Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. The way brands engage with customers will change dramatically in the next 2-3 years.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

DECEMBER 4, 2023

Loyalty trends, as we’ve said in our previous years’ trends articles, are interesting to think about – but they are not necessarily reflective of what your own brand should be focusing on in the next year. The article covers the various brands which have joined the Scene+ loyalty coalition.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

MAY 31, 2018

How many innovative ideas do you have to improve your area of the business? I’d say if it’s less than about eight, you are a manager and not an innovator. But innovation – and in particular, digital disruption – is now spelling the difference between the businesses that succeed, and those that fail. Innovation as a policy.

Innovation 40

Innovation Loyalty Travel Retail 40

Currency Alliance

MAY 31, 2018

How many innovative ideas do you have to improve your area of the business? I’d say if it’s less than about eight, you are a manager and not an innovator. But innovation – and in particular, digital disruption – is now spelling the difference between the businesses that succeed, and those that fail. Innovation as a policy.

Innovation 40

Innovation Loyalty Travel Retail 40

SurveySensum

JUNE 29, 2023

A company, despite investing heavily in marketing and advertising, struggles to retain its customer base and faces a decline in sales. Well, here’s a startling statistic to ponder: 82% of customers stop doing business with a company due to poor customer service. Sound familiar?

Customer Satisfaction 52

Customer Satisfaction Insights Marketing Exceptional Customer Service 52

ClearAction

APRIL 18, 2020

Customer cycle time delays for payments and purchase decisions reduces productivity of your accounts receivable and sales teams, among others. Customers’ share of budget reductions and churn require costly incentives , loyalty programs, and customer success investments to maintain market share.

Customer Experience 62

Customer Experience Net Promoter Score Innovation Customer Centricity 62

BirdEye

MARCH 24, 2023

Table of contents Business development defined Differences between business development and sales Business development versus sales development Differences between business development and marketing What does a business development manager do? Business development is identifying prospects and looking for ways to reach prospects.

2023 98

2023 Return on Investment Social Media Sales 98

Currency Alliance

DECEMBER 7, 2021

But make no mistake; failing in the medium-to-long term on these Loyalty Imperatives will put your customer relationships at risk and ultimately damage your brand. Loyalty programs are no different. Without a brand’s uniqueness, customers don’t really care where they shop.

2030 52

2030 Loyalty 2022 Loyalty Programs 52

Currency Alliance

DECEMBER 19, 2022

It has the potential to address a lot of business challenges, and enable many forms of elusive innovation in loyalty marketing. The biggest opportunities for loyalty programs relate to operating more efficiently to reduce cost, and improving personalization. Using AI to improve profitability of pricing and promotions.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

What is strange today, is that most brands have evolved their public-facing ecommerce platforms into dynamic, content-rich, and personalized shopping experiences, while their loyalty program redemption catalog may not have changed in ten years, leaving it looking static with minimal appeal.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

DECEMBER 17, 2019

But there remain some fundamental things that loyalty programs need to achieve to weather the looming storm that open banking, mobile payments, aggregation models, and other marketplace dynamics will bring. More customers will want to earn more loyalty currencies – which is potentially fantastic for all brands.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Second to None

APRIL 12, 2018

There are several types of data that restaurants may have to understand their customer base. Segmentation and target marketing will better engage your customers, build loyalty, increase customer lifetime value, and improve your return on investment.” Customer loyalty program data. 2 [link].

Insights 67

Insights Marketing Social Media Loyalty Programs 67

Kustomer

MAY 3, 2022

Instead, today’s consumer responds much more to authenticity, innovation and personalization. How can companies combine each of these strategies into one unique solution that garners the trust and loyalty of their audience? Loyalty Programs : Who doesn’t love watching their rewards points build?

Feedback 98

Feedback Loyalty Communication Customer Journey 98

Retently

FEBRUARY 21, 2024

Strategically embedding the survey on web pages or blogs with high customer engagement can also optimize the survey’s visibility. Innovative Alternatives to Traditional “How Did You Hear About Us?” survey question, it can be beneficial to consider more innovative options at times.

Social Media 78

Social Media Advertising Events Insights 78

Circular Edge

DECEMBER 13, 2022

Perhaps most importantly, you’re missing out on invaluable information about how your customers are evolving. By analyzing historical transactional data, you’ll uncover customer details and purchase trends that help drive sales efficiency and higher marketing conversion rates.

Competitive Advantage 52

Competitive Advantage Multi-Channel 2022 Insights 52

BirdEye

DECEMBER 8, 2023

Businesses can use this carpet cleaning marketing approach to directly share promotions, discounts, or limited-time offers with their customer base. It’s a direct and efficient way to communicate with your customer base, fostering loyalty and encouraging repeat business. Click on the banner to get started.

Marketing 57

Marketing Social Media Advertising B2B 57

SurveySensum

DECEMBER 16, 2019

Customers now expect to receive a product or a service whenever and wherever they want it. To respond to this on-demand trend, legacy brands and stores must innovate across touchpoints to meet customer needs. Customers expect Deeper Personalization. Loyalty programs will be the Next Game Changer.

2020 52

2020 Customer Experience E Commerce Loyalty Programs 52

BirdEye

SEPTEMBER 11, 2023

Positive customer experiences allow businesses to charge premium rates for their products and services. Apple) High-quality customer experience helps businesses grow loyalty programs and referral campaigns, lowering customer acquisition and retention spending.

Customer Experience 112

Customer Experience Social Media Multi-Channel Omnichannel 112

ProProfs Chat

JULY 30, 2021

You need to get into the shoes of your customers, understand their real pain-points and offer them the best solution. McDonalds saw an increase in sales of 5.5% Also, its customer centric strategies include prime membership, that offers special privileges for loyal customers like quick delivery, low pricing, and so on.

Brands 111

Brands Net Promoter Score Social Media E Commerce 111

Currency Alliance

JUNE 19, 2019

Independent of individual program achievements, the most important development across the industry has not been in individual technological triumphs, but a hastening structural shift in how brands understand and approach the purpose of their loyalty programs. ING Direct is one of those brands. Kudos to them.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Confirmit

OCTOBER 18, 2018

Increasing customer loyalty is a key goal of any business, and contributes greatly towards sustainable growth. Despite this fact, and irrefutable evidence that existing customers are more valuable than new ones, customer retention has often taken a back seat to driving sales. Siemens Corporation is a U.S.

Customer Retention 45

Customer Retention Multi-Channel Net Promoter Score Return on Investment 45

Currency Alliance

DECEMBER 13, 2018

“the biggest 25 food-and-beverage companies…generated 45% of sales in the category in America but drove only 3% of the total growth” [i]. Escalating competition across sectors – not a purported “death of loyalty” – is making loyalty harder earned. Loyalty program management’ was reported as CMO’s lowest priority, with 4.8%

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Currency Alliance

APRIL 23, 2019

Chuck Ehredt sat down with Steve Hoban, who recently returned to the UK after spending 11 years working for Pick n Pay in South Africa, to discuss brand collaboration in loyalty schemes. In such a context, the extra value that a loyalty program can deliver to customers was probably meaningful to many people.

Loyalty 40

Loyalty Marketing Loyalty Programs 2011 40

Currency Alliance

FEBRUARY 26, 2019

Having benchmarked and talked to hundreds of loyalty programs in the past few months, what we think program leaders ought to be doing during the next 3-6 months is preparing a plan to realign their loyalty program design with the broader business strategy and core value propositions. Customer data: maximize ROI.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

OCTOBER 27, 2017

Customers expect flexibility and convenience from the companies they do business with because people live in a world where almost everything is accessible with a few clicks on their smartphone. Unfortunately, the customer loyalty sector has not kept pace. How do we define greater liquidity in loyalty programs?

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

SurveySensum

SEPTEMBER 14, 2020

Their biggest challenge is to keep up with the existing customer base. Because if they don’t serve their customers’ strict needs, there is a high probability of churn. For example, the online sales of Amazon have increased especially for essential household and medical items. Use innovative technologies.

Customer Experience 59

Customer Experience Social Media Multi-Channel 2025 59

SurveySensum

JULY 4, 2023

The positive correlation between customer satisfaction and revenue growth is evident in Amazon’s financial performance. In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4 Align your customer satisfaction goals with your business objectives.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

JULY 4, 2023

The positive correlation between customer satisfaction and revenue growth is evident in Amazon’s financial performance. In the first quarter of 2023, Amazon reported a significant increase in net sales, amounting to $127.4 Align your customer satisfaction goals with your business objectives.

Customer Satisfaction 52

Customer Satisfaction Social Media Touchpoint Feedback 52

SurveySensum

SEPTEMBER 22, 2023

Whether your product sets you apart from your competitors and fosters customer loyalty. Where to focus innovation efforts, ensuring your product evolves with market demands? This helps you understand whether your product meets the needs of your target customers, informing product development, marketing, and sales strategies.

Marketing 52

Marketing Measurement Customer Satisfaction Demo 52

Currency Alliance

JUNE 11, 2019

The smart ones kept a loyalty strategy even if they eliminated the points, but some foolishly acted as though their rewards program was their loyalty strategy – and threw the baby out with the bath water. Economic cycles aside, though, the real problem is that it attracts entirely the wrong sort of customer.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySensum

JULY 17, 2023

They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. This creates an interactive experience that allowed the customers to experience the product, test it out and be 100% satisfied with it before purchasing.

Retail 52

Retail Customer Experience Sports Customers 52

SurveySensum

JULY 17, 2023

They offer an innovative shopping experience by providing in-store test zones where customers can try out sports equipment before making a purchase. This creates an interactive experience that allowed the customers to experience the product, test it out and be 100% satisfied with it before purchasing.

Retail 52

Retail Customer Experience Sports Customers 52

ProProfs Chat

DECEMBER 12, 2019

Whatever be the case, it is only a good customer experience that can make you recommend it to your loved ones. . How do you make your company customer-centric? . Research is the only way on which you can base the foundation for a strong and loyal customer base. . Company Culture & Customer Service Quotes.

Customer Service 80

Customer Service Customer Experience Advertising Customers 80

Pointillist

MAY 23, 2018

Journey discovery is the best approach to reveal the numerous paths your customers actually take, as they engage with your company across channels and over time. Identify and prioritize opportunities to improve the customer experience. Visualize a “future-state” customer experience to spur innovation.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Thematic

NOVEMBER 13, 2018

Listening to your customers ultimately means creating a better customer experience over time by driving change in the right places. VOC provides good direction for product development as well as product innovation so that you can d evelop improved products that your customers will appreciate as they’ll better fit their requirements.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

SmartKarrot

NOVEMBER 2, 2020

This is your opportunity to keep the customers who already trust your products and services.”. Hung Nguyen leads content marketing efforts for Smallpdf , an innovative document management platform, based in Switzerland. Hung Nguyen, Content Marketing Manager , Smallpdf. ” 31. “Use Khris Steven, Owner, Khris Digital.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21