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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

Emails, social media posts, customer reviews, call center transcripts, and open-ended survey responses—all hold crucial information about customer sentiment and preferences. To learn more about how unstructured data analytics is key to understanding the Voice of the Customer, read this white paper !

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10 Types of social media content to grow your business

BirdEye

Social media has completely changed the way businesses can grow. If you’re looking to improve engagement and increase your brand awareness, you’ll need to know which types of social media content appeal most to your followers. Social media content categories. Written posts 3. Video stories 5.

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Execs Still Don’t Get Customer Experience

Experience Investigators by 360Connext

When Oracle released their White Paper Why Customer ‘Satisfaction’ is No Longer Good Enough , the stats caused quite a stir, and rightfully so. 81% of consumers are prepared to pay more for a better customer experience! 81% of consumers are prepared to pay more for a better customer experience! We have been there.

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How to Turn Social Media Customer Service into a Marketing Strategy

ShepHyken

Earlier this month I attended Social Media Marketing World , the largest conference on social media marketing in the world. Over the last few years, customer service has shifted from traditional phone support toward social media channels like Twitter, Facebook, Instagram, and others. Social Proof.

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4 Things to Consider When Mapping Your Digital Customer Journey

Comm100

Here are four elements to consider, plus some customer service best-practices to make the most of them: Social media vs. SEO reach. Online customers in the pre-purchase stage typically find companies in one of two ways: on social media or through a search engine. B2B tends to expect responses within 1-24 hours.

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Improve Millennials’ Experience with a Targeted Loyalty Program

Customers That Stick

Building a base of loyal customers can be one of the most effective ways to increase your profitability and optimize your customer acquisition costs, but what does it take to win the favor of Millennials (consumers who are currently between 18 to 34 years old)? Focus on connecting personally, virtually. Know what they really value.

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B2B vs. B2C Marketing: What Are the Main Differences?

Oracle

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. B2B marketing is about building lasting relationships; consumer marketing is about making an instant impression. Still unclear?

B2C 85