Remove Communication Remove Customer Relationship Management Remove Information Remove Social Media
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Understanding the Importance of Social Media Marketing

InMoment XI

In today’s digital landscape, the importance of social media marketing cannot be understated. Social media platforms like Facebook, YouTube, X (formerly called Twitter), TikTok, Instagram, and LinkedIn (among others) are essential for businesses looking to attract customers, gather valuable feedback, and foster customer loyalty.

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5 Capabilities of Business Intelligence for Social Media Monitoring and Analytics

CSM Magazine

With the vast amount of data generated on social media platforms every second, harnessing this information effectively can be challenging. Sentiment Analysis Sentiment analysis is a critical capability of BI for social media monitoring and analytics.

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A Comprehensive Guide to Social Customer Relationship Management: What Is it and How it Develops Relationships

Kustomer

In the span of two decades, social media has gone from being an afterthought to being an integral component of pretty much all modern marketing and support strategies, as well as sales funnels. Read on to discover what social customer relationship management is and how to apply it in your business.

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Building Customer Loyalty Through Social Media

LoyaltyPlus

by Frik van der Westhuizen At the end of January this year, there were 28 million social media users in South Africa. Over the past 12 months, social media has become an integral part of people’s lives and has had a significant impact on how consumers perceive and interact with brands.

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How to Delete a Facebook Page and Protect Your Brand Reputation

InMoment XI

Facebook is one of the most widely used social media marketing tools today. Given the importance of social media marketing , this can hurt your business reputation and drive potential customers away. Here are some considerations to help you make an informed decision: Brand reputation.

Brands 260
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The Secret is BEING Social, Not DOING Social Media

Russel Lolacher

One of the biggest mistakes I’ve seen organizations do on social media, is treating it like it’s not SOCIAL media. They find it far more important to DO a platform than BE the experience their customers expect. Defining Social Media. So content marketing is a big part of your social media strategy.

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8 Critical Tips for Providing Excellent Social Media Customer Service

CSM Magazine

In today’s world, savvy consumers can create an informed opinion about any commodity, business, or concept online before engaging with it. Digital platforms and social media intelligence services are now readily available to quickly identify online chatter and resolve issues – sometimes even faster than a phone call or a service order.