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7 Best practices for a Customer Journey Map!

CustomerSuccessBox

Customer success, like any other tricky-to-navigate sector, requires a map. A customer journey map can help with this. It’s a document (or set of documents) that outlines when various teams in your company should communicate with customers. What is a Customer Journey Map?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Sometimes, it is so company-focused the touchpoints are categorized by org chart: marketing; operations; billing, etc.) Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective. Understanding your customer touchpoints could help you stay ahead in meaningful ways. <- Why?

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What a Customer Touchpoint Is (and Why Customer Experience Leaders Should Care)

Experience Investigators by 360Connext

Sometimes, it is so company-focused the touchpoints are categorized by org chart: marketing; operations; billing, etc.) Instead, I challenge you to take an inventory of customer touchpoints from the customer perspective. Understanding your customer touchpoints could help you stay ahead in meaningful ways. <- Why?

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Exploring Customer Journey Mapping – An Interview with Jim Tincher

SurveySparrow

Unfortunately, there are a lot of CX consultants out there who will tell you that you can drive change by gathering your teams and having them imagine that they’re customers, then throwing around a few Post-it Notes and brainstorming ways to improve the experience. Jim: Well, naturally, I think our book, How Hard Is It to Be Your Customer ?

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A Dozen Crazy Customer Touchpoints Translated

Experience Investigators by 360Connext

Until you can truly walk in your customers’ shoes and feel what they feel when they encounter every touchpoint, you’ll never know how these small but powerful interactions translate to the customers, and the worst ones are often invisible from the inside. Do you have a customer journey map?

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The One Thing We Must Do to Create a Customer Focused Culture

ShepHyken

Assuming you have the customer service vision statement – or mantra, as I like to call it – the next step is to prove how everyone in the organization impacts that vision. Start with your basic customer journey map that shows all of the typical interactions – or touchpoints – that the customer has when doing business with you.

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10 Must-Reads for a Better Customer Experience in 2015

Experience Investigators by 360Connext

Prevent customers from making negative associations with your brand by creating positive microinteractions. 5 Most Awful Customer Experience Solutions of All Time. What Does it Take to Be a Customer Focused Organization? As we scale our businesses, our focus on customers can become seriously threatened.

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