Fiat Chrysler: The Latest Car Brand to Wreck Consumer Trust
Beyond Philosophy
JANUARY 14, 2016
I maybe old fashioned but surely ensuring your Customers’ safety is your BIGGEST responsibility as a brand. Transportation Secretary, Anthony Foxx, explained that it is the manufacturer’s obligation (by federal law) to report warnings about safety issues. In Brands We Trust—Until They Disappoint Us! We as consumers love brands.
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