Strativity

APRIL 27, 2023

As delivery apps continue to grow in popularity they will continue to serve as a go-between with the customer and the brand while taking a portion of the same store margin which will spell trouble for the restaurant industry over time. Technology is a means, not an end. That’s not the case.

2022 52

2022 E-support Roadmap Download 52

Strativity

APRIL 27, 2023

As delivery apps continue to grow in popularity they will continue to serve as a go-between with the customer and the brand while taking a portion of the same store margin which will spell trouble for the restaurant industry over time. Technology is a means, not an end. That’s not the case.

2022 52

2022 Roadmap Customer Relationships Brands 52

CX University

NOVEMBER 21, 2020

According to world-renowned expert in experience management and co-founder of the Customer Experience Professionals Association (CXPA), Bruce Temkin defines customer experience as, Let us unpack that a little.

Net Promoter Score 98

Net Promoter Score Brands Loyalty Programs Loyalty 98

Currency Alliance

APRIL 15, 2024

Many loyalty program members will now be accustomed to similar liquidity enhancements, such as exchanging your American Express Membership Rewards Points into Avios or Bonvoy. Remember, your loyalty goal is not to issue the maximum number of points, but for the maximum number of customers to see joining your program as worthwhile.

Loyalty Programs 52

Loyalty Programs Loyalty Airlines Banking 52

Second to None

FEBRUARY 19, 2019

Whether it is product location, stock updates, nutritional facts, or product reviews, workers should act as reliable resources for customers. Data shows that 55% of people would not return to stores with poor customer engagement. [5] Today, many customers want an interactive experience at their grocery store.

Brands 48

Brands Rewards Programs Loyalty 2018 48

Currency Alliance

DECEMBER 13, 2018

Reward programs still have an important part to play in this effort; but they are only part of the picture. YouGov data from the UK shows that even the youth demographic – supposedly disloyal – thinks that points programs “are a good way for brands to reward customers and 59% think all brands should offer one.”.

Loyalty 45

Loyalty 2019 Loyalty Programs 2018 45

Avaya

OCTOBER 4, 2016

By the 1960s, we began fulfilling corporate gifts to local businesses, and from that we built an entirely new organization dedicated to selling employee reward programs to other businesses. Keep technology current. In the 1950s we expanded into the retail market. Today Michael C.

2007 67

2007 Rewards Programs Call Center Retail 67

Bold360

APRIL 27, 2017

The Qubit Future of Travel Report 2016 shows that investing in customer satisfaction can be equally as important as competing on price points. Many businesses in the travel industry have tried out loyalty schemes and reward programs with varied success. But digital is more than just marketing and technology.

Tourism 56

Tourism Travel Customer Service E-support 56

Kitewheel

MARCH 25, 2019

For example, many retailers send a welcome email after you sign up for their rewards program. Instead of making people wait to use a discount code, let them use a new-member reward right away in the store simply by being connected to their account. This leads to a disjointed experience where customers have to repeat themselves.

Hotels 76

Hotels ROI Customer Journey Retail 76

Currency Alliance

JUNE 11, 2017

liquidity), shared technology, removal of unnecessary intermediaries, and overall fewer restrictions that stifle customer engagement. Unfortunately, I predict most brands will remain frozen in their current program design – waiting for more (and ever more) evidence that they must evolve.

Loyalty 52

Loyalty Loyalty Programs Multi-Channel Travel 52

Currency Alliance

FEBRUARY 26, 2019

The reality is that there are a lot of people slapping each other’s backs about incremental gains, while most brands still have less than 1/3 rd of customers active in their loyalty programs. A loyalty program should be relevant to 80% of customers. How can we call that success? A little more context.

Loyalty 45

Loyalty 2019 Loyalty Programs Hotels 45

Currency Alliance

JUNE 19, 2019

Really, for those relatively few brands achieving impressive levels of customer engagement, it’s breath-taking how fast the industry has progressed in such a short time. Gamification and personalization have come on leaps and bounds in loyalty to supplement points and rewards. Practical applications for “future” tech.

Magazine 49

Magazine Loyalty 2019 Loyalty Programs 49

Kitewheel

MARCH 4, 2019

To solve this problem, airlines should use real-time interaction management(RTIM) to track each customer across time and determine the next best experience for them. Contextual relevance drives customer engagement. While a blanket message can make sense in some contexts, we know that customers prefer personalized messages.

Travel 40

Travel Hospitality Customer Journey Airlines 40

Currency Alliance

JANUARY 22, 2020

And yet, many loyalty programs are run like barnacles on the side of a business: battling for budget, rather than being nurtured as the core way to engage customers via every channel and touchpoint. Rewards programs have not, historically, earned consistent loyalty across all customer segments.

Loyalty 40

Loyalty Brands Loyalty Programs Rewards Programs 40

Currency Alliance

MARCH 21, 2019

Loyalty systems were some of the first marketing technology, dating back 35 years. The typical incumbent loyalty technology platform comprises five core modules: CRM/Analytics Platform. Definition: a database for collecting data about customers with analytics functionality, and the ability to predict future behaviors.

Loyalty 58

Loyalty Banking Loyalty Programs Brands 58

Currency Alliance

JUNE 11, 2019

Bribing customers is easy and, as with most easy initiatives, not very profitable. Banks have been in and out of rewards programs for decades – but their focus ebbs and flows depending on the economic cycle as well as the regulatory framework. For starters, it isn’t financially sustainable. CLO providers have….

Banking 40

Banking Loyalty Consumers Loyalty Programs 40

Currency Alliance

OCTOBER 29, 2019

Such ‘loyalty’ programs today are actually just rewards programs: ‘you do this and I will do that.’ This is normally in the form of static rules which apply a flat 1%+/- reward across the board. In practice, most customers do not exchange out of a program, but they love the idea of having such freedom.

Loyalty 40

Loyalty Loyalty Programs Hotels Airlines 40

Currency Alliance

JUNE 16, 2020

Many of the entrants to this years’ Loyalty Magazine Awards were as adept with data and technology as marketers in many other disciplines. The incredible degrees of customer engagement that have been achieved, should inspire and guide the efforts of loyalty marketers in the coming year. A disloyal generation? voucher-based.

Magazine 52

Magazine Loyalty Innovation 2020 52

Currency Alliance

SEPTEMBER 5, 2018

Even though Plenti failed[i], Amex’s effort showed belief in the coalition model by one of the biggest names in reward programs. The “Marriott More” program allows its members to earn and redeem points on everyday retail purchases[iii]. 0: a decentralized brand coalition, enhanced by marketing technology (2017 onwards).

Loyalty 36

Loyalty Consumers Brands Airlines 36

West Monroe

JULY 24, 2017

Three technologies make possible the use of big data to identify these micro-segments: 1. Customer relationship management systems (CRMs) , which have been around since the introduction of database marketing in the 1980s. With the institution of loyalty reward programs, the collection of purchase/transaction data took off.

Marketing 51

Marketing 2011 Advertising Seminar 51

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

SuiteCX

JUNE 15, 2017

Investments in customer loyalty are booming. Marketing teams are spending big on rewards, partnerships, agencies, data capabilities and marketing technology. Having a loyalty program is becoming a cost of doing business, a hygiene factor. Especially if a loyalty program is part of your strategy.

ROI 40

ROI Measurement Marketing Loyalty Programs 40

Currency Alliance

FEBRUARY 10, 2020

Broadly speaking, most of the chains’ loyalty efforts have been in proprietary, albeit digitalized versions of the original S&H program: collecting in order to redeem for rewards, some digital couponing, and pushing out offers via a mobile app. Loyalty programs are essentially a value exchange. Foundations for success.

Loyalty Programs 52

Loyalty Programs Loyalty Hotels Travel 52

SmartKarrot

APRIL 22, 2022

You may have to sit with your teams – customer engagement teams and the finance teams to come up with a gift idea. Take inputs from these teams and also find out what your competitors are doing to treat their customers. All the data should be available at a central location and is accessible to your customer-facing employees.

Customer Retention 10

Customer Retention B2B White Paper Rewards Programs 10

SmartKarrot

JUNE 1, 2020

The loyalty scheme keeps the customers coming back because they target the highest prices associated with the reward. Build customer engagement. Research shows that customer satisfaction is not adequate to guarantee customer longevity. Conduct customer feedback surveys. Keep your customers informed.

Customer Retention 10

Customer Retention Social Media Rewards Programs Loyalty 10

Currency Alliance

OCTOBER 12, 2021

Just like the most frequent customers, engaging the mid-long-tail in your loyalty program will depend on finding complementary brand partners. However, the vast majority of these customers are a more varied subset of your audience, with more varied interests. Vueling is similar.

Loyalty 59

Loyalty Loyalty Programs Airlines Travel 59

SmartKarrot

NOVEMBER 2, 2020

Aqsa Tabassam, Growth Marketer, Boster Biological Technology. Aqsa is a growth marketer at Boster Biological Technology founded in 1993. Reach out to such customers by maintaining a communication calendar. You should make them feel like the company does not treat them as a customer but as family.”.

Customer Retention 21

Customer Retention E-support Social Media E Commerce 21