“Early Summer Shopping? Sure, But We’ll Spend Less,” Consumers Say
Optimove
MARCH 30, 2023
To find out, we did what we always do in these situations: fielded a consumer survey. You know, like we did on consumer trust , marketing fatigue , holiday shopping , and more. Let’s start with the bottom line: Most consumers, at 78%, plan to spend the same or less for summer items compared to 2022, and only 22% plan to spend more.
Let's personalize your content