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Review Management: An Essential Component of Modern Marketing

InMoment XI

Recognizing this, top brands and businesses are integrating review management into their marketing strategies. Not only does review management help safeguard and enhance a company’s brand reputation; but it can also improve search engine visibility and cultivate brand trust among existing and potential customers.

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The Power of Perception: Leveraging Reputation Management for Brand Success 

InMoment XI

In the interconnected world of today, reputation management has evolved from a luxury to an absolute necessity. This article delves deep into the critical role that reputation management plays in determining a brand’s success. A positive customer experience can significantly bolster your brand’s reputation.

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The Google Local Guide Program: How It Impacts Your Reputation Management Strategy

InMoment XI

The Google Local Guide program features a global community of users that companies can engage with to support their marketing activities, build brand reputation, manage online reviews and ratings, and improve online search visibility and exposure. Connection line over the map, Navigation concept. What is the Google Local Guide Program?

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The Tinderization of Mobile Customer Expectations

Experience Investigators by 360Connext

I played with the app for just a few minutes and managed to find some nice things. Tinder is spot on with their mobile customer expectations, but I think their total customer experience might need some work. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience.

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The Health of the Contact Center: Are You Ready for 2019?

A survey of 1,000 contact center professionals reveals what it takes to improve agent well-being in a customer-centric era. This report is a must-read for contact center leaders preparing to engage agents and improve customer experience in 2019.

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How to Meet & Exceed Customer Expectations

ProProfs Chat

That’s why customers have higher expectations from you. Looking at growing customer expectations, 70% of businesses are working towards improving the customer experience as they expect more personalization.”. Customers also expect flexibility and consistency when communicating with a brand.

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Strategies for Humanizing AI: A Key to Better Customer Connections

SurveySensum

While AI offers unparalleled efficiency and scalability in handling customer inquiries and providing support, there’s a critical aspect that often gets overlooked— the human connection. Just as individuals have unique personalities and communication styles, AI can be imbued with characteristics that resonate with customers.