Forrester's Customer Insights

JULY 4, 2023

The customer journey mapping (CJM) platform landscape is an eclectic, innovative market where vendors’ go-to-market strategies and focus vary.

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Customer Journey Mapping Customer Journey Innovation Customers 49

Call Experts

OCTOBER 10, 2019

Often, the customer journey is influenced by motivations and trends unrelated to your company’s service. Every customer interaction is unique, and the most efficient way to create a general understanding is with a customer journey map. Customer Journey Mapping. Get Feedback.

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Customer Journey Mapping Customer Journey Call Center Contact Center 64

OpinionLab

OCTOBER 25, 2016

‘Customer journey mapping’ is a widely accepted practice for customer experience teams right now as they seek consistency across all channels and touchpoints. According to McKinsey, you should “(pay) attention to the complete, end-to-end experience customers have from their perspective. (Do What does this tell us?

Customer Journey Mapping 111

Customer Journey Mapping Customer Journey Touchpoint Voice of Customer 111

ClearAction

FEBRUARY 27, 2015

Customer Journey Mapping: Apply Insights Everywhere. Customer journey mapping is a big investment in most companies, and money is being left on the table. That's because there are many more applications for customer experience insights than first meets the eye.

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Customer Journey Mapping Customer Journey Insights ROI 118

Experience Investigators by 360Connext

DECEMBER 15, 2023

Share customer journey maps and insights. Don’t limit key insights and journey maps to just certain leaders or teams. As you are building customer journey maps, share what you find. Explain how to review the map and what might be most interesting or surprising for employees to learn.

Communication 304

Communication Customer Experience Customer Journey Mapping Net Promoter Score 304

Experience Matters

SEPTEMBER 29, 2015

We just published a Temkin Group report, Maximizing Value From Customer Journey Mapping. Here’s the executive summary: Customer Journey Maps (CJMs) are a valuable tool for understanding how customers truly interact across an entire organization, but companies aren’t capturing enough value from their CJM efforts.

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Customer Journey Mapping Customer Journey Download Customer Centricity 96

Interactions

JUNE 5, 2019

Your Guide to the Customer Journey Map. By now, you’ve probably heard that customer experience is a big deal. In fact, Gartner predicts that by 2019, 50% of organizations will redirect their investments to customer experience innovations. That’s where the customer journey map comes in.

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Customer Journey Mapping Customer Journey Touchpoint Roadmap 54

OpinionLab

OCTOBER 25, 2016

‘Customer journey mapping’ is a widely accepted practice for customer experience teams right now as they seek consistency across all channels and touchpoints. According to McKinsey, you should “(pay) attention to the complete, end-to-end experience customers have from their perspective. (Do What does this tell us?

Customer Journey Mapping 60

Customer Journey Mapping Customer Journey Touchpoint Voice of Customer 60

Clarivate

DECEMBER 6, 2018

Denver, CO, December 6, 2018 – CustomersFirst Now (CFN), a leading provider of Journey Mapping software and Customer Experience consulting services, has been named the winner of the 2018 Aragon Research Innovation Award for Customer Journey Mapping. About CustomersFirst Now.

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Customer Journey Mapping 2018 Customer Journey Innovation 49

Experience Investigators by 360Connext

MARCH 5, 2024

This clear purpose to support customers helps people feel more connected to their jobs and instills a deeper sense of pride in what they do. It’s a healthy cycle that inspires innovation. One thing kept coming up: When organizations invest in the customer experience, their employees feel more pride around working there.

Employee Experience 260

Employee Experience Customer Experience Net Promoter Score Customer Journey Mapping 260

Michelli Experience

JULY 3, 2018

Years ago, it was much harder to convince a client to do a customer journey map. In those days, many leaders were willing to map interaction points with customers in order to drive efficiency or reduce waste. Four Strategies for Customer Journey Mapping. Activate the Map.

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Customer Journey Mapping Customer Journey Touchpoint Innovation 36

Oracle

AUGUST 7, 2018

Innovation still tends to be predominantly inward looking, used primarily to solve business problems and often confined to, and stifled within, siloed business units. At some point we need to ask the question: Who are we really innovating for? Innovation must now focus on the customer.

Innovation 111

Innovation Customer Journey Mapping Customer Centricity Transportation 111

Kustomer

JUNE 18, 2020

An effective journey map is one of the best ways to focus on the customer and ensure that your business is putting the needs, thoughts, and feelings of the customer first. Key Principles to Customer Journey Mapping. You’re listening to the Customer Service Secrets podcast by Kustomer.

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Customer Journey Mapping Customer Journey Customer Centricity Customer Service 72

Kerry Bodine

JUNE 2, 2015

Many companies embark on customer journey mapping projects without having a clear idea of how they’ll actually use the outputs. At the end such efforts, the CX team has checked “journey mapping” off its to-do list, but is left wondering what to do next…. With a future-state journey map , you can: 5.

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Customer Journey Mapping Customer Journey Webinar 2015 99

CX Advantage Walker

JULY 3, 2018

If streets are omitted or mismarked, the map impedes your ability to reach your destination. The same principles apply to a customer journey map. When the journey map clearly represents the full experience. The post Getting the Most out of Customer Journey Maps appeared first on CX Advantage.

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Customer Journey Mapping Customer Journey Roadmap Customers 48

Strativity

SEPTEMBER 15, 2014

Join Lior Arussy and Bruce Temkin as they discuss: Clear, actionable steps to design an effective customer journey map. Techniques that will elevate your customer journey mapping to the next level . ? The post September News: Next Generation Customer Journey Mapping appeared first on Strativity.

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Customer Journey Mapping Customer Journey CEM 2014 52

Upstream Works

JANUARY 16, 2020

This is the last in a series of blog posts examining key contact center trends for 2020, and the first three lead up to this broader theme of innovation driven by Artificial Intelligence (AI). The post How AI Drives Innovation for a Better CX appeared first on Upstream Works. 24/7 Self-service.

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Innovation Contact Center Customer Journey Mapping 2020 78

Customer Bliss

SEPTEMBER 11, 2018

The two hour conversation was critical to bring and unite the entire leadership team together to think about the customer’s life—and to agree on draft stage names that would move them and lead them to innovation to rethink the entire operation of the organization.

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Customer Journey Mapping Customer Journey Chief Customer Officer Leadership 111

Kustomer

JUNE 18, 2020

An effective journey map is one of the best ways to focus on the customer and ensure that your business is putting the needs, thoughts, and feelings of the customer first. Key Principles to Customer Journey Mapping. You’re listening to the Customer Service Secrets podcast by Kustomer.

Customer Journey Mapping 52

Customer Journey Mapping Customer Journey Customer Centricity Customer Service 52

Customer Bliss

JUNE 20, 2017

With creativity, passion and award-winning know-how, Jackie supports service-orientated organizations and helps to improve their guest experience through innovation, engagement, and empowerment. ” This is some degree of customer journey mapping. She’s on LinkedIn here. The importance of service.

Innovation 200

Innovation Healthcare Customer Experience Net Promoter Score 200

Experience Investigators by 360Connext

OCTOBER 13, 2020

The rich data provided by customers is the first ingredient in the art of innovation. The clues in those metrics provide insights into where the customer experience is or isn’t delivering on customer expectations. But too often, our customer journey maps remain static.

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Customer Journey Mapping Customer Experience Net Promoter Score Contact Center 143

Totango

DECEMBER 1, 2021

When you bring agile innovation to customer success , you empower your CS strategy with the latest technology. In this blog, we’ll look deeper at what an agile customer success strategy means and why you can benefit from using one. Then we’ll lay out seven steps to bring agile innovation to customer success.

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Innovation Customer Success Document Government 96

Experience Investigators by 360Connext

JANUARY 21, 2015

Many customers experience the product or service offered by an organization differently than how the organization anticipates. Some of this has to do with where the journey actually begins and ends. Understanding the customer journey end-to-end helps brands innovate around the experience. Don’t fool yourself!

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Customer Journey Customer Journey Mapping Airlines Magazine 283

Bill Quiseng

NOVEMBER 1, 2023

Many CX professionals have advocated CX as strategies that explain customer journey mapping, the Peak End Rule, or innovative speed technologies among others. You may have been happy because your customers felt satisfied with their experience. But no more.This is our time for a CX Revolution!

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Customer Journey Mapping Sports Customer Service Training Customer Care 97

Totango

NOVEMBER 10, 2023

As a leader in customer success, who’s your friend in the C-suite? Is the customer journey mapping exercise a worthwhile effort? Who owns the customer community for your organization? 2023, Chris Dishman , Totango’s SVP of Global Customer Success, hosted the lively Hot Takes! We hope so!

Customer Success 97

Customer Success Customer Journey Mapping 2023 Customer Journey 97

Experience Investigators by 360Connext

JUNE 8, 2021

That’s not how people work , and the more you can truly pay attention to their overall environment, the more successful you’ll be in finding and acting on those customer clues. How to Act on Customer Experience Clues. Future State Customer Journey Mapping. Who is the customer in one year or five?

Healthcare 271

Healthcare Customer Journey Mapping Customer Journey 2013 271

InMoment XI

MARCH 7, 2023

A: Next up for NZAA is strategic customer journey mapping! In the latest episode of the XI Café Podcast, we interviewed Marina Strbac, who leads the Membership Experience Team at the New Zealand Automobile Association (NZAA). Curiosity tangents should be encouraged as that is usually where the magic happens.

Engagement 260

Engagement Customer Journey Mapping Customer Centricity Metrics 260

Waypoint Group

SEPTEMBER 2, 2015

Customer Journey Mapping has become a popular tool in the CX space and it’s a great starting point for understanding how your customers flow through the different touchpoints of your company. The post Customer Journey Maps in B2B appeared first on Waypoint Group. What do you think?

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Customer Journey Mapping B2B Customer Journey ROI 60

Totango

OCTOBER 18, 2023

—Mid-market business leader “Most Implementable” in the Enterprise Implementation Index for Customer Success software “Fastest Implementation” in the Enterprise Implementation Index for Customer Success software Totango makes onboarding efficient and easy Hot take!

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2023 Customer Journey Mapping Customer Journey Customer Success 101

Bill Quiseng

NOVEMBER 22, 2023

Many CX professionals have advocated CX as strategies such as AI, online, self-service, telephone, and face-to-face customer support, customer journey mapping, the Peak End Rule, NPS, CSAT, CES, or other CX metrics, and many innovative technologies to improvetheir customers’ experiences.

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Customer Journey Mapping Customer Service Training Customer Care NPS 97

SuiteCX

MARCH 31, 2015

CEM/CJM Governance is a process focused on managing the quality, consistency, usability, security, and availability of your overall CEM strategy as well as for the building blocks such as VOC/VOE/Journey Maps and CEM Dashboards. Governance in Customer Journey Mapping. No common tools or process.

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Customer Journey Mapping Government Customer Journey CEM 40

Experience Investigators by 360Connext

MAY 20, 2015

They are the innovators. Customer experience is a new department , focus or strategy and leaders need a resource. Customer Journey Mapping. Customer journey mapping is often strictly defined, but it comes in many forms. The worst organizations never attempt to map the journey.

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Customer Journey Mapping Customer Experience Workshop Customer Journey 306

Experience Investigators by 360Connext

DECEMBER 14, 2021

What can we predict about the supply chain, high-stress customer situations, or what moments are most important in the customer’s journey? Using techniques like root cause analysis and customer journey mapping can help leaders really understand and prepare. Make 2022 the year you close the loop.

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2022 Customer Experience Airlines Customer Journey Mapping 372

Experience Investigators by 360Connext

MAY 11, 2021

Customer experience sometimes gets classified as “soft” or “nice to have” because it gets talked about but not acted on. And many CX programs start with a tactic – like a customer journey map – and lose steam when leadership nods along but there is no discipline to back it up.

Customer Experience Management 291

Customer Experience Management Customer Experience Management Government 291

InMoment XI

JANUARY 17, 2024

Map the End-to-End Guest Journey Customer journey mapping allows hospitality brands to gain insights into guest behavior, preferences, and pain points at each stage of their interaction with the brand. Recognizing these touchpoints allows brands to optimize each stage of the journey.

Guest Experience 260

Guest Experience Hospitality Hotels Travel 260

Experience Investigators by 360Connext

MARCH 24, 2015

There were sessions on co-creating with customers, social media, and customer journey mapping. Michael Perman , Dean of Innovation from Gap, Inc. discussed how challenging it is to think of innovation in positive terms. Michael Perman , Dean of Innovation from Gap, Inc. So many answers!

Insights 236

Insights Customer Experience Customer Journey Mapping 2015 236

Totango

MARCH 16, 2021

B2C customer journey to see what’s the same and what’s different. We’ll cover the basics of: Customer journey mapping. How journeys differ for B2B and B2C customers. How to analyze your customer journey. Basics of Customer Journey Mapping.

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B2C Customer Journey B2B Customer Journey Mapping 117