Second to None

MAY 15, 2018

How to measure brand equity? It’s clear that brand equity is an elusive concept which is hard to measure, but this doesn’t mean that it’s impossible. On the other hand, business owners who want to sell their brand are, logically, more interested in financial metrics. The post What Is Brand Equity and How to Measure It?

Measurement 59

Measurement Brands Social Media Voice of Customer 59

West Monroe

MARCH 5, 2018

A dinner conversation among Bay Area execs about winning the battle for customers generates a surprising level of passion and intensity. We saw this in spades at a recent gathering of financial services leaders at Prospect in San Francisco. So, what does this mean internally for the organization? Few hands went up.

Financial 40

Financial Customer Centricity Airlines Banking 40

Lumoa

NOVEMBER 7, 2022

They’d organize surveys and listen to customers and then try to share these insights with other teams. But now, more organizations are realizing how essential customer insights are to developing a customer-centric business. Linking CX initiatives to financial growth is crucial – just like in any other department.

2023 83

2023 Customer Experience Competitive Advantage 2021 83

Second to None

FEBRUARY 1, 2019

NPS is a metric that is used to measure customer loyalty and satisfaction. It serves as an overarching measurement of customer sentiment, streamlining customer satisfaction and loyalty into a tangible metric. Furthermore, it provides a reliable benchmark for customer experience teams to work towards.

Net Promoter Score 82

Net Promoter Score NPS Metrics Customer Centricity 82

Totango

JUNE 1, 2021

The reality of the unique relationship you share with your customers is captured in the data your customer success software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 70

Customer Insights Insights Touchpoint Metrics 70

Lumoa

FEBRUARY 6, 2018

Short termism is mostly the result of a product-centric and “numbers focused” culture, which inevitably results in a “race to the bottom”. Customer centricity is the answer, backed with a credible customer profitability lens that gives an alternative view to traditional product sales/market share KPIs.

2018 129

2018 Customer Experience Customer Centricity Culture 129

Customer Bliss

APRIL 24, 2018

They developed customer obsession priorities to understand how these actions can be tied to financial success. Amanda shares how she was able to operationalize customer obsession priorities with HR and the C-Suite: Hold people accountable for work and projects that they influence.

Chief Customer Officer 129

Chief Customer Officer Management 2011 Call Center 129

Second to None

FEBRUARY 4, 2020

So, your brand has dedicated the money and resources to improve its Customer Experience by implementing a mystery shopping initiative, but what should this program be measuring? Use these kinds of mystery shopping programs to unlock, uncover, and deliver an industry-leading Customer Experience. .

Healthcare 75

Healthcare Brands Customer Centricity Voice of Customer 75

Totango

JUNE 25, 2019

The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 68

Customer Insights Insights Touchpoint Metrics 68

Doing CX Right

JULY 24, 2019

Is “Net Promoter Score,” otherwise known as “NPS,” a good measurement of customer satisfaction. Many customer experience (CX) experts say yes. They depend on NPS as a sole metric to determine customers’ perceptions and feelings about their brand. SHOULD NPS SCORES BE TIED TO EMPLOYEE BONUSES? IS NPS A DRIVER OF REVENUE?

NPS 40

NPS Measurement Net Promoter Score Customer Satisfaction 40

ClearAction

NOVEMBER 16, 2023

Voice of Customer Maturity: Ultimate Guide Lynn Hunsaker Voice of customer maturity is not about scores, real-time feedback, response rates, listening posts, benchmarks, or comparisons of B2B versus B2C trends. Voice of Customer Maturity Today 2. So, what does it mean? Outline: 1.

Voice of Customer 62

Voice of Customer B2B Leadership Workshop 62

ijgolding

JUNE 9, 2015

You must absolutely believe that enabling an organisation to be more customer centric is the ‘right thing to do’ – right for the customer; right for the employee; and right for the shareholder. Not only that, the Customer Experience is not the responsibility of a CXP – it is the responsibility of the WHOLE ORGANISATION.

Customer Experience Professionals 119

Customer Experience Professionals Leadership Customer Experience Customer Centricity 119

Totango

JUNE 25, 2019

The reality of the unique relationship you share with your customers is captured in the raw numbers your CS software gathers, detailing usage rates, demographics, logged interactions, voice of customer data, and other key metrics. Voice of Customer: Survey responses and satisfaction scores.

Customer Insights 49

Customer Insights Insights Touchpoint Metrics 49

Second to None

MARCH 20, 2019

A slew of unaddressed negative reviews can result in major financial loss, making the tedious task of online reputation management (ORM) a necessary process in the success of your business. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1-4] [link]. [5]

Social Media 86

Social Media Brands Customer Centricity Voice of Customer 86

Second to None

FEBRUARY 15, 2018

As a result, it is extremely important for brand leadership to implement compliance audit programs that consistently measure whether or not individual locations are following the rules. Second To None empowers customer-centric brands to deliver consistent, intentional and authentic consumer experiences. 1] [link]. [2]

2018 69

2018 Brands Document Leadership 69

Second to None

MARCH 8, 2019

To achieve this, you must take preventative measures and perform consistent gut checks to ensure that the needs of your employees are being met. In several studies looking at Glassdoor reviews, research found a significant connection between workplace satisfaction and financial performance. A happy worker is a productive worker.

2015 48

2015 2009 Financial 2018 48

Second to None

MARCH 5, 2018

This can be successful for short-term success, but organizations that are able to look past near-sighted financial surges and instead focus on building long-term relationships with customers are setting themselves up for longer periods of growth. It is, in the same way that percentage margin is an important measure of efficiency.

Brands 54

Brands E Commerce Retail ROI 54

Lumoa

OCTOBER 31, 2018

Successful organizations will drive deep, orchestrated transformation rather than just fixing customer issues or tracing scores. It will require experience professionals to help drive more collaboration and alignment of operations, measures, metrics, processes, governance, workflow – true and real strategic organizational transformation.

Customer Experience 64

Customer Experience Customer Centricity Culture 2018 64

Qualtrics

FEBRUARY 17, 2021

This input allows teams of product, technical, operations, and business leaders to make sound decisions together, turning that dragster into a high-performance sports car that can handle those curves customers throw at us. She then introduced session replay and VoC tools to infuse direct customer feedback into the culture.

E Commerce 26

E Commerce Webinar Metrics E-support 26

Qualtrics

OCTOBER 23, 2019

It’s an excellent financial decision. As we move further into an economy driven by experience, companies must actively manage key experiences for their customers and their employees. As we move further into an economy driven by experience, companies must actively manage key experiences for their customers and their employees.

Download 30

Download Consulting 2019 ROI 30

CX Journey

MAY 3, 2016

There are six domains that comprise the certification exam and, quite frankly, encompass what we as customer experience professionals do, talk about, and fight for day in and day out in our roles as customer experience transformists. Metrics, Measurement, and ROI You can't manage what you don't measure. And rightly so.

Customer Experience 40

Customer Experience Customer Experience Professionals ROI 2011 40

Qualtrics

NOVEMBER 12, 2020

Here are a few takeaways from the discussion… What are the consumer behavior trends you’re seeing in financial services? Our business as a whole is digital.We're continually thinking about how we engage with our customers in a digital way. Try to have a really customer-centric mindset and a holistic approach too.

Financial 26

Financial Insights Customers Automotive 26

SurveySensum

JULY 14, 2020

As a VP Analyst for Customer Experience at Gartner, Augie Ray has been helping Fortune 500 firms to understand CX, how to succeed, how to gauge results, and how to make CX matter to the stakeholders. A leader in customer experience, he has spent years in leading successful CX, Voice of the Customer (VoC), and marketing teams.

2020 132

2020 Customer Experience Magazine Consulting 132

Qualtrics

JANUARY 22, 2019

CX provides that framework and customer source of information to feed and influence how we think about servicing in a way that’s meaningful to our customers and ensure that we deliver servicing experiences that they want. I think that customer connection is kind of what fuels the history and the culture of AmEx.

Voice of Customer 33

Voice of Customer Hotels 2007 Call Center 33

Second to None

FEBRUARY 15, 2019

NPS is an increasingly popular metric that is used to calculate a customer’s likeliness to recommend a brand to their friends and family. While the metric is merely a number, it promotes a deeper philosophy surrounding a customer-centric business model. Customer satisfaction is fairly straight forward. What is it?

Customer Experience 78

Customer Experience NPS Net Promoter Score Effort Score 78

SmartKarrot

APRIL 21, 2022

Customer-centricity is the need of the hour for B2B SaaS (Software as a Service) companies. It is considered the only way to provide a positive customer experience and improve customer loyalty. It needs more than simple customer service. Key C-Suite roles required to make a customer-centric executive team.

Customer Centricity 10

Customer Centricity Chief Customer Officer Net Promoter Score 2027 10

SmartKarrot

APRIL 21, 2022

Customer-centricity is the need of the hour for B2B SaaS (Software as a Service) companies. It is considered the only way to provide a positive customer experience and improve customer loyalty. It needs more than simple customer service. Key C-Suite roles required to make a customer-centric executive team.

Customer Centricity 10

Customer Centricity Chief Customer Officer Net Promoter Score 2027 10

Beyond Philosophy

DECEMBER 23, 2015

Reflective of the escalating focus on customer data, experiences, and relationships across all methods of communication and access, the role is rapidly evolving and morphing; however, there is general agreement regarding its significance in building and sustaining true value, planning capability, and enterprise customer-centricity.

Chief Customer Officer 100

Chief Customer Officer Customer Centricity Consulting Loyalty 100

ijgolding

NOVEMBER 13, 2018

Today, it’s just as important for B2B businesses to be customer-centric. An outdated view would be that retail customers require more consideration when it comes to dealing with complaints and feedback. B2B accounts can be worth millions for some businesses, so questions and answers have to provide measurable value at the end.

B2B 74

B2B B2C Automotive 2020 74

Storyminers

JULY 6, 2020

His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Bob Thompson.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

His Customer Insight work is focused on developing innovative segmentation, targeting, analysis, and measurement solutions. Arie’s industry specialties include: Financial Services, Credit Card, Consumer Lending, Retail, Internet, Telecommunications, and other services companies. Bob Thompson.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Totango

SEPTEMBER 1, 2020

In fact, by becoming familiar with the causes of churn and using data to identify its warning signs, it is possible to predict and reduce customer churn. Net promoter scores (NPS) can reveal a customer’s current opinion of your product. Consider financially repackaging your service to drive greater ROI. What Causes Churn?

Net Promoter Score 107

Net Promoter Score NPS Seminar ROI 107

Experience Matters

APRIL 7, 2015

The CxVE Awards were judged by five noted customer experience experts: Mila D’Antonio (Editor-in-Chief at 1to1 Media), Desirree Madison-Biggs (Customer Experience/NPS Programs Director at Airbnb.), 2) Make the Case: In the “age of the customer” organizations heavily invest in improving their customer experience.

2015 97

2015 Multi-Channel 2014 CEM 97

Thematic

NOVEMBER 13, 2018

In this blog, we’ll discuss how to u nderstand your Voice of Customer (VOC) insights and why this is important. What are your customers actually telling you and how do you analyze this information to get to meaningful insights? A new take on Voice of Customer: driven by insights. Implementation.

Voice of Customer 101

Voice of Customer Net Promoter Score ROI NPS 101

ClearAction

AUGUST 13, 2019

Clarity is muddied when the CEO announces top strategic objectives, as the first one is usually financial, and the others are listed perhaps as equals or as paths to the financial objective. The default assumption is that financials rule, perhaps at the expense of the other objectives, or perhaps with the end justifying any means.

Customer Experience 48

Customer Experience Financial Customer Journey Mapping Customer Experience Professionals 48