac < PC.

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This CEO is Making a BIG Mistake

Beyond Philosophy

But not Hilton. Whilst I agree that the Airbnb is a different segment of guest, ignoring the Airbnb segment is to Hilton’s peril. People choose Uber over a Taxi for many reasons, including better responsiveness, better Customer Experience (in part because of the rating system for both driver and rider), and convenience.

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3 Things Great Companies Do for Customers

Beyond Philosophy

According to trendwatching.com, the feelings a Customer has when they are getting excellent Customer service are the same as the feelings they have when they feel love. Most excellent Customer Experiences leave Customers feeling valued and important, or, in other words, feeling the love. I couldn’t agree more.

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Doomed: Is There Any Hope For Hotel Chains?

Beyond Philosophy

Hotel chains, worried about competition from Airbnb , are rolling out these and other special experiences for their best rewards customers. Other experiences include a behind-the-scenes art tour of the U.S. Customers bid points for the privilege of participating in these elite, one-of-a-kind experiences.

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