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Epic Fail of Customer Journey Mapping — Part 2

CloudCherry

In our last post, we discussed three common pitfalls companies encounter in their customer journey marketing (CJM) initiatives: little support from the C-suite, a short-sided view of the end goal, and limited customer perspective. As Gartner notes , those successful CJM programs create usable journey maps.

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Why Customer Experience Success Requires A Great Employee Experience

Experience Investigators by 360Connext

And busting up those silos and removing those hurdles is better for employees AND customers!) Employee turnover often hurts CX metrics including Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) — as well as the organization’s bottom line. It’s a healthy cycle that inspires innovation.

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Communicating CX: 15 Tips for Talking About Customer Experience

Experience Investigators by 360Connext

Share customer journey maps and insights. Don’t limit key insights and journey maps to just certain leaders or teams. As you are building customer journey maps, share what you find. Explain how to review the map and what might be most interesting or surprising for employees to learn.

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How to Turn Reactive Customer Experience into Proactive CX

Experience Investigators by 360Connext

“Wow our Customer Satisfaction Rate really went up this week!” ” or “Looks like our Net Promoter Score took a tumble.” The rich data provided by customers is the first ingredient in the art of innovation. But too often, our customer journey maps remain static.

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Customer Experience Innovation in Healthcare, With Jackie McAtee – CB56

Customer Bliss

With creativity, passion and award-winning know-how, Jackie supports service-orientated organizations and helps to improve their guest experience through innovation, engagement, and empowerment. ” This is some degree of customer journey mapping. She’s on LinkedIn here. The importance of service.

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Revolutionizing Customer Experience: Crafting an Effective Customer Experience Strategy

InMoment XI

It involves aligning messaging, branding, and interactions across all touchpoints, allowing customers to switch between channels seamlessly. Mapping the Customer Journey Customer journey mapping involves visualizing and understanding the various stages, touchpoints, and emotions a customer goes through when interacting with your business.

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7 Tips to Simplify & Improve Employee Journey Mapping

Experience Investigators by 360Connext

What is Employee Journey Mapping? If you’re familiar with customer journey mapping, then you may know more about employee journey mapping (EJM) than your realize. But just like with customer journey mapping, there are pitfalls and challenges to employee journey mapping.