Currency Alliance

JUNE 16, 2020

For most of the last decade, loyalty marketing seemed to be on autopilot for many brands – but the tide is turning. Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. Brilliantly, Voxi has spun this very feature into a loyalty driver.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

JUNE 11, 2019

“Extra” was a 4% interest rate which earned the average working family £100-200 a year – the kind of value you can earn from a supermarket loyalty card. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer. Customers appreciate the free money, but it simply doesn’t make them loyal.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Kustomer

JUNE 1, 2023

In this blog, we explore: The importance of using personalization in customer service How to create data-driven personalization The benefits of data-driven personal customer service Personal customer service examples Why Is It Important to Use Personalization in Customer Service?

Customer Service 78

Customer Service Customer Service Strategies Hotels Social Media 78

delighted

FEBRUARY 26, 2024

Even if you’re just starting your customer experience (CX) management program, you’ve probably heard of Net Promoter Score (NPS): it’s one of the most popular customer experience metrics to measure customer loyalty and satisfaction. Customer segmentation. What is NPS? The solution?

NPS 95

NPS Net Promoter Score Reference Feedback 95

SurveySensum

JUNE 25, 2019

Experience management trends keep changing but gaining customer loyalty and acquisition have been the key focus areas for the restaurant industry. Offering exceptional guest experience is on the priority list for successful restaurants or hotels. And the answer is simple – by offering what customers expect.

Guest Experience 75

Guest Experience Management Hotels Return on Investment 75

SurveySparrow

JUNE 28, 2023

It offers a unique, tailored experience that goes beyond a transaction, making customers feel valued and understood. By tapping into individual preferences and needs, personalization enhances customer satisfaction and boosts loyalty, influencing repeat business. Thereby enhancing customer satisfaction and loyalty.

Customer Experience 52

Customer Experience Healthcare Competitive Advantage E Commerce 52

SurveySparrow

DECEMBER 24, 2023

What is a Customer Experience Survey? A Customer Experience Survey is a systematic method businesses employ to collect and analyze feedback from their customer base. It is like a friendly chat with your customers (but on paper or online.) Build Customer Loyalty: Happy customers stick around.

Customer Experience 52

Customer Experience Net Promoter Score Effort Score NPS 52

Retently

JUNE 28, 2022

Net Promoter Score® lets you measure and analyze customer satisfaction to learn more about what people like (and dislike) about your product or business. It’s a valuable metric – for most companies and it’s the most valuable metric available for measuring customer loyalty and satisfaction. Actually, 58.7%

NPS 148

NPS Net Promoter Score Feedback Social Media 148

Totango

JUNE 4, 2021

We’ll show you how to multiply opportunities for engagement through strategies such as personalization, in-app messaging, customized promotions and loyalty programs. By combining technology with best practices, you can maximize interaction with your clients and build brand loyalty. Reward Customer Loyalty.

Customer Engagement 62

Customer Engagement Engagement B2C Customer Journey Mapping 62

ShepHyken

JANUARY 22, 2023

13 ways to retain existing loyal clients—no matter what the market climate by Fast Company Executive Board (Fast Company) Reassuring your customer base that you value their business and want them to succeed—whether they’re up or down—is what really matters and builds better partnerships. It’s a win-win.

Article 48

Article 2023 Customer Service Contact Center 48

SurveySparrow

JUNE 28, 2023

In today’s highly competitive business landscape, providing exceptional customer experiences has become crucial for long-term success. Understanding what customer experience optimization entails and implementing effective strategies can significantly impact customer satisfaction, loyalty, and ultimately, business growth.

Customer Experience 52

Customer Experience Net Promoter Score E Commerce Customer Centricity 52

Optimove

JULY 10, 2022

Businesses use geofencing marketing to engage their customers such that they will come to your location immediately. Geofencing marketing integrates location and behavioral data customer data to target customers boosting local sales, increasing analytics information, personalized content, and increasing customer loyalty.

Marketing 40

Marketing Advertising Hotels Loyalty 40

SurveySparrow

JUNE 20, 2023

It encompasses the quality of assistance, the efficiency of problem-solving, and the courtesy and professionalism of customer service representatives. A positive customer service experience plays a crucial role in building customer loyalty and fostering long-term business relationships.

Customer Service 52

Customer Service Exceptional Customer Service E Commerce Airlines 52

SurveySparrow

OCTOBER 13, 2023

Implementation of Changes Adaptive Changes: An airline could implement a simplified booking process on its website and app in response to customer complaints about booking complexities. Iterative Nature: After upgrading its booking system, a hotel chain continuously refines the system based on user feedback, ensuring ongoing enhancement.

Feedback 52

Feedback E Commerce Social Media E-support 52

ShepHyken

APRIL 24, 2017

Hidden Secrets of Exceptional Customer Service From Amazon, PriceFixer, Netflix and Tesla You Could use to Command Your Customers’ Loyalty by Vicky Law. The Huffington Post) Practical lessons any business could learn from the way big and successful companies have nurtured and retained their customer base by inspiring loyalty.

2017 69

2017 Article Customer Service Customer Service Training 69

Interactions

MARCH 19, 2020

Consumers are scrambling to contact airlines and hotels to cancel or change their bookings. . Amidst this chaos with emotions running high, customers still expect these brands to show empathy and offer fast, efficient, and effective solutions. Verizon is waiving late fees for customers and small businesses.

Customer Service 96

Customer Service Contact Center Travel Airlines 96

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

SurveyGizmo

FEBRUARY 4, 2021

Loyalty and retention are not the same, but they are definitely related. Loyalty is personal and emotional, while retention is a financial measure, is what Ryan Tamminga, VP of Customer Success at Alchemer, and Vanessa Bagnato, Director of Enterprise Solutions at Alchemer, explained recently in a webinar.

Loyalty 98

Loyalty Net Promoter Score Airlines Hotels 98

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. This year, a continuing key theme in loyalty will be the ability to drive even greater customer value at lower direct cost.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

PeopleMetrics

FEBRUARY 21, 2023

Businesses chart a customer’s progress through that journey with a customer journey map. Customer journey maps walk through the five phases of the sales funnel: awareness, consideration, conversion, loyalty, and advocacy. Then, choose participants so you get an accurate sample of your entire customer base.

Customer Experience 117

Customer Experience Customer Journey Mapping Net Promoter Score Customer Journey 117

SurveySparrow

JUNE 27, 2021

The reason for these sleepless nights could be many things, out of which, what your customers think of your product or brand, and whether they like your business enough to recommend others are the two most common ones. Well, the answer to both lies in one word: loyalty! What Is A Customer Net Promoter Score?

Net Promoter Score 52

Net Promoter Score NPS Metrics Loyalty 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

Flexibility around loyalty redemptions is crucial to creating meaningful value for every customer. Rewards that are interesting for less-frequent customers, as well as to frequent customers, motivate every customer to engage more, and increase the share of wallet that they allocate to your brand.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

DECEMBER 20, 2022

Until a few years ago, brands would have reacted to an uncertain economy by cutting services that deliver customer value. Some brands will do this in 2023, but actually, the loyalty & marketing industries have learned from recent experience that this costs you money in the long run. embedding loyalty mechanics across the business.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Beyond Philosophy

JUNE 11, 2021

We discussed firing customers in a recent podcast. I was inspired by Frederick Reichheld’s article, “Firing a Bad Customer in 2021.” Reichheld is the author of many books on customer loyalty and invented the Net Promoter Score (NPS). Amazon understands this idea of prioritizing customers based on behavior.

Net Promoter Score 99

Net Promoter Score Airlines Banking Telecommunications 99

Currency Alliance

DECEMBER 13, 2018

Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. As a result, major loyalty trends for 2019 will see a wave of innovation as established brands trial new ways to retain share of mind. Loyalty marketing breaking ground in new sectors. Smarter budgeting.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

ShepHyken

JANUARY 23, 2023

13 ways to retain existing loyal clients—no matter what the market climate by Fast Company Executive Board (Fast Company) Reassuring your customer base that you value their business and want them to succeed—whether they’re up or down—is what really matters and builds better partnerships. It’s a win-win.

2023 14

2023 Article Customer Service Contact Center 14

delighted

JANUARY 28, 2020

Here are some general guidelines for establishing how often to send an NPS survey based on your business: Quarterly NPS surveys are best suited for companies that have established customer bases and stable customer relationships, like a subscription service. NPS survey timing for retail and ecommerce brands.

NPS 43

NPS Hotels Net Promoter Score Retail 43

Alliance by IFS

FEBRUARY 14, 2019

See why more companies are trading in live support for these conversational agents to deliver greater value to their shareholders and customers. Whether inquiring about your phone bill or checking into your hotel room, you have probably received service through a chat bot by now. Efficiency Gains.

Contact Center 32

Contact Center Return on Investment Customer Satisfaction Fashion 32

OpinionLab

MARCH 12, 2015

But if your approach is to merely review what people are saying on your site, you’ll most likely fall into one of the following mindsets: We don’t get enough feedback on the site to be representative of our customer base. Empower your store managers, hotel managers, etc.

Voice of Customer 68

Voice of Customer Multi-Channel Feedback Hotels 68

Currency Alliance

FEBRUARY 26, 2019

In December 2018, we published what we consider will be the Top 10 Trends in loyalty marketing during 2019. Businesses, their markets, and customer behavior have evolved dramatically in the past 10 years, yet most loyalty programs have only made incremental changes (in some cases to the detriment of customers).

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

DECEMBER 17, 2019

This is the blog version of our Loyalty Strategy Guide 2020. For a more engaging read, click here to Currency Alliance Loyalty Strategy Guide 2020. There was a mix of good and bad, for loyalty in 2019. The widespread devaluation of loyalty currencies during the past few years brings this into sharp focus.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Pointillist

MARCH 20, 2020

Journey analytics enables CX teams to visualize customer behavior across channels and time, define in-journey signals that indicate the likelihood of conversion and monitor performance towards end-of-journey success. Below each offer are the number and percentage of customers that upgraded their room by responding to each offer.

Customer Journey 70

Customer Journey Insights NPS Banking 70

SmartKarrot

NOVEMBER 3, 2021

Customer loyalty. It is a direct culmination of efforts- a loyal customer base. To keep customers invested and involved, you need to send direct communication and involve them in a loyalty program. Real-life customer success strategy examples of reputed brands. Hyatt Hotels.

Customer Success 10

Customer Success Brands Social Media Hotels 10

Currency Alliance

DECEMBER 1, 2020

Apart from adapting to mobile apps and ditching plastic cards, the typical loyalty programs in 2020 still operate pretty much the same as they did at the turn of the century. The customer experience has evolved. Why hasn’t loyalty? The result has been impediments to managing customer data efficiently and making it actionable.

Loyalty Programs 52

Loyalty Programs 2025 Loyalty Multi-Channel 52

Currency Alliance

OCTOBER 29, 2019

The following quote baffles my mind: According to IRI Worldwide, 74% of consumers globally choose a store based on its effective loyalty programme.[i]. If 74% of consumers choose a store based on their loyalty program, then why do few loyalty programs have more than 25% of their customers participating?

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

JUNE 19, 2019

This was my second year on the judging panel at the Loyalty Magazine Awards. Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. 1. Looking beyond transactional rewards.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49