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Why the Marketing Budget Should Include Customer Service Training

ShepHyken

Traditionally, that is marketing and sales. That experience could be with a salesperson or any other company employee who aids in the purchase. Or, it can be a customer landing on the company’s website and navigating to find what they want, eventually making a purchase. They also spend a lot of money on marketing.

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3 Customer Service Training Secrets You’ll Wish You’d Known 5 Years Ago

Ecrion

This means that, even if you think that your company’s current customer service policy and tactics are working, the harsh reality is that you may not know just how many of your customers feel that the service they receive is far from adequate. Do you think there are steps you could be taking to improve things?

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Customer Service Training: Empowering A Service Mindset

Integrity Solutions

In the past, customer service centers were viewed as cost centers or expenses. Today, the organizations that are delivering a superior customer experience are proving just how outdated that perspective is. But great customer experiences don’t just happen.

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Customer Experience Is Like Maintenance on Your Car

ShepHyken

They look good on the outside, with amazing marketing and advertising, a beautiful website, a beautiful building, etc., but when it comes to taking care of the customer, they fail. This made me think further about how cars are maintained, and it’s not much different from how you would want to run your business.

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It’s Not Really Free Delivery!

ShepHyken

But some brilliant marketers must think the public won’t know the difference. It’s in the price you pay. I’m okay with that, and it’s actually a pretty good marketing strategy that works. It markets the heck out of Two Bags Fly Free®. It’s not free if you have to pay $99 for it! It’s not really free.

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Make the Complicated Simple

ShepHyken

For example, 94% of the more than 1,000 consumers we surveyed said convenience is important, 87% of customers will recommend a convenient company or brand, and 70% will pay more for convenience. As important as convenience is to the customer experience, there is more to “de-complicating” the overall experience.

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Please Put Me Back On Hold!

ShepHyken

Not only was he correct in diagnosing the problem, but he also found a remedy: he hired Jeff Slutsky, a business expert known for his street fighter marketing tactics. In between the song segments, Slutsky takes on the role of DJ and introduces the songs mixed in with marketing messages about foot and ankle clinics.

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