Customer Insights Hotels Loyalty Social Media 
LoyaltyPlus
JUNE 12, 2022
Hotels are showing signs of recovery across the Southern, Western, and East African markets following the turbulence of the past two years. Hotels must therefore look to strengthening relationships with guests and deliver more tailored services if they are to capitalise on this momentum. Furthermore, hotels contributed 66% to the 98.3%
Currency Alliance
OCTOBER 12, 2021
Loyalty partnerships with complementary brands are the best way to create additional value, for customers and for your business. Depending on the maturity of your loyalty program, you may already have some program partners, or be a partner in somebody else’s program. How loyalty partners co-create value.
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Kustomer
JUNE 1, 2023
Think of a CRM as your eyes and ears throughout the internet: it can capture client information through an embedded form on your most visited website blog; it can search social media and sort leads based on user activity; and it can optimize your website by giving intel on which keywords are driving the most people to your specific webpages.
ShepHyken
APRIL 3, 2017
Customer Service Track Shines at Social Media Marketing World by Dan Gingiss. Winning at Social) Although it is, at its essence, a marketing conference, the annual Social Media Marketing World gathering in San Diego is constantly adapting in step with the ever-changing world of social media.
BirdEye
NOVEMBER 8, 2023
Use case: Positive reviews on Trustpilot contribute to building a credible online reputation, attracting new customers, and maintaining the loyalty of existing ones, overall improving the business’s search rankings. Authentic reviews for a hotel business help them build credibility, and customers will likely book that place.
SurveySparrow
JUNE 28, 2023
It offers a unique, tailored experience that goes beyond a transaction, making customers feel valued and understood. By tapping into individual preferences and needs, personalization enhances customer satisfaction and boosts loyalty, influencing repeat business. Thereby enhancing customer satisfaction and loyalty.
Clarabridge
OCTOBER 12, 2015
Working with Clarabridge, Rotana Hotels, one of the leading hotel groups in the Middle East and Africa, overhauled their guest survey and designed a more personalized survey experience, customized to each guest’s stay. Repeat guests are given the opportunity to join Rotana Rewards, Rotana’s loyalty program. The result?
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