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Fiat Chrysler: The Latest Car Brand to Wreck Consumer Trust

Beyond Philosophy

I maybe old fashioned but surely ensuring your Customers’ safety is your BIGGEST responsibility as a brand. Transportation Secretary, Anthony Foxx, explained that it is the manufacturer’s obligation (by federal law) to report warnings about safety issues. In Brands We Trust—Until They Disappoint Us! We as consumers love brands.

Consumers 101
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The Reasons Behind Tesla’s High Net Promoter Score

Retently

Tesla has also claimed the top spot in the Consumer Reports’ annual owner satisfaction survey , where 91% of Tesla owners stated that they would buy another Tesla vehicle in the future. To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class.

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Guest blog: On-Demand Economy – How to Pivot Customer Service Practices to Give Consumers What They Want

Comm100

The modern global consumer is impatient, specific about their needs, and more than willing to jump ship to go to another brand if you fail to impress them immediately. On-demand economies are the natural evolutions of today’s tech-heavy, consumer-focused markets. Let’s break down how you can do just that now.

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Powered by insights, Equifruit’s savvy sustainability battle is winning ground in the banana wars

Maru Group

While consumers are aware of some fair-trade products, such as coffee, many have no knowledge of the fruit industry. Bananas are part of a complex supply chain: produced in tropical climates, sold to large multinational corporations, transported over large distances to be sold in grocery chains or family shops. This is a say/do gap.

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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40
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It’s the Post-Purchase Experience That Damages Retail Brands the Most According to Trustpilot

CSM Magazine

For many brands, the post-purchase experience is an afterthought. Getting this stage wrong could mean driving brand reputation into the ground. Getting this stage wrong could mean driving brand reputation into the ground. And it’s not just how a brand communicates with its customers, it’s where that communication takes place.

Retail 52
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Brand Move Roundup – July 21, 2020

C Space

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 52