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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. These terms have effectively amalgamated since we started to become “multi channel”.

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Social media analytics: Definition, types, and importance

BirdEye

Social media analytics is the process of analyzing data from social media platforms like Facebook, LinkedIn, and Instagram in order to better understand your followers and how they interact with your brand. Social listening analytics is the process of tracking and monitoring what is being said about a brand or product on social media.

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Customer Sentiment Analysis: Definition, Benefits and Best Practices

SurveySparrow

By the end of this blog, you will be clear about the definition, importance, benefits, and use cases. Customer sentiment, or user sentiment, by definition, is the feelings, emotions, and preferences expressed by a customer about a brand, product, or service. Trust: Do they believe in your brand and its promises?

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Streamline Customer Engagement Through Omni-channel Communications

Topdown

Over the past decade the importance of the customer perception of a brand has increased dramatically. Customer engagement comes in many shapes and forms, but it’s official definition is, “an interaction between an external customer/consumer and an organization through various online or offline channels.”

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Untangling the Modern Customer Journey: A Guide to Effective Marketing Attribution – Part 1

Optimove

Instead, customers embark on a complex journey influenced by multiple touchpoints and channels. It encompasses every interaction and touchpoint between the customer and the brand, both online and offline. But that definition may be too simplistic for the modern customer journey.

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Decoding demographics: Best audience insights tools for maximum reach 

BirdEye

Audience insights tools help businesses go beyond the basic demographics and explore aspects like customer buying behavior, interests, brand loyalty, content preferences, and values, to name a few. Segmenting the customer base by interests, buying habits, and customer journey can improve branding, ad targeting, and content strategy.

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Top 13 marketing channels for your business

BirdEye

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. This blog post deals with everything you need to know to leverage the right channels and boost your business revenue.