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Talking Omnichannel But Organised Multi Channel?

Peter Lavers

Remember when we used to talk about “channels and media”? Channel meant physical route to market e.g. retail, wholesale, intermediated, direct, etc. These terms have effectively amalgamated since we started to become “multi channel”. So, is omnichannel just well-connected multi channel?

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Top Customer Care Trends to Consider as You Plan for the New Year

BlueOcean

“Most customers are willing to pay more for great customer service and an overall convenient, positive experience with a brand. Enter VoC analytics, which can be used to build positive experiences between your company and your customers while enhancing your brand.” Wise words from CallMiner. Don’t worry, this is for you anyway.

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Guest Post: What Will Customer Experience Post COVID-19 Look Like in Grocery Retail?

ShepHyken

By this time, one of the retailers’ biggest problems is, ironically, empty shelves and high demand for sanitizing items. Consumers are panicked and they need reassurance of safety measures being taken by retailers. Online grocery shopping sees a mindblowing evolution, one that retailers could have never foreseen.

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Optimove’s 2023 Survey Key Highlight: Brands Still Subject Consumers to Marketing Fatigue

Optimove

It can cause customer alienation, diminished loyalty, and reduced trust and lead to negative brand perception, wasted resources, and lower return on investment. For brands, message relevancy and personalization are key to mitigating marketing fatigue. Consumers want brands to send fewer irrelevant messages and improve personalization.

2023 64
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3 Omnichannel Trends to Look Out For in 2021

Oracle

The pandemic has “changed online shopping forever,” according to a United Nations study on its retail impact. As companies continue to adapt to the changing commerce landscape consumers can expect important omnichannel advances in 2021. This posed serious implications for brands, both positive and negative.

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Omnichannel versus Opti-channel: The evolution of customer contact channels

Interactions

This day in age, with consumers more connected than ever, there is a big opportunity to leverage communication between brands and customers to drive business. Specifically, brands should place a big focus on channels, which can include voice, text, chat, smart speakers, and more. What is omni-channel? First thing first.

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5 Retail Innovation Trends That Reshaped 2019

Oracle

Today, the customer experience isn’t bound to any one physical or digital space, as 73% of consumers use multiple channels to shop , according to a Harvard Business Review study of 46,000 shoppers. Fast-food restaurants may get even faster thanks to retail innovation in customer service tech.

Retail 74