InMoment XI

MARCH 25, 2024

From a cost and ROI perspective, the impact and benefits of predictive analytics in customer experience management cannot be ignored. By leveraging data-driven insights from predictive analytics, your company can foster meaningful connections with customers and achieve differentiation in today’s competitive marketplace.

Customer Experience 260

Customer Experience Social Media E Commerce Retail 260

Gainsight

APRIL 9, 2024

Many of the aspects of our customer community are tailored to help our customers get the support they need and also gain inspiration and knowledge from a broad network of Customer Success, Sales, Marketing, and Product professionals. Marketing gains more brand awareness which fills their pipeline with new ideas and resources.

Connections 52

Connections Chief Customer Officer E-support Events 52

InMoment XI

JULY 7, 2022

The better your brand equity, theoretically the better your company will perform in sales and public perception. These are some of the quantitative methods that reflect your brand equity: Profit margins Price sensitivity Profitability Growth rate Market share percentage Purchasing frequency. Increased ROI. Build Relationships.

Brands 492

Brands ROI Social Media Return on Investment 492

InMoment XI

FEBRUARY 12, 2024

By amalgamating data from sources like sales, marketing, and customer support, integrated CX provides a holistic perspective, enabling organizations to understand customer behavior and preferences more thoroughly. This could include data from sales, marketing, customer support, and other departments.

NPS 260

NPS Net Promoter Score Effort Score ROI 260

BirdEye

MAY 3, 2023

The choice of the right marketing channel can make or break a campaign. Choosing the most effective marketing channel can make sure that your efforts bring results. Table of contents Understanding marketing channels (what is it?) These marketing communication channels are pivotal in reaching your target audience.

Marketing 98

Marketing Social Media B2C Multi-Channel 98

Oracle

OCTOBER 12, 2020

When reviewing the submissions for the prestigious Upshot Award for Best Demonstrated ROI in Marketing , one thing is utterly clear — each finalist had to think outside the box and use a data-driven mindset to achieve success. In addition, they stored data in silos and had no way to segment contacts into marketable audiences.

ROI 52

ROI Marketing 2020 Sales 52

BirdEye

MARCH 29, 2024

This significant finding underscores the imperative need for real estate professionals to harness the power of social media to stay competitive and relevant in today’s market. These platforms can transform how you connect with clients and improve your real estate reputation management.

Social Media 57

Social Media Sales Advertising Connections 57

Experience Investigators by 360Connext

SEPTEMBER 5, 2023

HOW exactly does a standard organization, built on the gospel of sales and customer acquisition, become customer-centric? Marketing and sales are the primary focus. Many dashboards and reports don’t mention or track anything connected to customers. So I asked, “What does that mean?” Here’s your training guide.

Customer Centricity 271

Customer Centricity Customer Journey Mapping Connections Feedback 271

Optimove

JUNE 15, 2023

Are you a plan-it-all-out, ship-at-regular-intervals kinda SMS marketer? Or a hell-bent on ensuring your customers are continually engaged – aka ‘scheduled’ SMS marketer? If your KPIs are all about engagement, retention, and maximizing ROI (and let’s face it, whose aren’t? Think about it: You’re an online retailer.

Marketing 98

Marketing Return on Investment E-support Events 98

Think Customers

AUGUST 30, 2021

The sales world is forever altered, thanks to pandemic-fueled digital transformation across entire enterprises. In the B2B space, where relationships reign supreme, sales organizations found effective and efficient ways to conduct business with a digital-first approach that’s efficient, effective, and won’t go away any time soon.

B2B 59

B2B Sales 2021 ROI 59

InMoment XI

FEBRUARY 2, 2024

In the rapidly changing consumer market, the highest customer-rated Integrated CX company, InMoment, took a bold and proactive approach. On Thursday, January 25th, we hosted the “Changing The Game” event in Austin, TX—a crucible for innovative ideas and game-changing strategies to address the consumer market in 2024 and beyond.

Hospitality 260

Hospitality Call Center Retail NPS 260

Think Customers

DECEMBER 18, 2019

But when it comes to quantifying and communicating the ROI of a great customer experience to other stakeholders, CX leaders are scrambling to provide answers, finds a new report from West Monroe Partners called Quantifying the ROI of Customer Experience. Linking CX to ROI. The CX conundrum. Collaborate to fill data gaps.

ROI 52

ROI Financial Leadership Metrics 52

BirdEye

MAY 8, 2023

Sales prospecting is vital for any business that wants to continuously grow its pipeline. Before social media and marketing automation, companies would fish for new customers by making cold calls and even knocking on doors. Table of contents What is sales prospecting? Why is prospecting important? Why is prospecting important?

Sales 52

Sales Social Media Multi-Channel Events 52

Experience Investigators by 360Connext

JANUARY 28, 2020

Several reports on the biggest CX Challenges (as ranked by CX professionals) include proving ROI and developing and maintaining executive-level CX understanding and commitment among their top three concerns. Only 30% of Sales leaders strongly agreed they can even measure customer experience improvements , in a study by Oracle in 2019.

2020 250

2020 Net Promoter Score ROI Metrics 250

West Monroe

OCTOBER 19, 2023

When the markets rebound and attention shifts from cost to growth, manufacturers that have paused or cut critical projects will be behind. Having a macro, multi-year picture that shows how discrete projects connect, and which ones are vital to building the foundation that enables long-term value creation. Data is key.

ROI 52

ROI Technology Return on Investment 2030 52

DemandJump

NOVEMBER 4, 2020

Marketing strategies are all about customer engagement, plain and simple. You’ve mastered your brand and spent months researching consumer needs and pain points, All that’s left now is to connect the dots and show people why and how you’re going to change their lives. How Does Marketing Mix Modeling work?

Marketing 96

Marketing Return on Investment Advertising Sales 96

BirdEye

NOVEMBER 16, 2023

In the competitive lawn care and landscaping industry, effective marketing is not a choice but an absolute necessity. The right lawn care marketing strategy can help your business create lasting impressions, generate leads, nurture relationships, and build a brand in the market. How to develop a lawn care marketing strategy?

Marketing 62

Marketing Social Media Advertising User Experience 62

Lithium

SEPTEMBER 7, 2022

Digital customer care can meet and exceed your original ROI projects in several ways. To get to the bottom of the best ways to use and prove the ROI of Khoros Care, we sat down with Khoros product marketing expert and software engineer Josh Snider to get an expert opinion on the best and worst ways to use Khoros Care.

ROI 52

ROI Social Media Customer Care Brands 52

Totango

FEBRUARY 14, 2020

It’s vital, as it is the CS team that works with customers after that critical first sale and keeps them coming back for more. The Intersection of Customer Success and Marketing. Marketing’s emphasis is on customers-to-be; customer success teams typically only come into play after an initial sale is made.

Customer Success 98

Customer Success Marketing Events Customers 98

Integrity Solutions

MAY 24, 2023

What Is Sales Training? Sales Training – at its heart – should be about learning to uncover and identify customer needs, thus creating value and providing service. Successful sales people know is about doing something for the customer – not to the customer.

Sales 52

Sales Culture Management Leadership 52

Experience Investigators by 360Connext

MARCH 8, 2018

Jeannie Walters , speaker, writer and CEO of 360Connext, recently visited us at Hallmark and we had the opportunity to discuss the intricate weaving of the disciplines between marketing and customer experience. So how do you make your marketing more effective? Marketing plays a role in customer experience (and vice versa.).

Marketing 125

Marketing Net Promoter Score Customer Journey Mapping Chief Customer Officer 125

Eptica

MARCH 28, 2018

Date: Wednesday, March 28, 2018 Why it is time to calculate the ROI of VoC programs. This can be linked to business metrics to give a true ROI figure. 3 Increased sales The online customer journey is solely driven by the consumer – they control its direction and speed. Published on: March 28, 2018.

ROI 65

ROI Net Promoter Score E Commerce Return on Investment 65

TechSee

SEPTEMBER 15, 2022

The partnership stems from an initiative with an electronics multinational to deploy virtual sales agents on retail locations, instantly connecting customers to representatives via AI-based visual engagement. Working across industries, NeuraFlash enables intelligent business automation that drives real-time ROI. BOSTON , Sept.

Engagement 109

Engagement Contact Center Retail 2022 109

BirdEye

MARCH 9, 2021

Marketers at multi-location businesses have arrived at a true inflection point in which the world of customer acquisition and retention as we once knew it has rapidly shifted. By putting more emphasis on a customer-centric approach, strategic business growth has moved into the area of Experience Marketing. What is Experience Marketing?

Marketing 72

Marketing Multi-Channel Net Promoter Score Customer Centricity 72

Magellan Solutions

JUNE 15, 2021

How Direct Marketing Inbound Teleservices Encourage Value-adding Relationship With Your Customers. Direct marketing inbound teleservices is a surefire way to pique the interests of your customers. For the BPO industry, direct marketing inbound teleservices is a hybrid of two effective sales strategies. Direct Marketing.

Marketing 40

Marketing Loyalty Programs Sales ROI 40

Oracle

MARCH 22, 2021

As a former B2B SaaS content and SEO lead who’s an avid consumer of “can’t miss deals” on cashback sites, I’ve tasted both B2B and B2C marketing flavors. I can sum them up like this: B2B marketing is the multi-course, fine-dining meal where the chef comes out and describes each dish in detail.

B2C 85

B2C B2B Marketing White Paper 85

ShepHyken

MAY 3, 2021

Their CEO and Founder Chuck Surack places the experience over the sale. Total Retail) Successful e-commerce customer experience will be personally connected, inspiring and entertaining, video-based, and feel much more “human.”. A video can create an emotional connection. Learn more from Mr. Surack in this short interview.

Article 110

Article E Commerce 2021 Customer Service 110

BirdEye

NOVEMBER 20, 2023

We’re living in an era of customer engagement, where every delighted client can become your best marketer. For businesses today, referral marketing is revolutionizing growth. In fact, 64% of marketing executives believe that word-of-mouth referrals are the most effective form of marketing. Let’s dive in.

E Commerce 62

E Commerce Marketing Multi-Channel E-support 62

Optimove

AUGUST 30, 2022

It might seem like a long way off, but Black Friday 2022 is nearly upon us – if you’re a mobile marketer. Driven by changing consumer habits – the recent pandemic being the biggest driver – today, over 70% of mCommerce sales are made on a mobile device. Stats don’t lie, this time is no different.

Sales 52

Sales Download 2022 Events 52

NetBase

JULY 3, 2020

Will 4th of July marketing fizzle out this year? And here are some stats to consider as you weigh your options: Fireworks sales are up as much as 200% this year. This means, once again, that brands will have to pivot their holiday marketing strategies to meet the ever-evolving needs of their consumers! Surveying the Social Mood.

Brands 95

Brands Marketing Travel 2019 95

Experience Investigators by 360Connext

FEBRUARY 9, 2021

Customer-focused employees across marketing, sales, HR, and other departments want to know if new CX initiatives are worth pushing for. The Three Areas of ROI. This often gets translated into the following business text: SALES! MORE SALES! This means more revenue without more sales or more customers.

Customer Experience 261

Customer Experience Net Promoter Score Culture ROI 261

Tricia Morris

MAY 26, 2015

If your brand focuses on consistent and authentic customer service and engagement both before and after the sale, a one-time customer can become a lifetime customer who also creates additional customers. If your brand’s sales and customer service departments aren’t working closely together, they should be.

Sales 86

Sales Customer Service Poor Customer Service Social Media 86

NetBase

MARCH 20, 2019

This is likely because they aren’t seeing the ROI they want – but it’s not social media’s fault! She accurately notes that digital marketers can easily become overloaded with metrics and lose focus on what they’re trying to accomplish. Was there an active campaign that boosted sales? Look for Deeper Connections.

Social Media 40

Social Media ROI Measurement Consumers 40

Gravy Analytics

AUGUST 12, 2019

You get impressions, but few to no clicks, foot traffic, or attributable sales. Advertising audiences contain everything businesses need to accurately target their market. To effectively improve ROI with location-based audiences, do your due diligence. You create an ad and deliver it to your target audience. But nothing happens.

Advertising 60

Advertising ROI Events Consumers 60

Magellan Solutions

APRIL 27, 2021

What Else Are You Losing in Pay Per Sale Telemarketing Except Money? A lot of startups and SMEs fall into the temptation of the financially low risk pay per sale telemarketing. Like when they choose to increase their marketing efforts and drive more visibility towards their services or product, telemarketing becomes a valuable tool.

Sales 52

Sales Marketing Insights Brands 52

SurveySparrow

JULY 4, 2023

Ever wondered what the future of AI in marketing automation holds? Imagine a world where marketing campaigns anticipate your every need, personalized messages reach you at just the right moment, and customer experiences are tailored to perfection. Is it the stuff of dreams or a glimpse into the future of marketing automation?

Marketing 52

Marketing Social Media Return on Investment Insights 52

Oracle

SEPTEMBER 19, 2018

Here are 5 of the upcoming, must-see sales-focused sessions. You can also view the full sales session catalog here. General Session: The Latest CX Innovations for Sales. What does the future hold for sales professionals? Your Roadmap of the Future for Sales and Service. Ready to register for Oracle OpenWorld today?

2018 49

2018 Sales Roadmap Loyalty 49