Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Currency Alliance

FEBRUARY 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? We hear loyalty leaders state all the time that they have embraced ‘best practices’. That’s right, loyalty programs should be a profit center. Nobody granted those loans on a whim.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Pointillist

MAY 23, 2018

More and more marketers and customer experience professionals are now looking for the best customer journey analytics platform to understand and engage with individual customers at a personal level, at scale. But, once you begin to look into customer journey analytics at a deeper level things become much less clear.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

SurveySparrow

DECEMBER 24, 2023

What is a Customer Experience Survey? A Customer Experience Survey is a systematic method businesses employ to collect and analyze feedback from their customer base. It is like a friendly chat with your customers (but on paper or online.) Customer Journey Surveys How do they align? The primary goal?

Customer Experience 52

Customer Experience Net Promoter Score Effort Score NPS 52

Currency Alliance

APRIL 10, 2021

If a new CEO replaced you tomorrow, and had no previous connection to the current loyalty program, what changes do you think she would make? As CEO, the time you can dedicate to your loyalty program is probably close to zero. The reason I’m writing this article is that many loyalty teams have, historically, not executed brilliantly.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Currency Alliance

AUGUST 16, 2019

Loyalty programs once enabled relatively personalized marketing. From a standing start of zero customer data some 20 years ago, brands became able to incentivize desired behaviors in highly-predictable customer segments. Value, that is, to a minority of highly-frequent, high-spending customers.

Loyalty 40

Loyalty Insights Brands Loyalty Programs 40

Kustomer

JUNE 1, 2023

By organizing data from all customer interactions such as purchases, queries and issue resolutions, your brand can deliver personalized CS throughout all stages of the customer journey. Now is the time to ensure your customer experience strategy includes data driven personalization.

Customer Service 78

Customer Service Customer Service Strategies Hotels Social Media 78

Totango

JUNE 4, 2021

We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs. By combining technology with best practices, you can maximize interaction with your clients and build brand loyalty. Reward Customer Loyalty.

Customer Engagement 62

Customer Engagement Engagement B2C Customer Journey Mapping 62

CSM Magazine

MAY 19, 2023

They use data gathered from customer interactions to pinpoint areas for optimization, making data-driven decisions that improve various aspects of a customer’s journey – from initial discovery, through purchasing and support, to long-term loyalty and brand advocacy.

Customer Experience 52

Customer Experience Net Promoter Score Customer Journey Mapping Touchpoint 52

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer. Customers appreciate the free money, but it simply doesn’t make them loyal.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

delighted

FEBRUARY 26, 2024

Even if you’re just starting your customer experience (CX) management program, you’ve probably heard of Net Promoter Score (NPS): it’s one of the most popular customer experience metrics to measure customer loyalty and satisfaction. Customer segmentation. What is NPS? The solution?

NPS 95

NPS Net Promoter Score Reference Feedback 95

SurveySparrow

JUNE 28, 2023

In today’s highly competitive business landscape, providing exceptional customer experiences has become crucial for long-term success. Understanding what customer experience optimization entails and implementing effective strategies can significantly impact customer satisfaction, loyalty, and ultimately, business growth.

Customer Experience 52

Customer Experience Net Promoter Score E Commerce Customer Centricity 52

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

PeopleMetrics

FEBRUARY 21, 2023

Picture this: your customer experience (CX) team has gone through your customers’ feedback, identified regular pain points in the customer journey, and found solutions to reduce friction and retain more customers. Chances are that the change in customer needs wasn’t actually sudden but a gradual shift.

Customer Experience 117

Customer Experience Customer Journey Mapping Net Promoter Score Customer Journey 117

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Actually, 58.7%

NPS 148

NPS Net Promoter Score Feedback Social Media 148

Optimove

FEBRUARY 14, 2023

By delivering consistent, personalized messaging and content across multiple channels, brands create a, and by default, elevate engagement, cultivate trust and loyalty, and ultimately boost the bottom line. Delighted customers with no interest in playing the field regarding loyalty. The result?

Omnichannel 52

Omnichannel Marketing Travel Hospitality 52

Currency Alliance

NOVEMBER 29, 2017

As consumers grow more empowered, with more control and choice than they’ve ever had before, their loyalty to a brand and preference for concentrating their purchasing power becomes even more crucial to merchants. A more useful loyalty program for the customer is one that offers them a loyalty currency that they desire.

Loyalty Programs 40

Loyalty Programs Loyalty Retail Consumers 40

Interactions

MARCH 19, 2020

Consumers are scrambling to contact airlines and hotels to cancel or change their bookings. . Amidst this chaos with emotions running high, customers still expect these brands to show empathy and offer fast, efficient, and effective solutions. Consider the following as part of your new, short-term customer journey: .

Customer Service 96

Customer Service Contact Center Travel Airlines 96

AskNicely

JANUARY 10, 2019

This made managing the customer experience difficult at best. So new, shorter, more efficient and actionable ways to measure customer experience were developed. In this blog, we will take a look at the different customer experience metrics, what they are, their strengths and weaknesses, and when to use. What is NPS?

NPS 60

NPS Metrics Customer Experience Net Promoter Score 60

Retently

SEPTEMBER 11, 2018

Luckily, customer satisfaction measurement tools can help you collect valuable feedback, so that you can make the changes and improvements your customer base is actually asking for – all to offer them a better experience and more pleasant customer journey. CSAT surveys aren’t limited to a single question.

NPS 123

NPS Customer Satisfaction Metrics Net Promoter Score 123

SurveySparrow

JUNE 27, 2021

The reason for these sleepless nights could be many things, out of which, what your customers think of your product or brand, and whether they like your business enough to recommend others are the two most common ones. Well, the answer to both lies in one word: loyalty! What Is A Customer Net Promoter Score?

Net Promoter Score 52

Net Promoter Score NPS Metrics Loyalty 52

John Paul

JULY 26, 2018

To stay relevant, concierge and customer loyalty companies must speed up the pace of innovation and adopt new strategies, while also striking the right balance between dedicated human interaction and digital automation. Internet of Things (IoT) & Blockchain.

2018 45

2018 Technology Hospitality Hotels 45

Opinionator

JULY 10, 2020

In fact, receipt customer surveys are quickly being replaced with other on-location methods that are better in delivering feedback. Particularly resulting in greater customer loyalty. The feedback usually covers the shopping experiences, purchases, the customer journey and general satisfaction levels.

Retail 52

Retail Feedback Hotels Social Media 52

Alliance by IFS

FEBRUARY 14, 2019

See why more companies are trading in live support for these conversational agents to deliver greater value to their shareholders and customers. Whether inquiring about your phone bill or checking into your hotel room, you have probably received service through a chat bot by now. Efficiency Gains.

Contact Center 32

Contact Center Return on Investment Customer Satisfaction Fashion 32

PeopleMetrics

MAY 12, 2022

Customer journey mapping can make the crucial difference between driving business success and seeing flagging customer satisfaction, retention rates, and revenue. Creating an amazing customer experience (CX) is an intentional process. Customer journey mapping is a foundational part of that process.

Customer Journey Mapping 62

Customer Journey Mapping Customer Journey Hotels Touchpoint 62

delighted

JANUARY 28, 2020

Here are some general guidelines for establishing how often to send an NPS survey based on your business: Quarterly NPS surveys are best suited for companies that have established customer bases and stable customer relationships, like a subscription service. NPS survey timing for retail and ecommerce brands.

NPS 43

NPS Hotels Net Promoter Score Retail 43

ProProfs Chat

DECEMBER 23, 2019

This treasure trove of information is instrumental in giving you a clear picture of customers’ pain points and the areas where your knowledge base needs improvement. . Mapping Your Customer Journey Is A Must. Getting in the minds of your customers can be challenging. And the list won’t come to an end.

Customer Centricity 96

Customer Centricity Customer Journey Mapping Customers Culture 96

Pointillist

JULY 5, 2019

Unfortunately, the voice of customer program at most companies stalls at this stage. Here are seven steps to take to take your voice of customer program to the next level: 1. No wonder leading companies are striving to take a journey-based approach to improve CX.

Voice of Customer 45

Voice of Customer Net Promoter Score NPS ROI 45

SmartKarrot

NOVEMBER 3, 2021

Customer loyalty. It is a direct culmination of efforts- a loyal customer base. To keep customers invested and involved, you need to send direct communication and involve them in a loyalty program. Real-life customer success strategy examples of reputed brands. Hyatt Hotels.

Customer Success 10

Customer Success Brands Social Media Hotels 10

ProProfs Chat

AUGUST 28, 2020

According to Gladly, 77% of customers recommend a brand to friends and family and 52% on social media or review sites if they provide a more personalized experience. If you keep on thinking “How to meet customer expectations?”, then personalizing the customer journey is the key. Look into customer feedback.

Customer Expectations 105

Customer Expectations Net Promoter Score E-support Customers 105

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

FEBRUARY 20, 2024

Here’s a roadmap to help you get there: Gather Feedback : Gather feedback on a regular basis from your customers on different aspects of your business, but don’t limit yourself to traditional CSAT or NPS surveys. Take advantage of different types of surveys at different touchpoints of the customer journey.

Customer Satisfaction 52

Customer Satisfaction Touchpoint Social Media Customer Centricity 52

SurveySensum

JULY 14, 2020

Head of Customer Experience for UL EHS, Co-Founder of CX Accelerator, and CEO of Officium Labs, Nate Brown is an ICMI Top 50 Thought Leader. He is a Customer Experience Blogger and Speaker and offers expertise in customer journey mapping, a voice of the customer programs, survey process and analysis, employee engagement, and others.

2020 132

2020 Customer Experience Magazine Consulting 132

Bold360

NOVEMBER 21, 2016

He’s a marketing executive with over 20 years of experience in brand, direct, customer loyalty, digital and database marketing for leading Fortune 500 companies and high growth entrepreneurial firms. Instead of looking at their customers’ demographics; age, race, gender, income, etc., Hyatt Regency for the win!

2016 111

2016 2017 Customer Experience Social Media 111

SmartKarrot

APRIL 23, 2020

Customer success is a longer-term strategy that focuses on cultivating deeper relationships with customers by helping them achieve their desired goals for using a platform or application. It spans the entire customer journey, from product development and adoption to customer retention and growth.

Customer Success 10

Customer Success Customer Experience Net Promoter Score Touchpoint 10

Beyond Philosophy

FEBRUARY 1, 2021

consumers say that how companies or brands act during the current market is important to their loyalty moving forward. Uber, which has been working very hard to build customer trust in recent years, has committed to providing 10 million rides and food deliveries to healthcare workers and people in need, free of charge.

2021 147

2021 Marketing 2011 Hospitality 147