Connections E-support Entertainment Innovation 
Alida
SEPTEMBER 22, 2016
Earlier this week, more than 400 professionals in marketing, customer experience, innovation and research gathered in Chicago for the 2016 Customer Intelligence Summit. Customers, especially Millennials , expect transparency and honesty—and they support companies they perceive to be truthful and real.
Alida
OCTOBER 27, 2017
Video killed the radio star, but e-commerce hasn’t killed bricks and mortar retail. This slight uptick is despite the growth and convenience of e-commerce. Customers enjoy coming to the store to engage with baristas but also want convenience that mobile supports, he said, and the human connection is the most important ingredient.
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Strativity
MAY 25, 2023
A strong brand reputation can be an effective gateway for supporting value proposition elements—and many are highly competitive to third-party applications. This process involves identifying the brand’s signature moments and equities, then connecting them to customer behavior. Starbucks’ Connect program does this exceptionally well.
Experience Investigators by 360Connext
JANUARY 30, 2015
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Alida
DECEMBER 22, 2016
“It’s going to be about creating that direct connection and trust with the individual on a much more personal level.” It’s going to be about creating that direct connection and trust with the individual on a much more personal level,” she told CMO.com. The enterprise guide to customer intelligence [e-book].
Experience Investigators by 360Connext
OCTOBER 31, 2014
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Lithium
MARCH 1, 2022
The trouble here is that TikTok marketing isn’t like marketing on other social media channels; businesses have to buy into existing trends and make their content not only relevant but casual and entertaining. Dive into top learnings on creating a community for product innovation, increasing productivity, and empowering customer advocates.
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