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Leveraging Unstructured Data Analytics: The Key to Unlocking Hidden Customer Insights

InMoment XI

While traditional customer feedback is a goldmine of insights that can drive business growth, a substantial portion of this valuable feedback lies in unstructured data. Leveraging unstructured data analytics is the key to transforming this raw data into actionable insights that can transform your customer experience strategy.

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Feedback Fuelled Success: The Dynamic Duo of Continuous Improvement and Customer Insights

C3Centricity

And customers expect businesses to be constantly adapting and preparing for their future needs. Indeed, a survey by Salesforce reported that 76% of consumers expect companies to understand their needs and expectations. The Custometrs’ Need for Continuous Improvement The only constant in business today is change!

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5 Reasons Why Social Media Is Critical for Great Customer Service

Win the Customer

Whether it’s Snapchat’s GeoFilters or Facebook’s 360 Photos, more businesses are finding that social media is one of the most powerful tools available today. Whatever industry you’re in, you simply must have a social media presence these days. It’s called social media for a reason, after all.

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How AI Customer Experience Can Advance Your Business Strategy

InMoment XI

Enhanced Customer Insights AI-driven CX analysis enables businesses to gain a profound understanding of their customers. It goes beyond traditional methods of data collection and offers real-time insights into consumer behavior, preferences, and sentiments.

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Why Enterprises Need to Turn to their Contact Centres to Gain Valuable Customer Insights

CSM Magazine

For example, data can be used to: Understand customer behaviour: track customer interactions with a business, such as website visits, purchases, and social media engagement. This information can be used to understand what customers want and need , and to improve the customer experience.

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Social listening: Why it matters, how to get started, plus tips

BirdEye

Social listening is an essential tool for businesses looking to stay ahead of the competition and gain a better understanding of their customers and prospects. By monitoring conversations on social media, companies can identify opportunities to engage with potential customers and get real-time feedback about their products or services.

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Qualitative Feedback: Examples, Types & Analysis

Thematic

This data is valuable for identifying pain points in the customer journey. Businesses can use this data to introduce new features & enhance existing systems, improving the customer experience. It allows them to meet & exceed customer expectations. This method makes it easier to process the feedback further.