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Multi-Touch Attribution

Optimove

What is Multi Touch Attribution? Multi-Touch Attribution definition: Multi-Touch Attribution is a sophisticated analytical approach in the world of marketing that helps businesses and marketers understand the complex customer journey across various touchpoints and channels. So how does Multi-Touch Attribution work?

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Calculating the ROI of CX: Complete Guide 2019 [Includes Spreadsheets]

Thematic

This blog is a comprehensive guide that will tell you everything you need to know about calculating the ROI of Customer Experience (CX) to move from insights to action. It includes a step-by-step guide to help you calculate the ROI of CX. The question on everyones mind is: How can I prove the ROI of CX to my executive teams?

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These Are The Top 3 Threats To High Fidelity Brand-Consumer Relationships 

Strativity

Seeing your customers as people, not just purchasers, means reconsidering the depth and nature of your brand-consumer relationships. Hear from Collette Eccleston and Monica Belmaña from our Behavioral Science team to learn how comparing the science of human relationships applies to the challenges of creating high fidelity brand relationships.

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Drip marketing: How to plan and execute effective campaigns

BirdEye

It’s a theory that a consumer must be exposed to a brand or product seven times before purchasing. In fact, according to Birdeye data , 36% of multi-location marketers send personalized messages to their customers daily. API integrations allow dripping across multiple channels like email, SMS, or web ads.

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Business surveys – 16 free questionnaire templates you can download

Qualtrics

Whether you’re a large multi-national or a small business just starting up, surveys are a cost-effective and accessible method for gaining vital insights to help you thrive. Download your free CSAT survey template. Download your free NPS survey template. Download your free website satisfaction survey template.

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Revolutionize Customer Journey Orchestration & Engagement with WhatsApp

inQuba

inQuba’s WhatsApp-enabled journey orchestration achieves never-seen-before results In recent years, businesses have relied heavily on email and SMS as channels to communicate with their customers. However, as these channels have become saturated with marketing messages and spam, customers have become less responsive to them.

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The complete guide to social media management for modern businesses

BirdEye

90% of people with a social media account use social networks to communicate with brands and businesses. Free Guide] The ultimate guide to social media marketing for businesses Download Now The most popular social media platforms today When choosing a social media platform for your business, there are many things to consider.