Currency Alliance

APRIL 15, 2024

Consumers will be able to consolidate more loyalty value in fewer currencies, and brands in categories with lower emotional appeal will attract many more customers who want the points/miles of an aspirational brand, such as an airline or hotel group. On the customer side, you’re looking to create the greatest possible perceived value.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

ENGAGE.cx

JULY 18, 2018

But what about all the customers that are in your physical locations? Your retail store, restaurant, hotel, bank, etc…. Marketing platforms have a giant blind spot – they totally miss the in-venue customers. And because of that, brands struggle to drive full ROI from both their marketing efforts and physical venues.

Hotels 40

Hotels Loyalty Programs Banking ROI 40

Currency Alliance

OCTOBER 27, 2017

The CFO will obviously have something to say about this, but we are confident a strong business case can be made that restricted liquidity damage long-term program ROI. And, if you enrich the program by being too generous, ROI could go down (not up).

Loyalty 45

Loyalty Customer Engagement Engagement Loyalty Programs 45

Currency Alliance

MAY 20, 2024

That would allow the bank to set a price that promises the greatest ROI for each segment, or even each customer. Pay-with-points is already accelerating with the many banks that have enabled their customers to buy across a network of partners. Too much value is lost in the exchange because of greed by most involved parties.

Banking 52

Banking Loyalty Loyalty Programs Travel 52

Currency Alliance

OCTOBER 12, 2020

This presentation is about driving customer engagement, and how the loyalty industry is transforming in order to engage with the mid-tail and long-tail customer. Loyalty programs must evolve to keep customers engaged. But, the hotel operator also knows it only costs about 7€ to clean a room.

Loyalty 98

Loyalty Marketing Loyalty Programs Banking 98

Currency Alliance

FEBRUARY 20, 2023

Loyalty rules explained Loyalty rules are needed because different customer actions are more or less valuable to the business, and different redemptions are more or less profitable. This means that if you can vary the value of an action or price of a reward, you can optimize your loyalty program for greater customer engagement and ROI.

Loyalty 52

Loyalty Loyalty Programs Social Media ROI 52

Optimove

JULY 12, 2023

Finally, Conversational SMS Marketing goes beyond simple pre-set responses and allows customers to respond to messages using their natural language for an end-to-end conversation between the client and the business. There are several types of SMS marketing campaigns that businesses can implement to engage with their customers.

Marketing 52

Marketing Events Download Return on Investment 52

Currency Alliance

DECEMBER 4, 2023

The ability to target investment more precisely, with less wastage, and greater certainty of a positive customer experience, is steadily removing a lot of the uncertainty and risk around brands’ marketing ROI. I can’t say more due to confidentiality agreements – but stay tuned to this trend.

2024 59

2024 Loyalty Marketing Loyalty Programs 59

Currency Alliance

JUNE 1, 2020

If you operate a hotel or airline, the margin on incremental revenue from rooms or seats that would have gone unsold is more than 80%. Create ‘wow’ moments to keep customers engaged. And don’t forget, when customers engage, you get the data and permission to continue marketing directly to them.

Loyalty 72

Loyalty Consumers Marketing Loyalty Programs 72

Kitewheel

MARCH 25, 2019

One great way to start quickly is to implement a suppression campaign when customers are facing a service resolution issue. When someone is having an issue with guest services at a hotel for example, the hotel should not be bombarding them with ads for longer stays. Measure ROI across interactions.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

DECEMBER 19, 2022

Today, revenue management systems know 30 days in advance, probably within one standard deviation, how many seats will be empty on any given flight, or how many hotel rooms will go unsold – and so both teams can work more proactively together, to optimize value for the company from that available inventory.

Loyalty 52

Loyalty Marketing Airlines Loyalty Programs 52

Currency Alliance

DECEMBER 17, 2019

This has mostly been via low-investment, tactical approaches that increase ROI, and educate the C-suite regarding long-term strategic value. The best way to keep customers engaged is by delivering good value, a good experience, and trusting them to make wise, informed decisions. Consistency is key.

Loyalty 64

Loyalty 2020 Loyalty Programs Travel 64

Optimove

JANUARY 16, 2024

Gartner also noted that Customer-Led Marketing is becoming the predominant method. This fundamental change in 2023 was that most marketers started with the customer’s needs and preferences – not the brand’s marketing rules. This highlights our efficiency, customer retention, and enhancement of customer order value.

2023 52

2023 Net Promoter Score 2012 2024 52

Currency Alliance

MARCH 30, 2022

At many businesses, however, loyalty teams still attract relatively few resources compared to the ROI that loyalty can deliver when best-practices are observed. This can produce conflicting and confusing customer experiences. Innovating with scant resources. In recent years, brands have invested more in loyalty.

Loyalty 52

Loyalty Loyalty Programs Airlines Hotels 52

Currency Alliance

FEBRUARY 26, 2019

Customer data: maximize ROI. Partners: optimize the mix to appeal to a broader array of customers. Emotional loyalty: add incentives along many touchpoints in customer journeys. Every sector is different, but if your customer engagement levels are not in the top 10% of your industry, you have work to do.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

CSM Magazine

MAY 26, 2020

It’s not the ROI, the seamless journey between touchpoints, or even the capacity to personalize the product or service we offer. I was standing outside our hotel restaurant one evening and noticed a middle-aged couple walking out of the restaurant. To sum it up, here are my 9 best ways to win back an upset customer.

Hospitality 59

Hospitality Events Hotels Customers 59

Currency Alliance

JUNE 11, 2017

Stated a different way, ROI from loyalty marketing investments could grow exponentially with a few tweaks that put the customer´s interests first. This means merchants and travel suppliers will be able to capture useful data insights from a much larger set of customers, who again start identifying themselves at the point of sale.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

FEBRUARY 10, 2021

In my opinion, if someone believes they have reached ‘best practice’, then they typically stop thinking about how to create more value for all stakeholders, and simply allow inertia to drive their customer engagement efforts. Push your team to capture exclusive customer insight.

Loyalty Programs 52

Loyalty Programs Loyalty Touchpoint ROI 52

Currency Alliance

DECEMBER 20, 2022

This article shares the lowest hanging fruit for keeping customers engaged and delivering more profit to the bottom line. During 2023, brands will make it easier for more customers to realize value from loyalty program participation. Cutting cost has 2-4 times more impact on ROI than generating incremental revenue.

2023 52

2023 Loyalty Innovation Loyalty Programs 52

Currency Alliance

OCTOBER 29, 2019

Correctly managed, your loyalty program can be the antidote to the wastage of other forms of offline or digital marketing: a tightly-run, carefully measured profit center that optimizes ROI. Higher points value for customers; bigger profits for brands. The value given to customers is not the same as the cost of the points.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Storyminers

JULY 6, 2020

Arie is also an effective leader of call center performance improvement projects, and is particularly adept at balancing the company, customer, and frontline perspectives. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Flavio Martins. Jim Tincher.

Customer Service 59

Customer Service Customer Experience Magazine Books 59

Storyminers

JULY 6, 2020

Arie is also an effective leader of call center performance improvement projects, and is particularly adept at balancing the company, customer, and frontline perspectives. Augie Ray is a Vice President Analyst covering customer experience (CX) for marketing and CX leaders. Flavio Martins. Jim Tincher.

Customer Service 52

Customer Service Customer Experience Magazine Books 52

Currency Alliance

OCTOBER 4, 2023

This is thanks to the quality of data they yield on the customer, and the ability for these partners to enable everyday earn or burn to drive frequent customer engagement. Retailers should prioritize real-time loyalty engagement in-store In a single retail store, you may find hardware and software from several vendors.

Loyalty 59

Loyalty Loyalty Programs Retail Banking 59

Currency Alliance

APRIL 10, 2021

Certainly that’s the case if the outcome will be greater ROI from the department, and an increase in my brand’s NPS score. Uncover the mountains of gold among your mid-tail and longer-tail customers. In fact, your data alone can even be misleading about how customers behave in most of their commercial relations.

Loyalty 52

Loyalty Marketing Loyalty Programs Touchpoint 52

Fox Metrics

JULY 2, 2020

With marketing analytics tools, you can measure, track, analyze, and manage your marketing performance to maximize ROI. It’s ideally suited for digital marketing teams and eCommerce products, seeking an effective way to track customers’ conversions and identify areas where they are losing out. It starts at $299 per month.

Marketing 59

Marketing Social Media ROI Measurement 59

John Paul

JULY 26, 2018

Brands and companies who pay for customer loyalty strategies such as concierge on behalf of their customer or employees, will see services like this emerge as a scalable option for larger groups of people, and those who have invested behind the high-touch service will see increased ROI. Internet of Things (IoT) & Blockchain.

2018 45

2018 Technology Hospitality Hotels 45

Currency Alliance

FEBRUARY 10, 2020

To see how valuable these partnerships could be, with proper data sharing, consider a partnership with a hotel. The member may tend to buy white label goods or discount brands – and so the supermarket might assume the customer is always a low spender. Town Lodge Hotels. Musica (entertainment). Net Florist. Engen (fuel).

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

ProProfs Chat

SEPTEMBER 20, 2019

You can increase profits from 25-95 % if you increase customer retention by 5%. Your business accomplishes the goal of a higher ROI, as your customers keep on coming back. But how to create a customer retention strategy that has the power to keep your existing customers engaged and delighted?

Customer Service 68

Customer Service Airlines Net Promoter Score Customer Retention 68

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a reward catalog, and why they are important in driving customer engagement. Airlines and hotel groups are masters at this.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

NOVEMBER 16, 2021

If customer engagement falls off, it becomes exponentially more challenging to influence behaviors among the majority of customers. Few professionals think deeply about the characteristics of a redemptions catalog and why they are important in driving customer engagement. Motivation. Management.

Loyalty 52

Loyalty Loyalty Programs Touchpoint Hotels 52

Currency Alliance

DECEMBER 13, 2018

The outcome for the brands which succeed will be in getting 25-50% more customers engaged with their loyalty strategies. This is a terrific waste; whereas dynamically calculated investments in highly personalized experiences promise a far stronger likelihood of a positive ROI. The evolution of loyalty marketplaces.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Pointillist

MAY 23, 2018

Customer Journey Orchestration: Accordant on Finding a Path to Purchase. How to Optimize Omnichannel Customer Journeys With Customer Journey Analytics. How to Maximize Your Journey Analytics ROI. Handpicked Related Content: McKinsey: The CEO guide to customer experience. Journey Insights. Journey Design.

Customer Journey 90

Customer Journey Customer Journey Mapping Touchpoint Multi-Channel 90

Currency Alliance

JUNE 11, 2019

Loyalty points are the key to unlocking that detail, incentivizing the customer to actively participate in contributing the rich data profiles needed for personalization and memorable experiences. the customer´s perceived utility), in a loyalty currency, is only recently extending to retail, travel, and other loyalty sectors.

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

SurveySensum

JULY 14, 2020

Colin is an accomplished Speaker, a renowned Best-Selling Author, and a Co-Host of a successful podcast, The Intuitive Customer. Rudy Dalimunthe – VP of CX at Tokopedia, Ex Indosat – XL Axiata – Ernst & Young, CX & Customer Engagement Professional. LinkedIn : [link]. Website : [link]. LinkedIn : [link].

2020 132

2020 Customer Experience Magazine Consulting 132

Currency Alliance

JUNE 16, 2020

The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. Such an approach is going to be all the more important now that airlines’ and hotel chains’ budgets seem likely to be heavily restricted for a couple of years.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

NOVEMBER 17, 2020

It allows us to keep customers engaged when business plans fly out the window, due to marketplace calamities, such as the Covid-19 pandemic. But brands will increasingly be considering how their products or services are obtained in marketplaces and digital ecosystems in which they don’t own or control the way in which customers engage.

2021 52

2021 Loyalty Loyalty Programs Travel 52

SmartKarrot

MARCH 8, 2022

An Award-Winning Customer Success Professional, Asha Patel is known for leading teams and delivering strategic plans for improving the customer experience in a company. She is a coach who focuses on personal development, relationship building, success planning, customer engagement and retention, and customer journey.

2022 21

2022 Customer Success Chief Customer Officer Customer Centricity 21