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Guest Blog: How Does AI Marketing Help Drive Customer Engagement?

ShepHyken

This week we feature an article by Lindsay Tjepkema who writes about how artificial intelligence marketing (AIM) is becoming more important to our success in engaging with customers. Additional research shows that AI marketing will, in fact, be a dominant marketing trend this very year. Better Ad Optimization.

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COVID-19 Response Triggers Fluctuating Passion for Beauty & Fashion Brands

NetBase

With salons and boutiques alike forced to shut their storefronts amidst COVID-19, and so many people working remotely and rarely leaving their homes, beauty and fashion are falling from consumers’ priority lists. So, what are beauty and fashion brands doing to stay top of mind with their well-established customer base?

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The Importance of a Robust Customer Engagement Strategy in a Time of Crisis

Ecrion

If you’re a customer engagement specialist, these last few weeks may have found you staring at your screen wondering what you can possibly say to your customer base. Maintaining customer relationships has become more important now than ever. Prepare: Foster Greater Customer Relationships.

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Subscription market growth: Lessons for the B2B SaaS provider

West Monroe

Customers continue to rapidly expand their subscription service consumption while simultaneously underestimating what they spend on it. All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. These questions remain top of mind in the B2B SaaS market.

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Subscription market growth: Lessons for the B2B SaaS provider

West Monroe

Customers continue to rapidly expand their subscription service consumption while simultaneously underestimating what they spend on it. All of this speaks to an ever-expanding and changing market landscape for consumer subscription services. These questions remain top of mind in the B2B SaaS market.

B2B 40
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3 Inspired Ways to Increase Customer Value

Experience Investigators by 360Connext

Recognizing your customers this way can help them feel connected early on. The 99% of your customer base is made up of the 1% of your future. Tech fashion retailer HEX has employees send hand-written thank you notes to customers, and this practice is heralded as one of the keys to their success.

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Getting Started with Location Intelligence: Personas

Gravy Analytics

Anonymous mobile location signals, when properly cleansed, aggregated, and enriched, give marketers access to powerful offline insights. This data can be used to boost the performance of your ad campaigns, for competitive intelligence, and to improve your customer experience. What can marketers do with Persona data?

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