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What is relationship marketing: examples and strategies

BirdEye

Relationship marketing is the strategy of cultivating meaningful relationships with customers to ensure long-term satisfaction and brand loyalty. This strategy uses online and offline communication channels for your business to build stronger relationships with your customer base.

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Walked Right into That One: How Location Technologies Revolutionize Customer Engagement

Optimove

Beacon Technology Using beacon technology – small, battery-powered devices (beacons) that communicate with nearby mobile devices through Bluetooth low energy (BLE) signals – is a relatively quick and low-investment way for brands to connect with customers in their brick-and-mortar locations. Jump in, and start planning!

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9 Strategies to Improve Customer Retention Rate in 2023

SurveySensum

This shows the high cost of customer acquisition and how, at times, businesses fail to recoup their initial investment. In contrast, Company B chose to focus on retaining its existing customer base by introducing loyalty programs. Pro Tip: Ensure your customers feel valued and appreciated throughout their journey.

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13 Proven auto repair marketing strategies to boost sales

BirdEye

PPC ads target customers based on their demographics, so you never waste money on users that aren't near you. Run a loyalty program to drive repeat business Implement a loyalty program. Most customers will visit your repair shop at least once a year for their annual car maintenance routine.

Sales 52
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Building Lasting Connections: The Power of Customer Loyalty in Retail

SurveySensum

How to Leverage Customer Feedback to Build Customer Loyalty? 7 Best Practices for Building Customer Loyalty in Retail? Competitive Advantage in the Crowded Retail Market: With numerous options available, customers are drawn to brands that provide exceptional experiences and personalized interactions.

Retail 52
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Top 10 Loyalty Program Best Practices for B2B Companies

SmartKarrot

While B2C loyalty programs are quite popular, B2B SaaS companies have to keep certain best practices in mind. B2B companies need to focus on driving revenue and sales while incentivizing existing loyal customers. To create lasting B2B relationships, companies need to go the extra mile to keep customers and ensure retention.

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10 ways to increase customer loyalty in the restaurant industry 

Happy or Not

Implement loyalty programs and reward customers A well-designed customer loyalty program with rewards and incentives is a powerful tool to cultivate repeat business and drive customer engagement. Your success is intertwined with the success of your local community. Go beyond food. Absolutely.

Loyalty 36