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The Reasons Behind Tesla’s High Net Promoter Score

Retently

To show you the bigger picture, this is more than 70 percent of annual sales for the leader in this market segment – Mercedes Benz C-Class. He said that electric cars are the future of sustainable transportation. Instead, Tesla relies on its brand advocates and word-of-mouth marketing to sell its cars. Battery charging.

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Fiat Chrysler: The Latest Car Brand to Wreck Consumer Trust

Beyond Philosophy

I maybe old fashioned but surely ensuring your Customers’ safety is your BIGGEST responsibility as a brand. Transportation Secretary, Anthony Foxx, explained that it is the manufacturer’s obligation (by federal law) to report warnings about safety issues. In Brands We Trust—Until They Disappoint Us! We as consumers love brands.

Consumers 101
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Brand Move Roundup – July 21, 2020

C Space

The Brand Move Roundup – July 21, 2020. We’re tracking the notable brand moves & highlighting the companies who are tackling this challenge successfully. Four months ago, when the gravity of the situation became clear, we started daily reporting on how brands were dealing with the COVID-19 crisis.

2020 52
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It’s the Post-Purchase Experience That Damages Retail Brands the Most According to Trustpilot

CSM Magazine

For many brands, the post-purchase experience is an afterthought. Getting this stage wrong could mean driving brand reputation into the ground. Getting this stage wrong could mean driving brand reputation into the ground. And it’s not just how a brand communicates with its customers, it’s where that communication takes place.

Retail 52
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CX Day Thoughts on Brand-behind-the-Brand Storytelling

Team HGS

CX Day Thoughts on Brand-behind-the-Brand Storytelling. That’s precisely why brand storytelling is all the rage in today’s world. In the competitive marketplace, brands need a strong narrative to connect to customers—one that engages with empathy and bridges values, preferences—even lifestyle—of company and consumers.

Brands 40
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Valero Mystery Shopping Delivers Consistent Brand Experience and Increases Sales

InMoment XI

Overview Valero Energy Corporation is an international manufacturer and marketer of transportation fuels and petrochemicals. As the world’s largest independent petroleum refiner, Valero has a workforce of 10,000 employees with a refining capacity of approximately 3.1 million barrels per day.

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Valero Mystery Shopping Delivers Consistent Brand Experience and Increases Sales

InMoment XI

Overview Valero Energy Corporation is an international manufacturer and marketer of transportation fuels and petrochemicals. As the world’s largest independent petroleum refiner, Valero has a workforce of 10,000 employees with a refining capacity of approximately 3.1 million barrels per day.