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Your CX Playbook for Financial Services

Kustomer

The time has come for financial services organizations to move from a transactional mindset to an engaging mindset. Customers want to feel financially confident, including having trust in their financial institutions to work in their best interests, and they expect service to be streamlined and personalized.

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Defining the Value of Customer Experience: A Guide for Creating CX ROI in A Constantly Changing World

Experience Investigators by 360Connext

CEM involves strategic planning and execution that help an organization track, oversee, and organize interaction between a customer and the organization throughout the customer lifecycle. (Is Is this the same as Customer Relationship Management, or CRM? For now, let’s help you make your case.

ROI 143
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Master the Market: A Deep Dive into Competitive Analysis

InMoment XI

Operational and Financial Analysis: Look into operational efficiencies, production costs, and pricing structures of competitors. This financial foresight is vital for strategic planning. What channels are they utilizing? Who is their target audience? This information can inform your own strategies.

Marketing 260
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4 Keys to Transforming Your CX Program to an ROI-Focused, Revenue Generating Machine

InMoment XI

Customer Acquisition: This comes from supporting the brand positioning and positive word of mouth. Customer Retention: Forrester research shows that a customer who receives a positive experience is 2.7x’s likely to remain with your brand as opposed to a customer who has had a negative experience.

ROI 493
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Guest Post: Is Your Customer Journey Aligned with Brand Expectations? If Not, It Could Be Costing You Sales

ShepHyken

When a client or customer interacts with your business, the information given to them by an agent or self-service channel needs to align with their expectations. This seems obvious but let’s look at a financial services use case: . Reduced customer churn . Increased customer satisfaction .

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How to Gain Leadership Buy-In for Customer Experience: A Guide for CX Change Agents

Experience Investigators by 360Connext

Communicating the Business Case for CX Transformation To gain leadership buy-in for customer experience, it is crucial to effectively communicate the business case for CX transformation. Executives want to see a clear link between CX initiatives and financial goals. Better yet, these are tied to real revenue or cost-saving dollars.

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Personal Touch in Digital Banking: How Live Chat Humanizes the Customer Experience

Comm100

However, there is one factor that can be lost within digital banking which many customers still long for. Live chat allows banks and other financial institutions to bring the personal touch back into virtual interactions. Learn more about how you can introduce Comm100 Live Chat into your financial organization.

Banking 52