Forrester's Customer Insights

APRIL 21, 2021

Storytelling is an essential skill that inherently engages audiences and makes content distinctive and memorable. Yet, B2B marketing professionals often struggle to create compelling stories.

Competitive Advantage 63

Competitive Advantage Brands B2B Engagement 63

Peter Lavers

FEBRUARY 18, 2015

Whilst debating there, on the relative importance of metrics verses action, I’ve been reminded of the importance of creating a customer insight team culture which drives action. Refocus your progress updates on action taken: Regular profess update meetings or calls are a feature of most insight teams. I hope those tips help.

Customer Insights 70

Customer Insights Culture Insights Competitive Advantage 70

Qualtrics

JULY 2, 2020

It was therefore very important for Beiersdorf to make sense of this new world by creating a baseline of changing customer behaviors and expectations, and then monitor how they change over time,” said Shameek Raj, Head of Data, Analytics & Insight - Brand & Media at Beiersdorf Australia. Priming business for the “new normal”.

Competitive Advantage 26

Competitive Advantage Brands Insights Consumers 26

Alida

NOVEMBER 28, 2017

Innovative companies are getting huge results from their insight communities in less than one year. According to Laura-Lynn Freck, senior manager for shopper and category insights at Red Bull, getting customers and stakeholders excited is table stakes, but that’s not all. So, what’s their secret? Keep it light and fun.

Insights 100

Insights Competitive Advantage Innovation 2017 100

Lumoa

NOVEMBER 7, 2022

7 Customer Experience Trends to Know in 2023 Here are seven trends that will keep your customer experience strategy on top. #1 1 Customer insights are a company-wide resource Even just a few years ago, customer insights or feedback were collected and owned solely by the CX or marketing team.

2023 83

2023 Customer Experience Competitive Advantage 2021 83

C Space

NOVEMBER 4, 2019

The Right Insight. What makes a successful customer insights leader? So the role of customer insights as the headlights of a business has never been more important. Understanding human behavior – and building customer-company relationships that create value for both – drives growth. Robert Howie.

Insights 45

Insights Net Promoter Score Competitive Advantage Culture 45

Alida

JANUARY 7, 2019

For customer experience professionals – those activating the insights customers offer – the winners will be those who earn the right to work inside the system of record’s firewall, engaging the right customers to share data and opinions that can build upon what’s already known by the enterprise. It’s a great opportunity.

2019 212

2019 Customer Experience Customer Centricity Competitive Advantage 212

Forrester's Customer Insights

NOVEMBER 21, 2023

In our 2023 Data Literacy and Culture Survey, we uncovered key insights about the state of data culture in organizations. Shockingly, nearly half of employees lack the ability to search for existing insights and struggle to find reports, datasets, and insights.

Culture 60

Culture Competitive Advantage 2023 Insights 60

Bob Hayes

NOVEMBER 5, 2017

A study of 80+ companies showed that analytical leading companies (those who use analytics to gain a competitive advantage), more so than analytical lagging companies, leverage their data differently. To see the results regarding all 25 customer analytics practices, you can download the entire report for free here.

Competitive Advantage 101

Competitive Advantage Customer Experience White Paper Download 101

Bob Hayes

SEPTEMBER 18, 2017

A new customer analytics survey of 80+ companies provides a look into the state of analytics in customer programs. Only 32% of respondents are satisfied with their company's use of analytics to create a competitive advantage. We studied 88 companies that have a formal customer program (e.g.,

Loyalty 113

Loyalty Competitive Advantage White Paper Social Media 113

Bob Hayes

NOVEMBER 5, 2017

A study of 80+ companies showed that analytical leading companies (those who use analytics to gain a competitive advantage), more so than analytical lagging companies, leverage their data differently. To see the results regarding all 25 customer analytics practices, you can download the entire report for free here.

Competitive Advantage 94

Competitive Advantage Customer Experience White Paper Download 94

CSM Magazine

NOVEMBER 1, 2023

With 25+ expert speakers across 15 interactive sessions, next year’s event promises actionable insights you can implement immediately to take your CX to the next level. Sessions will cover critical issues like optimising CX with automation and AI, leveraging data and analytics for customer insights, and driving innovation through CRM.

2024 52

2024 Customer Experience Competitive Advantage Events 52

SurveySparrow

JULY 26, 2023

Now, let’s get one thing together, it goes far beyond just listening to the customer- it’s about understanding their deepest desires, frustrations, and expectations. Have you ever heard of Voice of Customer surveys ? This step involves cross-functional collaboration to align business functions with customer expectations. #4:

Voice of Customer 52

Voice of Customer Social Media Competitive Advantage Customer Centricity 52

GetFeedback

MARCH 20, 2019

It refers to the customers’ needs, wants, and expectations as it pertains to a company’s products or services. A customer voice program focuses on capturing the expectations, likes, and dislikes of your customers. In essence, a customer voice program gives your customers a voice within your organization.

Customer Voice 210

Customer Voice Net Promoter Score Customer Centricity Competitive Advantage 210

Alida

OCTOBER 15, 2017

There’s never been a more crucial time for brands to keep a finger on the pulse of changing customer needs – or risk falling behind the pack. . At CX and the City over one hundred customers, insights, marketing and CX professionals across 5 countries joined us in Singapore to explore the future of customer relationships in Asia Pacific.

Competitive Advantage 100

Competitive Advantage 2025 2017 Customer Journey 100

Alida

SEPTEMBER 6, 2018

These stats all suggest that there’s massive opportunity in the retail industry right now, but it’s still a competitive landscape with disruptors lurking at every turn. To win in the long term, companies need to really understand their customers—insight is key, according to experts at Deloitte. Get closer to your employees.

Retail 243

Retail E Commerce 2017 E-support 243

Thematic

FEBRUARY 19, 2024

Customer Effort Score (CES): Gauges how easy it was to solve an issue, tied to loyalty as friction drives abandonment. Immediate Satisfaction: Customer Satisfaction (CSAT): Measures contentment, often tied to specific support interactions, transactions, etc. Customer Lifetime Value (CLV): Combines revenue per customer with retention.

Customer Experience 62

Customer Experience Net Promoter Score NPS Loyalty 62

Thematic

FEBRUARY 19, 2024

Customer Effort Score (CES): Gauges how easy it was to solve an issue, tied to loyalty as friction drives abandonment. Immediate Satisfaction: Customer Satisfaction (CSAT): Measures contentment, often tied to specific support interactions, transactions, etc. Customer Lifetime Value (CLV): Combines revenue per customer with retention.

Customer Experience 62

Customer Experience Net Promoter Score NPS Loyalty 62

SurveySparrow

JUNE 28, 2023

By tapping into individual preferences and needs, personalization enhances customer satisfaction and boosts loyalty, influencing repeat business. It provides brands with a competitive edge, differentiating them in a saturated marketplace. Thus, it fosters customer engagement, driving an uptick in conversion rates.

Customer Experience 52

Customer Experience Healthcare Competitive Advantage E Commerce 52

CSM Magazine

JULY 28, 2023

The commercial landscape of today is fast-paced and ever-evolving, and businesses are continuously searching for new ways to gain a competitive advantage over their rivals.

Customer Experience 52

Customer Experience Competitive Advantage Customers Measurement 52

Alida

APRIL 4, 2017

As these examples show, investing in technologies that bridge offline and online experiences can provide a significant competitive advantage. Understand customer habits. Insight into customer habits can help companies drive sales by providing insight on which products to offer next.

E Commerce 191

E Commerce Retail Innovation Omnichannel 191

Lumoa

NOVEMBER 21, 2023

When automated to collect the same sets of data to study growth and behavioral changes over a certain period, the data can lead to helpful insights. Detailed insights: in the age of fierce competition, knowing whether the customer is happy or not is not enough. Contrarily, panic sets in when the number goes down.

Feedback 83

Feedback Social Media Net Promoter Score Insights 83

Alida

DECEMBER 20, 2017

Insight-driven businesses take off. According to Forrester, insight-driven businesses are on track to steal $1.2 These organizations prioritize customer insight, leveraging data and analytics in every step of their decision-making. Customer-centricity creates competitive advantage for leading brands.

2017 154

2017 Retail Insights Innovation 154

Bob Hayes

OCTOBER 23, 2017

We surveyed 80+ customer-centric professionals in companies with formal customer-centric programs (e.g., We found that analytical leading companies, more so than analytical lagging companies, infuse analytics practices throughout their entire customer program, from setting strategy to delivering insights.

White Paper 68

White Paper Competitive Advantage Government Customer Centricity 68

Thematic

MARCH 27, 2024

✨ Important Note: While poor experiences are a major driver of churn, other factors can also play a role, such as changes in customer needs, pricing shifts, or aggressive competitor tactics. Voice of the Customer (VoC) data is your most powerful tool for uncovering the reasons behind customer churn.

Feedback 62

Feedback Net Promoter Score Customer Centricity Customers 62

Hero Digital

AUGUST 21, 2018

Insights are the gold buried in your data. And if I had a dollar for every time I heard a marketer say they’d like more insights from their data, I’d be rich. Part of the problem is that most of the big analytics solution providers promote a misperception that generating these all-important insights with their tools is easy.

Insights 40

Insights Marketing 2006 Competitive Advantage 40

BirdEye

DECEMBER 5, 2023

Engaging with customers online Talking to customers online is more than just replying to comments. It’s about being part of the conversation, understanding customers’ needs, and offering help. Sharing tips and industry insights or joining discussions shows you care.

Brands 110

Brands Management Social Media Feedback 110

SurveySensum

AUGUST 1, 2023

You have to get inside your customers’ heads, figuring out what they love, what they need, and what bugs them. And this is where gathering customer feedback becomes a crucial aspect of the journey. By actively seeking and analyzing customer feedback, you can gain invaluable insights into what makes your customers tick.

Retail 52

Retail Loyalty Connections Loyalty Programs 52

Bold360

APRIL 20, 2021

What did Bold360 customers learn? Miri Duenias, Customer Relationship Manager at Bold360, offers insights from the frontlines. Self-service tools give businesses data-driven insights from every customer interaction, creating a self-perpetuating feedback loop to optimize CX. That data is gold.

Customer Engagement 52

Customer Engagement Engagement Competitive Advantage Banking 52

ClearAction

NOVEMBER 11, 2022

Most importantly, the massive improvements from your root-cause-based action plans demonstrate gratitude to customers in ways that mean the most to them. In other words, it generates gratitude that customers will continually reward. This nurtures gratitude for customer insights that set every growth effort on a success trajectory.

Customer Experience 71

Customer Experience Workshop Competitive Advantage Leadership 71

SurveySparrow

JUNE 23, 2023

Essentially, it’s the process of listening to your customers’ needs and wants, then using that information to improve your products or services. The Importance of VoC for Businesses Businesses need Voice of Customer because it gives them insight into what customers really want.

Voice of Customer 52

Voice of Customer Feedback Net Promoter Score Social Media 52

CX University

AUGUST 1, 2023

Nancy Mpiere, Head Customer Experience, UBA Congo I just concluded my ISO 9001 Lead Implementer Certificate (in French) when I started CXU courses. The course with CXU (in English) has allowed me to have a 360° insight regarding the Customer Experience discipline (internationally). I highly recommend it.

Banking 52

Banking Competitive Advantage Culture Customer Centricity 52

Alida

JULY 26, 2016

At the 2016 Asia Pacific Customer Intelligence Summit , over 200 professionals from marketing, market research, innovation and customer experience gathered for a day of learning and networking and to celebrate the achievements of the most customer-centric companies in the region. SharedValue #VCSummit. vcsummit #newmr.

2016 162

2016 Customer Experience E Commerce Insurance 162

SurveySparrow

DECEMBER 27, 2023

This is where the Voice of the Customer (VoC) framework comes in. By collecting and analyzing customer feedback, Voice of the Customer framework help organizations gain valuable insights and make decisions based on data. Data Analysis: Here, the focus is on dissecting the gathered feedback to extract valuable insights.

Voice of Customer 52

Voice of Customer B2B Net Promoter Score NPS 52

SurveySparrow

DECEMBER 26, 2023

This is where the Voice of the Customer (VoC) framework comes in. By collecting and analyzing customer feedback, Voice of the Customer framework help organizations gain valuable insights and make decisions based on data. Data Analysis: Here, the focus is on dissecting the gathered feedback to extract valuable insights.

B2B 52

B2B Net Promoter Score NPS Feedback 52

BirdEye

AUGUST 22, 2023

Better understand your customers: One of the perks of product surveys is the access they give you to genuine insight into your customers. Not only will you know who your customers think or feel about your products, but you will also know what they prefer to buy. This highlights your product’s competitive advantage.

2023 52

2023 Net Promoter Score User Experience Customer Satisfaction 52

Experience Investigators by 360Connext

NOVEMBER 8, 2022

They create a top level for Customer Experience (usually a VP of…customer experience or customer insights) and wish that leader well. It’s worth noting that happier customers typically mean happier employees, who are less likely to leave and more likely to refer others to work for the brand.

Customer Experience 110

Customer Experience Competitive Advantage Customer Centricity 2020 110