Remove Brand Values Remove Culture Remove Customer Centricity Remove Engagement
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Report: Creating and Sustaining a Customer-Centric Culture

Experience Matters

We just published a Temkin Group report, Creating and Sustaining a Customer-Centric Culture. Here’s the executive summary: Temkin Group defines culture as how employees think, believe, and act, and if an organization wants to differentiate its customer experience, it must address each one of these areas.

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What is Culture? How People Think, Believe, and Act

Experience Matters

I often say that the customer experience your organization delivers is a reflection of your culture and operating processes. In other words, what customers experience outside is based on what’s going on inside. To consistently differentiate your customer experience, you need to transform your culture.

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Are Your In-Store Employees Delivering Your Desired Brand Value?

Second to None

Understanding how employees perceive the workplace created by your organization can help you make tangible changes that lead to higher levels of engagement, ultimately helping establish employees as better equipped to provide a great experience to each individual customer that walks through your doors.

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10 Ways to Immediately Improve Your Customer Centricity

C3Centricity

We all know that customer centricity is essential; even more so these days with the lockdown in most countries due to the pandemic. Now more than ever, businesses need to put their customers clearly at the heart of their organisation. But I know that many struggle, even in more normal times, to be customer centric.

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The Gospel of Customer Centricity for Improved Customer Experience

CX Journey

I like to think of the customer journey as a love story between a customer and a brand, with the following stages in their journey toward the pursuit of happiness: Acquire, Onboard, Engage, and Retain. Acquire : You briefly meet and make sure to get the customers’ name and phone number or email address.

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What Telcos Can Learn About CX From Other Industries (And The Other Way Around)

Lumoa

To stand out and be different, telcos must think outside the box and emphasize their brand value in day-to-day operations and CX. This can be achieved by living up to customer promises and delivering a unique brand experience. All companies must provide customers with value in return for their opt-ins.

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On Customer Experience, Brand Values, and a “Sense of Honour”

Maz Iqbal

The sense of honour … Continue reading On Customer Experience, Brand Values, and a “Sense of Honour”