Remove Competitive Advantage Remove Customer Insights Remove Feedback Remove Innovation
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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Mastering unstructured data analytics is going to be key for any business wanting to improve the customer experience , and succeed in today’s business environment. While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data.

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The Authenticity challenge: 25 marketing, CX and innovation takeaways from the 2016 Customer Intelligence Summit

Alida

Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. The two-day annual conference featured keynotes and presentations by some of the world’s leading customer-centric brands. broadcast still rocks!

2016 267
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Reshaping retail: 3 innovation strategies for the e-commerce era

Alida

As these examples show, investing in technologies that bridge offline and online experiences can provide a significant competitive advantage. Understand customer habits. Home audio brand Sonos, for instance, recently opened a “listening boutique” store, where customers can experience the company’s innovative products in person.

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The Value of Open Ended Feedback

Alida

If someone asks if you like vanilla, chocolate or strawberry ice cream best – and your answer is that you don’t like any of those because you’re lactose-intolerant – you can immediately see how limiting survey questions without opportunities for open-ended feedback are. Consider another circumstance.

Feedback 147
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The Power of Customer Feedback in Improving Website Performance

SurveySensum

Customer feedback is not merely a tool for gauging customer satisfaction. This user-centric approach translates into actionable insights, helping deliver better web experiences that drive business growth and increase brand loyalty. Instead, it’s an invaluable resource for optimizing your website’s performance.

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A Single Customer Experience Prediction for 2019

Alida

Companies will reorganize around the customer. We see cross-functional teams coming together to form an “enterprise perspective” on gathering customer insight, knowledge and feedback. All found success by focusing primarily on customer-centricity. Insights will get married into systems of record.

2019 212
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Guest Post: Customer Experience: Expectation vs. Reality

ShepHyken

Speak to your customers in a conversational and personal tone. Prioritize your existing customers over the acquisition of potential customers. . Use customer surveys to improve customer insight and offerings. . Reality: Customers are generally treated like numbers. .