Currency Alliance

OCTOBER 4, 2023

Recognizing loyalty program members at the Point of Sale (POS) has been challenging for over 30 years. Large brands with their own loyalty program typically invest heavily to integrate the loyalty platform into one or more POSs, but for smaller and medium-sized companies, this is often out of reach in terms of cost and technical complexity.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

ShepHyken

NOVEMBER 17, 2017

This week we feature an article by Megan Wenzl about the importance of online reviews to your business and customer engagement. She reads through some of the reviews and decides to book her stay. Your brand must consistently engage with customers on the platforms and channels that are available at the time.

Customer Engagement 81

Customer Engagement Blog Engagement Hotels 81

Currency Alliance

OCTOBER 27, 2017

We have seen tremendous change across many industries during the past 40-50 years, and these changes can help predict the next evolution in the loyalty sector. Unfortunately, the customer loyalty sector has not kept pace. Most loyalty programs still retain largely the same design as 20 years ago.

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

ijgolding

NOVEMBER 15, 2016

Although there only a small number of organisations around the world who are consistently good at delivering great Customer Experiences, there are a lot of people doing a lot of great things to demonstrate the importance and effect of good customer engagement. Engaging both mummy and son is intentional and very, very sensible.

Customer Engagement 96

Customer Engagement Engagement Customers Brands 96

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Ecrion

FEBRUARY 13, 2020

Did you know that companies with a customer engagement and experience mindset drive revenue four to eight percent higher than the rest of their industries? That’s a lot of money that can be gained by improving your customer engagement. What is Customer Engagement? How To Improve Customer Engagement.

Customer Engagement 74

Customer Engagement Connections Engagement Customer Journey Mapping 74

InMoment XI

APRIL 3, 2024

Customers will go with well-designed websites, brands that pay to be more visible through SEO efforts, companies with helpful and high-ranking content, and services with plenty of customer reviews and other types of social proof. Brand Reputation A good digital customer experience is critical to a brand’s reputation.

Customer Expectations 260

Customer Expectations Touchpoint 2024 Omnichannel 260

TechSee

JUNE 16, 2022

In addition, Jim has co-authored three books with his lifelong friend, mentor, and coach, Matt Rocco. Brian Cantor, Managing Director, Digital at Customer Management Practice. Brian is the Managing Director of Customer Management Practice Digital and founder, president, editor-in-chief at Headline Planet. Follow on LinkedIn.

Customer Service 251

Customer Service Contact Center 2022 Magazine 251

Experience Investigators by 360Connext

FEBRUARY 25, 2020

Today, it’s widely considered part of “CX Canon,” named one of the best 100 business books of all time by Porchlight (formerly 800-CEO-Read), and an updated version was released in late 2019 including a new preface by the authors. They need to act in a way that engages the audience. Dramatic Experiences.

Engagement 162

Engagement Books Entertainment Hospitality 162

Micah Solomon

OCTOBER 17, 2018

The author, Micah Solomon, is an author, consultant, influencer, keynote speaker, and trainer in customer service, customer experience, customer service culture, and hospitality. Forbes readers: Get two free chapters of Micah Solomon’s customer service books here.

Customer Engagement 53

Customer Engagement Loyalty Customer Service Engagement 53

Calabrio

OCTOBER 24, 2016

We know that when a brand delivers great customer experience, customers are more likely to establish a positive connection and long-term loyalty towards that brand. Given this, most companies, including your own, spend countless hours and resources looking for ways to improve customer experience strategies.

Contact Center 82

Contact Center Customer Engagement Engagement Reference 82

Currency Alliance

OCTOBER 12, 2020

That type of simple recognition goes a great way in building loyalty with customers. This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

MARCH 28, 2023

The term ‘pay with points’ implies that a customer can burn loyalty points or miles at a point of sale as the method of payment. It also implies that the customer can do this quite easily and freely, across a large proportion of a brand’s inventory, in its primary commerce channels.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Airlines 52

ENGAGE.cx

OCTOBER 14, 2015

But being big shouldn’t be a barrier to creating loyalty through customer service. From planning to booking and the many small events that make up a guest’s stay, there are dozens of touch points to monitor and address in order to make that stay a memorable event and keep them coming back time and again.

Customer Engagement 65

Customer Engagement Engagement Guest Experience Hospitality 65

West Monroe

JANUARY 1, 2024

Email LinkedIn Twitter icon Facebook printer copy Print this page Listen to "Digital's Role in Engaging Customers—Before They Need You" on Spreaker. In essence, a flywheel is a system designed to keep individuals engaged and returning for services. On the health system side, there are benefits as well.

Healthcare 52

Healthcare Engagement Hospitality Financial 52

Experience Investigators by 360Connext

MAY 27, 2015

Have you ever considered the many, many ways content impacts the customer experience? And then I read Ann Handley’s book Everybody Writes and realized she was on to this idea, too. I knew it would be fun to discuss the intersection of content and customer experience with Ann. I’ve dwelled on it.

Customer Experience 272

Customer Experience 2011 Books Customer Journey 272

SuiteCX

MAY 25, 2016

However, there is some finesse required to engage with customers in this era of full inboxes and time-starved days. True engagement requires a dialogue between customer and company. Customers must trust that companies won’t misuse their data, and companies must provide true value in the exchange.

Customer Engagement 40

Customer Engagement Engagement Customer Journey Mapping Travel 40

Experience Investigators by 360Connext

JUNE 24, 2015

I had the pleasure of reading Jeanne Bliss’s new book, Chief Customer Officer 2.0 , and can’t wait to tell you why you should read it! Chief Customer Officer 2.0 The 5 Customer Leadership Competencies. This book, her third, is a book for this era for any leader looking to make real change.

Leadership 247

Leadership Chief Customer Officer Books Social Media 247

Experience Investigators by 360Connext

MARCH 2, 2016

The post Hug Your Haters: A Groundbreaking New Book by Jay Baer appeared first on Customer Experience Consulting. This was the start of a very bumpy ride with a cab driver recently. He saw me on my phone, asked me if I was one of those who “did Facebook.” ” I confirmed I […].

Books 110

Books Consulting Customer Experience Social Media 110

Michelli Experience

APRIL 5, 2017

While statisticians might obsess about the reduced predictive validity of an 11 point scale, I pragmatically see the core of this question as a key measure of customer experience. In essence, in his book The Ultimate Question , Fred has posited NPS® as the only customer relationship measure you would ever need.)

Net Promoter Score 111

Net Promoter Score Loyalty NPS Measurement 111

Gainsight

APRIL 8, 2024

The Rise of Proactive Engagement Traditional customer service models focused on reactive problem-solving. However, in the digital age, proactive engagement has become the norm. According to Gainsight’s research, anticipating customer needs before they arise is key to fostering strong relationships and preventing churn.

Customer Success 52

Customer Success Engagement Customers Insights 52

Chattermill

MAY 12, 2019

Top 20 Books Every Customer Experience Professional Needs to Read Now. Customer Experience. Today, we’re giving you a peek inside the Chattermill Book Club. We’ve also picked up a ton of insights by making our way through lots of books written by Customer Experience Guru's. Customer Experience Books.

Customer Experience Professionals 56

Customer Experience Professionals Books Customer Experience Hotels 56

Currency Alliance

MARCH 20, 2020

There are really only four ways to create value for all stakeholders in a loyalty program: maintain low operating costs, and funnel the savings into rewards. share customer insight among partners, so you know how to maximize lifetime value for each customer, and can create more personalized engagement. of revenue on it.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. Each trend supports aspects of the broader business imperative: to be present when and where customers choose to engage. The functionality in loyalty systems is being broken up.

2021 52

2021 Loyalty Loyalty Programs Travel 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

MAY 9, 2019

Now, the mobility sector is understood to comprise every transport type that enables customers to get from one place to another and – more importantly – how customers search for, book, and manage their mobility choices. Enter: loyalty marketing. This introduces a crucial concept: the booking portal.

Loyalty 56

Loyalty Loyalty Programs Airlines Travel 56

AskNicely

AUGUST 22, 2018

How many customer loyalty programs do you belong to? customer loyalty programs and yet is only active in 3.9. And research from Capgemini points out that almost 90% of social media comments on loyalty programs are negative. You need a better way to create a loyalty program that your customers care about.

Loyalty Programs 60

Loyalty Programs Loyalty Feedback Net Promoter Score 60

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Experience Investigators by 360Connext

APRIL 2, 2015

One of my favorite resources for all things digital marketing is Tom Martin ’s book, The Invisible Sale. I used this book as a guide when I started thinking about starting a podcast and it inspired me to think about more content strategies, like our webinar series. It’s risky, but they are trying new ways to reach this group.

Sales 216

Sales Marketing Social Media Books 216

ClearAction

JANUARY 4, 2020

CEO’s Guide to Growth through Customer Experience Engagement Lynn Hunsaker. Customer experience engagement is a growth strategy. It’s the aim of Net Promoter Score®, CRM, loyalty programs, experiential marketing and so forth — rallying customers toward purchase volume, referrals and long-term relationships.

Engagement 48

Engagement Customer Experience Net Promoter Score Customer Centricity 48

Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

Win the Customer

SEPTEMBER 12, 2023

Traditional businesses can adopt similar algorithms to offer personalized experiences to their customers. Customized Loyalty Programs Loyalty programs have been a staple of customer engagement for decades.

Innovation 59

Innovation Customer Experience Loyalty Programs Customer Centricity 59

ShepHyken

OCTOBER 1, 2023

How to improve Customer Loyalty and win over shoppers by Patrick Overall (The Retail Bulletin) We know it might seem a bit too early to be thinking about it, but, Black Friday, Cyber Monday, and the holiday season is just around the corner. My Comment: What I’m about to write may lead you to believe I don’t like this article.

Article 64

Article Customer Service 2024 2023 64

Michelli Experience

OCTOBER 24, 2017

“Where Has All The Loyalty Gone? A long, long time ago (20 years) in a galaxy far, far away (actually main street USA) customers were basically loyal to brands. Customer loyalty is at a premium and to the surprise of many that premium is not just for Millennials. The Erosion of Loyalty. – Long Time Passing”.

Loyalty 63

Loyalty Magazine Consulting Loyalty Programs 63

Optimove

DECEMBER 28, 2023

Enhance your customer segmentation with our advanced guide Download Now Why it Matters: From responsible AI use to journey orchestration, these are the places you should put your focus to elevate your CRM Marketing in the new year. Explore how these innovations can enhance your marketing strategies and customer engagement.

Marketing 69

Marketing 2024 Social Media Download 69