Stop Looking at Channels for the Best Omnichannel Experience
Experience Investigators by 360Connext
JUNE 4, 2015
The customer craves a truly seamless omnichannel experience. Jumping back and forth between an Android mobile phone and a Mac laptop and the PC in the office should offer the same experience. But if mapping is handled as an exercise in channels , the experiences will continue to be disjointed, inconsistent and frustrating!
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