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How Generative AI Can Uplift Your Voice of the Customer (VoC) Program

Experience Investigators by 360Connext

Voice of the Customer (VoC) programs have leveraged some level of artificial intelligence (AI) in many ways already, including pattern recognition, predictive analytics, and sentiment analysis. for engaging with customers on a more personal level, ensuring they feel truly understood.

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CRM integration: A gateway to enhanced customer management

BirdEye

Chaos would ensue, with dissatisfied customers and a disorganized staff. Customer relationship management (CRM) integration is about connecting your CRM software with other key systems in your organization, like your website, email platforms, or customer service tools.

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CEMantica – turning sticky notes into actionable insights

ijgolding

Whilst many have ‘mapped’ their journeys, few are actively and continuously ‘managing’ the journey as a living breathing organism! Customer journey MANAGEMENT is what is required to drive sustainable improvement to the customer experience. Actionable insight! Technology to the rescue….

Insights 124
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CRM vs CEM: Where should you put the money?

CloudCherry

There’s such a healthy market for customer management and analysis software that they’ve now branched out into two distinctive categories: Customer Relationship Management (CRM). Customer Experience Management (CEM). It collects core customer information from various channels (e.g. What is CRM?

CEM 281
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The Rise of the Customer Insight Business

CSM Magazine

The Forrester Report ‘The Insights-Driven Business’ forecasts that insight-driven businesses will grow from $333 billion in revenue in 2015 to $1.2 With global growth being less than 4%, that means insight organisations are projected to grow at least eight times faster than global GDP. This is a costly mistake.

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How to Ask for a Review: Strategies and Examples to Boost Your Brand Reputation

InMoment XI

Reviews support your brand reputation management strategy. A stream of 5-star reviews from customers helps showcase the best that your brand has to offer. It’s a great way to encourage customers to be more vocal about their experiences. It’s also a valuable opportunity for your business to strengthen your customer relationships.

Brands 260
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No More Data Silos: How Integrating Your CRM & CX Platforms Improves Agent and Customer Satisfaction

Kustomer

Your company’s customer relationship management (CRM) platform is a goldmine of information about your customers’ needs, interests, and buyer journey, but if your support agents can’t quickly access that information when they interact with your customers, what is that information worth? What Is a CRM?